A venture that doesn't DELIVER what it PROMISES is a SCAM
A venture that doesn't create value for others is a HOBBY
A venture that doesn't attract attention is a FLOP
A venture that doesn't sell the value it creates is a NON-PROFIT
A venture that doesn't bring in enough money to keep operating will CLOSE
Reading COMPREHENSION is arguably MORE significant than due diligence. You need to be able to understand the material, so that as in an investor, you leave hope out of the investment.
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