New Age Beverages Corporation Partners With Celebrity Sweat, Kicking Off With Acvtivation at Super Bowl Lii
Title Sponsor together with Anytime Fitness and T-Mobile of the Celebrity Flag Football Challenge on February 3rd in Minneapolis, streaming live on ESPN
- New Age will be providing their organic, natural and healthy beverages including PediaAde, Coco-Libre, XingTea, Búcha Live Kombucha, Aspen Pure Probiotic and others at events throughout Super Bowl Weekend
- Partnering to raise money at events to support the Mission 22 charity, to fight the war against military veteran suicide
DENVER, COLORADO, Jan. 16, 2018 (GLOBE NEWSWIRE) -- – New Age Beverages Corporation (NASDAQ: NBEV) the 100% organic, natural, and healthy functional beverage company today announced the signing of long-term agreement with Celebrity Sweat including integration with their sponsorhsip of events at Super Bowl LII in Minneapoilis, sponsoring other major sporting events throughout 2018, and integrating New Age’s portfolio of beverages with thier roster of celebrity athlete, musician, and major motion picture and television stars and influencers.
Celebrity Sweat®, considered the leading brand of health and wellness for celebrities, is championed by high profile celebrity trainers Billy Blanks, the creator of Tae Bo®, and Eric the Trainer, the #1 Hollywood Physique Trainer. The organization showcases behind-the-scenes looks at celebrity lifestyles and their approach to health and wellness, featuring the best of professional sports, music, hollywood, and entertainment personalities. Celebrity Sweat® operates fitness centers, provides inspirational and motivational talks on health and wellness around the world, manages a variety of high profile sporting and entertainment Celebrity Sweat® events, and is now entering their 4th season on the Discovery Channel Network, reaching over 100 million households.
The 2018 Celebrity Flag Footbal Challenge will feature NFL Alumini Doug Flutie, Randall Cunningham, and a star-studded line-up of pro-atheletes, and will be captained by NFL greats Ron Jaworski and Michael Irvin. New Age will be the supplying all of its portflio of healthy and organic beverages at the game and other VIP events throughout Super Bowl weekend, including sideline activation and airing of its first national televsion commercial streaming live on ESPN during the broadcast. During the events, New Age will be showcasing three of its newest products, PediaAde, the #1 Rehydration Beverage, Aspen Pure Probiotic, the world’s first probiotic water, and the new Coco-Libre Sparkling, the first 100% sparkling coconut water and natural exotic fruit beverage. Proceeds from the event will be provided to Mission 22, a non profit organization dedicated to supporting military veterans and providing programs and services to our Vets in order to help reduce the suicide rate of returning veterans.
Eric the Trainer commented, “I’m excited to work with New Age Beverages and their great line up of better-for-you beverages. We’re going to make America Healthy Again! “ Tae Bo® creator Billy Blanks added, “Our goal is to change the world and motivate and inspire as many people as we can, so New Age was a natural fit for us as they live their mission of providing healthier alternatives for consumers around the world”.
Emilio Torres, Vice-President of Strategic Partnerships for New Age commented, “What an unbelieveable opportunity for New Age. It is a humbling honor, for such a new and young company like New Age, to be invited in with the Celebrity Sweat team and to be showcased at some of the biggest sports and entertainment events in the world. Our dedication to the ideal of making a difference for the world by providing healthy, natural and organic alternatives is really paying dividends. Staying true to our purpose with no compromises, is resonating with influencers that also want to make a stand, and we believe the Super Bowl Weekend activation is just the starting point of what New Age can and will do throughout 2018.”
