Winning Brands Corporation (WNBD)

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Picturing Waste Reduction – A Practical Example

DAZZ, Launch Activity





To help illustrate the positive environmental impact of DAZZ™, we show below a graphic to illustrate the reduction in net physical waste accomplished by moving from the paradigm of conventional packaging of pre-filled spray cleaner bottles to DAZZ™ ConcenTab™.

The graphic below shows what it looks like to warehouse and ship approximately 2,000 prefilled bottles of conventional cleaner. People often forget that packaging includes not only the bottle itself, but also the packaging that has been consumed in transportation and through various stages of manufacturing and distribution, including raw materials. Therefore, even this scale depiction is conservative because it shows only the finished packaging for distribution.

The beige colored boxes shown are on standard shipping pallets. If you look in the lower front corner, there are two blue boxes. They represent the amount of space required to hold an equivalent number of DAZZ ConcenTabs for mailing The difference is dramatic enough for only 2,000 bottles. Imagine the impact for America in its entirety, if DAZZ became the new norm in reducing and reusing cleaning packaging. There are approximately 125 million households in America. The typical household has many spray cleaner bottles running simultaneously.

Additionally, spray cleaners are used in business premises and in heavy industry. The sheer physical quantities are vast. The reduction of carbon use in transportation would be significant, as well as reduced electricity consumption and so many other metrics of conservation – all while delivering lower prices and increased convenience.