Jammin Java Corp (JAMN)

[Brophtron]

It's not that it was negative; it was the truth. If JAMN management could post PR and claim that it was a legitimate interview, then someone had to dig a little deeper.

Coffee sales was growing on Amazon, Wal-Mart and Sam’s club online

Not true. JAMN never released sales figures for online vs brick-and-mortar stores. There is no way to tell how much of their sales were from online venues.

retail sales was not that strong.

I'll agree with this. Retail sales were not strong. They averaged $4 per store per day, which is pretty bad. It also tells you that online sales were not growing. JAMN recognized sales when product shipped - they'd get new stores, and they'd ship product, registering sales. But sales only grew as stores grew. Once the number of stores leveled off, sales started to level off. And they were running out of stores - unless they added Walmart (which they could never handle), they had hit pretty much all the big grocery retailers. The expense it would take to hit the smaller retailers wouldn't be worth the effort.

JAMN had the making of turning the corner to the up side. However due to the declining stock price it was difficult to raise cash an keep the company growing.

Not true and not true.

They weren't turning the corner. Early on, if they had sales of $12 million, they could have broken even. But as sales grew, costs grew even more. At the end, they would have had to have sales of $36-40 million just to break even; they weren't going to do that soon.

And it wasn't the declining stock price that kept the company from raising cash - they already took on debt that they couldn't afford. Sure, some of it was convertible to shares, but the speed at which they burned through cash had nothing to do with stock price.

There is still an outside chance something good may come out of it

No; there really isn't. The CEO hasn't said a word publicly since April. They're 4 quarterly reports behind. This company is going nowhere.