Applied Biosciences Corp. (APPB)

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STNY IN FORBES! : How The Marley Name Is Helping This Brand's Acquisition Strategy

SOURCE: https://www.forbes.com/sites/steveolenski/2017/11/07/how-the-marley-name-is-helping-this-brands-acquisition-strategy

A perfectly matched brand-celebrity partnership can be highly successful in terms of establishing instant credibility and building brand equity. It’s almost impossible to think about Nike without Michael Jordan instantly coming to mind. It’s relationships like this that increase a brand’s recognition and cause a measureable spike in sales and revenue.

With the cannabis industry booming, what is one celebrity name that instantly comes to mind? There is a good chance that the name “Bob Marley” just popped into your mind. The Jamaican singer-songwriter, musician and guitarist was an internationally known cannabis supporter.

Today, Bob Marley’s son, Damian, is the owner of Stony Hill Corp (STNY), a publicly traded company focused on multiple areas of the cannabis, hemp and cannabidiol industry. The Marley name has undoubtedly lent a hand to the company’s early success, which includes ownership in High Times, a cannabis brand that is close to going public as well. The company also has its own branded CBD (cannabidiol) line launching.


Its early success and diverse strategy — the company is focused on select investment, branding, real estate and partnership opportunities in the recreational, health and wellness, nutraceutical, and media categories — was aided by having the Marley name attached. The same success factors highlighted below apply to any brand-celebrity partnership.

REST OF ARTICLE: https://www.forbes.com/sites/steveolenski/2017/11/07/how-the-marley-name-is-helping-this-brands-acquisition-strategy/