A couple of notes for everyone after reading the last twenty posts or so. First, the investment in this company is not for anyone trying to do a "quick flip" who is under any financial strain. The home run pay off may take another 3 to 5 months before it starts in a huge way well into the pennies. There is no use in bitching about the timing of the company doing well, the most important thing is to undertsand that it is in fact starting to do well which will obviously translate into a much better share price. People, the album just dropped. Second item, As far as advertising goes, a record label will typically put together national street teams as RMDG has done and constantly feed different geographical locations with posters etc to raise visibility. In some areas it is done pre-release and some it is done during the release, depending on the reaction each location is getting from radio play. I know they have spent money on this issue of The Source Magazine(number 1 mag in hip hop) on two full page ads one for Roc one for Blockstar DVD. This is a high profile move. Advertising programs continue on myspace where they are doing blasts of 1 million users with the first of many internet commercials. Everybody, including my company is using them. They are cheap, creative, and cost effective. Advertising will continue to grow with the servicing of the video and radio promotion. When Roc does a promotional appearance it looks something like this. For a week before Rocs show in a certain city there are advertising spots on the radio hyping up his show and an in store appearance at a music retailor. When the day of the show arrives, He calls into the station, says he will see everyone at the store before the show and at the show itself, goes to the store where that particular store would order more product than normal to have on hand for his appearnce to sell, and then he goes on to perform that night. Some advertising dollars will be what is called co-oped or split with the music retailor in exchange for his appearance. This is repeated again and again with a new artist to stimulate sales until the album has so much momentum that Roc is doing a full blown tour making between 20 to 50 grand a night. Then he does not do the instore appearances but still calls in to the station to offer ticket give aways for his tour. This is continued over and over again for each of the singles that RMDG releases to radio. The bottom line is this, the drill I just broke down to you has been done a million times. RMDG's main focus now is to convince the retailors of the demand for the product in general. If they are convinced, they will order more and more product and start spending more and more money on advertising it. These are the realities of where the company is now. From my position, seeing what I am seeing, they are doing better than expected. We can all play monday morning public company CEO if we want to, especially bashers. The bottom line is they are all about making money now and understand the process of how to make it happen. Most record labels cant even get one distribution deal, never mind 62. We are witnessing history in the making. I truly believe that. Let the executive team execute so that we can all win big on this. I hope this post was helpful. One other note. We all know that RMDG has a huge upside that is coming into plain view for us now. Lets not all lose our minds when the stock goes up or down 0001. Thats not the real money. Lets be patient, get the numbers reported in as they come and continue to monitor the progress of the company as we go along. Once again...common sense always prevails. Stay clam, breath deeply...it helps you think more clearly.
Knowledge is power.
Long and strong baby!
AI
