Just some hypothetical math - again...purely hypothetical BUT let's say Reed's is a backstop to GIGL and JP opens 3 new stores after the raise.
Well, they would have 5 stores POSSIBLY selling Reed's beverages (and candy?). Say at $3.95 per bottle and an average of 24 bottles sold per day per location, then the math would be:
365 days x 24 x $3.95 x 5 locations = ~175k/yr in sales. Reed's would get a ton of brand recognition, though, which is very hard to quantify the value of that. Put a sign at checkout and with the foot traffic,a couple dozen bottles could be doable IMO.