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Re: CharmQuark post# 48951

Friday, 02/23/2018 10:05:41 AM

Friday, February 23, 2018 10:05:41 AM

Post# of 129455
IT.WOULD.BE.ABSOLUTELY.DUMB.FOR.VPLM.TO.SELL.THE.PATENTS.NOW . . . . .

.........A VPLM/SNAP CHAT IS NEEDED NOW ABOUT LICENSING........

Weeks after launching its own in-app store, Snapchat hit a new high, showing its e-commerce potential and selling the new (unreleased) AIR Jordans in a matter of minutes!

Nike just became the first brand to sell a product directly through Snapchat. The lucky few who attended the brand’s NBA All-Star game after-party had the opportunity to scan exclusive Snap codes to purchase the Air Jordan III “Tinker” shoe. The whole purchase took place within Snapchat, through its recently-launched in-app store. The shoe sold out in 23 minutes.

Snapchat sold out the new AJ III Tinker in under 23 minutes. That’s real e-com power!
CLICK TO TWEET

The activation was built in partnership with Shopify, Darkstore, and R/GA and demonstrated how augmented reality, e-commerce, and a more traditional offline event could make out the perfect mix to drive explosive sales. More than anything, it was a proof of the value of the newborn Snap Store.

“What we launched with Snapchat and Nike was a preview of what will become a paradigm,” said Lee Hnetinka, CEO of Darkstore. “Imagine an ad on a bus stop with a Snapcode, or a Snapcode on an advertisement or next to a product in a store, and it is delivered within hours. That’s what Snapchat [and] Darkstore enables.”


"GOOD ARTISTS COPY, GREAT ARTISTS STEAL. WE HAVE ALWAYS BEEN SHAMELESS ABOUT STEALING GREAT IDEAS"  STEVE JOBS: