SRAX Announces Alpha Release of Blockchain Technology BIG Platform
Date : 03/12/2018 @ 7:05AM
Source : PR Newswire (US)
Stock : Social Reality, Inc. (SRAX)
Quote : 4.49 0.17 (3.94%) @ 8:00PM
SRAX Announces Alpha Release of Blockchain Technology BIG Platform
Social Reality Inc. (NASDAQ:SRAX)
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Today : Monday 12 March 2018
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LOS ANGELES, March 12, 2018 /PRNewswire/ -- Social Reality, Inc.'s (NASDAQ: SRAX) blockchain identification graph platform, BIG, today announced the release of the Alpha version of its consumer data management and distribution system to a limited, by invitation only group of users.
SRAX (PRNewsfoto/SRAX)
Today's announcement represents the first direct engagement for BIG with users and the next step in creating the first consumer-powered data marketplace where people will own, verify and sell access to their data.
"The release of BIG in Alpha is an exciting step in our efforts to build a consumer application and secure data management system with a rewards component," said Christopher Miglino, CEO and Chairman of SRAX. "BIG will benefit everyone in the Internet ecosystem and deliver an advantage to our advertising clients, while improving the online experience for consumers."
"After months of hard work and diligence, our vision for BIG, as the first consumer-powered data marketplace, is coming to fruition," said Kristoffer Nelson, COO of SRAX. "The BIG platform solves challenges for both consumers and businesses. Most importantly, the ability for consumers to verify their existing data and create new data through interactive surveys in the Alpha version, represents a significant milestone in enabling consumers to own and manage their data."
About SRAX
SRAX (NADAQ: SRAX) is a digital marketing and consumer data management and distribution technology platform company. SRAX's technology delivers the tools to unlock data to reveal brands and content owners' core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIG (www.bigtoken.com), SRAX is also developing a consumer-powered data marketplace where people will own and sell access to their data thereby providing everyone in the Internet ecosystem transparency, choice and compensation. SRAX's technology and tools deliver a digital competitive advantage for brands in the healthcare, CPG, automotive, sports and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.srax.com.
