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Friday, December 29, 2017 9:20:52 AM
However this will not happen in big volumes at the proposed pricing. I don't think the typical tanner would spend more than a few hundred dollars per year on this drug.
If they decided to take advantage of the off label use and lower the price to say $100 instead of the currently proposed pricing they would have maybe 10 million users here and I think the net profit would be higher.
But - I understand they have to pretend that wouldn't happen to get approval and if they lowered the price too much it would raise suspicions...
Time will tell whether this is a multi-billion dollar product or not. In the meantime they have to struggle through the approval processes.
Still a waiting game.
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