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Thursday, 12/07/2017 5:34:19 PM

Thursday, December 07, 2017 5:34:19 PM

Post# of 34405

Cheng Hing International (2662) Share price and related news Luo Jing, chairman and executive director, said the company aims to become China's largest brand licensee and become "Oriental Marvel." In May of this year, Chengxing acquired the POW! Created by Stan Lee, the creator and producer of Spider-Man, the father of Marvel. Entertainment company, POW! There are about 250 unexposed intellectual property (IPs) in the world; Stan Lee will have seven American-style comics for Asia next year, followed by television and live-action films including the first superhero featuring Chinese female heroes Movie "Tiger Shadow Man".

Chief Operating Officer of Chengxing Zhou Hong said IP licensing and IP derivative sales are the main businesses of the Company. On the one hand, it acquires authorized IPs and R & D proprietary IPs. In the meanwhile, it also takes overall planning activities and solutions as realization methods and IP derivatives through more The way the channel sales. Luo Jing said IP owners will consider agents when the agent sales channels, and Cheng Hing in this area has more than 20 years of experience, the majority of customers are state-owned enterprises, state-owned enterprises and front-line private enterprises.

She also disclosed that the general contract period of derivatives for 3 years, promotional items for more than half a year to 1 year. Cheung Sing Signed exclusive agents or not depending on the type of derivatives, toys and apparel products are usually not the sole agency, but electronic or 3C products will be considered.




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