Friday, February 23, 2018 5:17:51 AM
"Moreover, the fact that the biggest names in media and content are exploring streaming options for their traditionally served content further validates the shift to streamed content over traditional network and cable".
"Part of that momentum comes from the social interactions of subscribers with non-subscribers. Jefferies analyst John Janedis last year reported that new original shows on Netflix generated 30 percent more mentions on Twitter than any new show on network or cable television. According to Janedis:
“The subscription-based video on demand site is more conducive to producing "viral" original content, which could give it a sustainable advantage over traditional networks and other on-demand providers such as Hulu and Amazon Prime Video (NASDAQ:AMZN).”
https://seekingalpha.com/article/4149699-strong-case-netflix-subscriber-growth-u-s
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