Zynga Inc (ZNGA)

[Trevor11]

ZNGA: 3Q17 EARNINGS NOVEMBER 7, INST. INVESTORS OWN 80.00% STAKE IN THE COMPANY, SHAREHOLDERS TEND TO UNDER-REACT





ZNGA: 3Q17 EARNINGS NOVEMBER 7, INST. INVESTORS NOW OWN 80.00% STAKE IN THE COMPANY, SHAREHOLDERS TEND TO UNDER-REACT





BECAUSE SHAREHOLDERS USE THE 52-WEEK HIGH AS AN “ANCHOR” AGAINST WHICH THEY VALUE STOCKS, THUS THEY TEND TO BE RELUCTANT TO BUY A STOCK AS IT NEARS THIS POINT REGARDLESS OF NEW POSITIVE INFORMATION. As a result, SHAREHOLDERS UNDER-REACT.


ZYNGA (ZNGA) IS SCHEDULED TO RELEASE ITS 3Q17 RESULTS ON THIS COMING TUESDAY, NOVEMBER 7, 2017


ZYNGA EXPECTING A PROFIT IN 3Q17


ZYNGA BROKE PROFIT DROUGHT IN 2Q17


INSTITUTIONAL INVESTORS OWN 80.00% STAKE IN THE COMPANY


MARK ASSET MANAGEMENT CORP INCREASED ZYNGA (ZNGA) STAKE BY 222.14% REPORTED IN 2017Q2 SEC FILING. MARK ASSET MANAGEMENT CORP ACQUIRED 531,683 SHARES AS ZYNGA (ZNGA)’S STOCK ROSE 28.73%.
CONTOUR ASSET MANAGEMENT HAS UPPED BY $7.07 MILLION ITS ZYNGA (ZNGA) STAKE

ZNGA…MA TRIGGERING A BUY SIGNAL

PAVING WAY FOR ZYNGA, BY FACEBOOK AND ALPHABET

ACADEMIC RESEARCH HAS SHOWN THAT STOCKS CLOSE TO THEIR 52 WEEK HIGHS TEND TO OUTPERFORM.

A SURPLUS OF BUYERS

ZYNGA IS COMPETING FOR THE $83 BILLION IN US (SPY) DIGITAL ADVERTISING INDUSTRY THIS YEAR AND MORE THAN $129.2 BILLION BY 2021.

THE NUMBER OF SHARES CHANGED HANDS IN THE STOCK IS GOOD, indicating the INTEREST AND LOW RISK ASSOCIATED WITH IT




GLOBAL

UNDERSTANDING TECHNICAL SIGNALS FROM ZYNGA INC. (ZNGA)
SARAH MENDOZA4 HOURS AGO

Zynga Inc. (NASDAQ:ZNGA) gained 2.09% in first day of the new month, going up from its prior closing price of $3.82 to $3.90, and has now recorded rally in 4 consecutive sessions. Many in the market will be closely watching whether this winning streak is sustainable or take a temporary pause for the next couple of trading sessions. THE STOCK PRICE WENT UPWARD IN 6 OF THE LAST 10 DAYS and has generated 1.56% during the last two weeks. The upbeat movement of both volume and price during the recent session is INTERPRETED AS A GOOD SIGN, and, OVERALL 2.91 MILLION MORE SHARES EXCHANGED HANDS compared with PRIOR DAY. IN TOTAL, 9.21 M SHARES EXCHANGED HANDS FOR ABOUT $35.93 MILLION.

INSIDE ZNGA’S RECENT TREND

Zynga Inc. (ZNGA) lies in the middle of a weak rising trend in the short term and issued considerable signs about additional rally. Short-term traders are predicted to see a rally of 6.74% over the course of a quarter and, with 90% CHANCE THE PRICE WILL BE FLOATING IN THE RANGE OF $3.99 AND $4.30 in this timeframe.
ZYNGA INC. TECHNICAL SIGNALS

ZNGA HAS WITNESSED ITS LONG TERM AND SHORT TERM MA TRIGGERING A BUY SIGNAL but chances are low for long-term averages to cross above short-term averages which the market considers a major buy signal. Upon corrections, the price will meet support from the averages between $3.81 and $3.81. A break down through these support points will trigger sell signals.

ITS PIVOT POINT LOW GENERATED BUY SIGNAL ON THURSDAY OCTOBER 26, 2017, WHICH CALLS FOR ADDITIONAL SURGE UNTIL THE STOCK FORMS A NEW PIVOT POINT HIGH. There was increase in both volume and price. THIS IS USUALLY INTERPRETED AS A GOOD SIGN AS TRADERS WIDELY BELIEVE RISING STOCK SHOULD SEE INCREASING VOLUME.
ZYNGA INC. (NASDAQ:ZNGA) SUPPORT AND RESISTANCE LEVELS
Zynga Inc. (ZNGA) recorded VOLUME ACCUMULATION SO THERE WILL PROBABLY BE A SURPLUS OF BUYERS AT $3.84. In case of gains, THE NEXT RESISTANCE FROM ACCUMULATED VOLUME WILL NOT BE FAR AWAY FROM TODAY’S LEVEL AT $3.91, $3.92 AND $3.94.


Accumulated volume is going to prevent the price from rising further at $3.91 and this action will lead the price to take a temporary pause or stay muted for a few days.
ZYNGA INC. (ZNGA) RISK ASSESSMENT
THE NUMBER OF SHARES CHANGED HANDS IN THE STOCK IS GOOD, indicating the INTEREST AND LOW RISK ASSOCIATED WITH IT. In the most recent session, the stock price hovered around $0.10 (2.63%) between intraday high and intraday low. Each day in the past 1 week, the average volatility remained at 2.97%.

Souce:

https://stocknewsgazette.com/2017/11/02/understanding-technical-signals-from-zynga-inc-znga/



EYE-CATCHING HOT STOCKS: ZYNGA INC. (NASDAQ: ZNGA)
NOVEMBER 2, 2017 WALL STREET NEWS STAFF COMMENT NASDAQ: ZNGA, ZNGA, ZYNGA INC.

Shares of Zynga Inc. (NASDAQ: ZNGA) experienced a change of -0.26% during midday trading session Thursday. The stock is currently trading at $3.83. Investors mark this stock “active” as it exchanged hands with 2,063,865 shares contrast to its average daily volume of 9.41M shares.
To evaluate a picky trading instrument, an investment sector or the market as a whole is termed as Stock Analysis. Stock analysts try to figure out the future activity of an instrument, sector or market. Stock analysis is mainly of two types: one is fundamental and the other is technical. One can easily perform a fundamental analysis by having an eye on data from sources counting financial records, economic reports, company assets and market share. Technical analysis focuses on the study of past market action to predict future price movement.
STOCK’S PERFORMANCE ANALYSIS (WEEKLY, MONTHLY & YEAR TO DATE):
THE STOCK HAS RETURNED 49.42% SINCE THE STARTING OF THE YEAR when viewing the starting price as compared to the ending price. To clear the blur picture investors will need to look a little deeper. THE STOCK HAS RETURNED 2.13% WEEKLY, which was maintained at 0.00% in the 1-month period. The company has the market capitalization of $3.29B while its P/B ratio was 2.10. INSTITUTIONAL INVESTORS OWN 80.00% STAKE IN THE COMPANY while Beta factor, which is used to measure riskiness of the security, was 0.72.
STOCK’S TECHNICAL ANALYSIS:
To evaluate a stock further, one must need to review its technical levels at regular intervals. Moving averages (MA) are one of the most accepted and often-used technical indicators. The moving average is easy to calculate and, once plotted on a chart, is a powerful visual trend-spotting tool. In theory, there are an infinite number of SIMPLE MOVING AVERAGES, but the most common are three SMA20, SMA50, and SMA200. SMA20 is the last stop on the bus for short-term traders. Beyond SMA20 one is basically looking at primary trends. SMA50 is used by traders to gauge mid-term trends. Whereas long-term trend followers generally uses SMA200 and most investors will look for a cross above or below this average to represent if the stock is in a bullish or bearish trend. At the time of writing, shares were trading 0.51% away from the 20-days simple moving average and 15.37% away from the 200-days simple moving average.
Based on a recent bid, THE STOCK IS TRADING -4.73% AWAY FROM ITS 52-WEEK HIGH and 59.58% away from its 52 week low. The Price vs. 52 Week High indicators basically gives the clue to identify price direction. ACADEMIC RESEARCH HAS SHOWN THAT STOCKS CLOSE TO THEIR 52 WEEK HIGHS TEND TO OUTPERFORM. This is apparently BECAUSE SHAREHOLDERS USE THE 52-WEEK HIGH AS AN “ANCHOR” AGAINST WHICH THEY VALUE STOCKS, THUS THEY TEND TO BE RELUCTANT TO BUY A STOCK AS IT NEARS THIS POINT REGARDLESS OF NEW POSITIVE INFORMATION. As a result, SHAREHOLDERS UNDER-REACT when stock prices approach the 52-week high, and as a result, contrary to most shareholders’ expectations, STOCKS NEAR THEIR 52-WEEK HIGHS TEND TO BE SYSTEMATICALLY UNDERVALUED.
RELATIVE STRENGTH INDEX (RSI):
The relative strength index (RSI), developed by J. Welles Wilder, is a technical indicator used in the analysis of financial markets. It is intended to chart the current and historical strength or weakness of a stock or market based on the closing prices of a recent trading period. The indicator should not be confused with relative strength.
The RSI is classified as a momentum oscillator, measuring the velocity and magnitude of directional price movements. Momentum is the rate of the rise or fall in price. The RSI computes momentum as the ratio of higher closes to lower closes: stocks which have had more or stronger positive changes have a higher RSI than stocks which have had more or stronger negative changes.
The RSI is most typically used on a 14-day timeframe, measured on a scale from 0 to 100, with high and low levels marked at 70 and 30, respectively. Shorter or longer timeframes are used for alternately shorter or longer outlooks. More extreme high and low levels—80 and 20, or 90 and 10—occur less frequently but indicate stronger momentum. After a recent check, Zynga Inc.’s 14-day RSI is presently at 53.70.
ANALYSTS’ SUGGESTIONS IN THE LIMELIGHT:
THE STOCK RECEIVED ANALYSTS’ MEAN TARGET PRICE OF $4.24. This is the projected price level of a financial security stated by an investment analyst or advisor. Shareholders can make better decisions if they focus on target prices, which convey more information for evaluating the potential risk/reward profile of a stock. However, ANALYSTS’ MEAN RECOMMENDATION FOR THIS STOCK STANDS AT 2.50. ANALYST RECOMMENDATIONS AS STATED ON FINVIZ ARE RATED ON A 1 TO 5 SCALE. 1 is equivalent to a buy rating, 3 a hold rating, and 5 a sell rating. The consensus recommendation is the average rating on a stock by the analyst community.

Source:

https://www.wallstreetnews24.com/2017/11/02/eye-catching-hot-stocks-zynga-inc-nasdaq-znga/


CONTOUR ASSET MANAGEMENT HAS UPPED BY $7.07 MILLION ITS ZYNGA (ZNGA) Stake; 7 Analysts Bullish Watsco (WSO)
November 2, 2017 - By Ellis Scott

Contour Asset Management Llc increased Zynga Inc (ZNGA) stake by 12.07% reported in 2017Q2 SEC filing. Contour Asset Management Llc acquired 2.36M shares as Zynga Inc (ZNGA)’s stock rose 28.73%. The Contour Asset Management Llc holds 21.87 million shares with $79.62M value, up from 19.52 million last quarter. Zynga Inc now has $3.36B valuation. The stock increased 1.04% or $0.04 during the last trading session, reaching $3.88. About 6.60 million shares traded. Zynga Inc (NASDAQ:ZNGA) has risen 35.83% since November 2, 2016 and is uptrending. It has outperformed by 19.13% the S&P500...

Source:

https://santimes.com/contour-asset-management-has-upped-by-7-07-million-its-zynga-znga-stake-7-analysts-bullish-watsco-wso/



MANAGEMENT INCREASED ITS ZYNGA (ZNGA) HOLDING

NOVEMBER 2, 2017 - BY ELLIS SCOTT

Among 28 analysts covering General Motors Company (NYSE:GM), 13 have Buy rating, 3 Sell and 12 Hold. Therefore 46% are positive. General Motors Company has $60.0 highest and $26 lowest target. $42.62’s average target is -0.56% below currents $42.86 stock price. General Motors Company had 78 analyst reports since July 24, 2015 according to SRatingsIntel. The company was maintained on Friday, July 14 by RBC Capital Markets. Piper Jaffray maintained the shares of GM in report on Tuesday, October 24 with “Buy” rating. The company was maintained on Wednesday, October 11 by UBS. As per Friday, June 10, the company rating was initiated by Piper Jaffray. The firm has “Market Perform” rating given on Wednesday, October 25 by BMO Capital Markets. As per Thursday, September 21, the company rating was maintained by Morgan Stanley. The company was maintained on Wednesday, October 25 by Craig Hallum. Citigroup upgraded General Motors Company (NYSE:GM) rating on Wednesday, October 25. Citigroup has “Buy” rating and $60.0 target. The stock of General Motors Company (NYSE:GM) earned “Buy” rating by UBS on Friday, July 24. Jefferies maintained the shares of GM in report on Monday, June 12 with “Hold” rating…
MARK ASSET MANAGEMENT CORP INCREASED ZYNGA (ZNGA) STAKE BY 222.14% REPORTED IN 2017Q2 SEC FILING. MARK ASSET MANAGEMENT CORP ACQUIRED 531,683 SHARES AS ZYNGA (ZNGA)’S STOCK ROSE 28.73%. The Mark Asset Management Corp holds 771,027 shares with $2.81 million value, up from 239,344 last quarter. Zynga now has $3.32 billion valuation. It is 0.13% or $0 reaching $3.84 per share. It is down 35.83% since November 2, 2016 and is uptrending. It has outperformed by 19.13% the S&P500…

Source:

https://santimes.com/general-motors-gm-downgraded-by-nomura-with-46-0-target-mark-asset-management-increased-its-zynga-znga-holding/



ZYNGA 3Q17 EARNINGS PREVIEW PART 1 OF 5

WHY ZYNGA’S ADVERTISING BUSINESS IS GRIPPING ATTENTION
BY NAOMI GRAY | NOV 2, 2017 2:46 PM EDT

RISE OF MOBILE GAMING UNSETTLES AD BUSINESS

The shift to mobile gaming has not been all favorable for Zynga (ZNGA), and the company’s advertising business has borne the brunt. This is because as gaming shifts from desktop to mobile platforms, Zynga is realizing that mobile advertising doesn’t bring the same level of advertising revenue as desktop ads do. As such, Zynga has struggled to grow its ad revenues amid the rise of mobile gaming.
However, ZYNGA HAS SHOWN A COMMITMENT TO TRY TO DRIVE GROWTH IN ITS ADVERTISING BUSINESS. The company said earlier this year that it would seek strategic partnerships to try to bolster its fortunes in the advertising market.

In 2Q17, it made an important step in this direction, announcing a strategic partnership with Unity, a global development platform with tools and technologies that could help Zynga unlock more revenue opportunities in the digital advertising market.
Ad revenue declines slowed in 2Q17
Zynga reported advertising revenues of $45.5 million in 2Q17, which was 1.0% lower (year-over-year). Notably, the decline in Zynga’s advertising business eased in 2Q17, as advertising revenues fell 18% YoY in 1Q17.
It remains to be seen if Zynga’s advertising business continued to improve in 3Q17. In 3Q16, Zynga generated advertising revenues of $48 million, which was 8.0% higher YoY.
AD MARKET PRESENTS $83 BILLION REVENUE OPPORTUNITY
According to eMarketer, ZYNGA IS COMPETING FOR THE $83 BILLION IN US (SPY) DIGITAL ADVERTISING INDUSTRY THIS YEAR AND MORE THAN $129.2 BILLION BY 2021.
Facebook (FB), Alphabet (GOOGL), Twitter (TWTR), and Snap (SNAP), which obtain between 85% and 99% of their quarterly revenues from advertising, are also vying for control of the US digital advertising market. ADVERTISING ACCOUNTED FOR 22% OF ZYNGA’S CONSOLIDATED REVENUES IN 2Q17.

Part 2
Zynga 3Q17 Earnings Preview PART 2 OF 5
DID ZYNGA’S TOP-LINE GROWTH CONTINUE IN 3Q17?

BY NAOMI GRAY
NOV 2, 2017 2:46 PM EDT

ZYNGA’S OWN YARDSTICK FOR 3Q17

US-BASED (SPY) VIDEO GAME DEVELOPER AND PUBLISHER ZYNGA (ZNGA) IS SCHEDULED TO RELEASE ITS 3Q17 RESULTS ON NOVEMBER 7, behind a number of its industry peers. Electronic Arts (EA) released its 3Q17 results on October 31, while Glu Mobile (GLUU) and Activision Blizzard (ATVI) released their latest quarterly earnings on November 1 and November 2, respectively.
When Zynga reported its 2Q17 results in August, it also provided a yardstick by which its progress in 3Q17 could be measured. ZYNGA’S GUIDANCE SHOWED THAT IT EXPECTED TO REPORT REVENUES OF $210 MILLION IN 3Q17.
Revenues grew 15% YoY
In 3Q16, Zynga generated revenues of $182.4 million, or 7.0% lower YoY (year-over-year). Its revenues of $210 million in 3Q17 would imply that Zynga’s revenues grew at least 15% YoY.
IN 2Q17, ZYNGA REPORTED REVENUES OF $209.2 MILLION, WHICH WAS 15% HIGHER YOY AND ABOVE THE INTERNAL GUIDANCE BY $9.2 MILLION.
ZYNGA EXPECTING A PROFIT IN 3Q17
ZYNGA WAS PROFITABLE IN 2Q17, posting a net income of $5.1 million, compared with its net loss of $4.5 million in 2Q16. Zynga was expecting a loss in 2Q17, so its bottom line delivered a pleasant surprise. For 3Q17, Zynga has guided for net income of $7.0 million.
Zynga’s management noted in a statement that growth would be driven by strength in the live services franchises. However, the management also pointed out that 3Q is usually characterized by reduced player activity in live services.


Part 3
Zynga 3Q17 Earnings Preview PART 3 OF 5

HOW FACEBOOK AND ALPHABET ARE PAVING WAY FOR ZYNGA
BY NAOMI GRAY
NOV 2, 2017 2:54 PM EDT

GLOBAL INTERNET ACCESS PROJECTS
FACEBOOK (FB) AND ALPHABET (GOOGL) ARE INVESTING MILLIONS—OR POSSIBLY BILLIONS—OF DOLLARS IN INITIATIVES AIMED AT EXPANDING ACCESS TO THE INTERNET AS THEY SEEK TO BRING MORE PEOPLE ONLINE AROUND THE WORLD.
Through its AQUILA PROJECT, FACEBOOK IS WORKING ON DEPLOYING SOLAR-POWERED DRONES THAT CAN BEAM HIGH-SPEED INTERNET FROM THE SKIES TO THE GROUND. THE COMPANY REASONED THAT DRONES WOULD HELP TAKE INTERNET ACCESS TO SOME OF THE REMOTEST POCKETS OF THE EARTH.

MEANWHILE, ALPHABET HAS PROJECT LOON, WHICH INVOLVES USING BIG, HIGH-FLYING BALLOONS TO PROVIDE INTERNET ACCESS TO UNDERSERVED OR UNREACHED REGIONS OF THE EARTH. ALPHABET’S LOON IS ON TRACK FOR COMMERCIAL DEPLOYMENT IN THE NEXT FEW YEARS.
Facebook earlier this year reported a milestone in its Aquila project, though it could take some time before it will be ready for commercial deployment.
EXPANDING THE ADDRESSABLE MARKET FOR GAME PUBLISHERS
With their global Internet access projects, Facebook and Alphabet could be viewed as laying the groundwork for digital game publishers such as Zynga (ZNGA), Electronic Arts (EA), and Glu Mobile (GLUU). This is because the addressable market for these game publishers would expand as more people come online.
POTENTIAL BOOST TO INTERNATIONAL BUSINESS
For Zynga, the Internet initiatives by Facebook and Alphabet could help it grow its international business. In 2Q17, Zynga generated 33% of its consolidated revenues from overseas markets, but that implied nearly flat growth from 32% of revenue generated overseas in 2Q16. As you can see from the chart above, Zynga’s portion of revenue from overseas has declined in recent years.

Part 4
Zynga 3Q17 Earnings Preview PART 4 OF 5
WHY MOBILE AUDIENCE SIZE IS A BIG DEAL FOR ZYNGA
BY NAOMI GRAY | NOV 2, 2017 2:50 PM EDT

MOBILE USERS ROSE 28% IN 2Q17
AS ZYNGA (ZNGA) REPORTS 3Q17 RESULTS, ONE OF THE AREAS INVESTORS WILL LIKELY BE LOOKING AT IS THE COMPANY’S MOBILE AUDIENCE. The question is whether Zynga’s mobile audience is growing, and whether that growth is accelerating or decelerating.
IN 2Q17, ZYNGA’S MOBILE DAUS (DAILY ACTIVE USERS) REACHED 19 MILLION, WHICH WAS 28% HIGHER YOY (YEAR-OVER-YEAR). THE MOBILE DAUS GROWTH IN 2Q17 WAS ZYNGA’S STRONGEST SINCE 4Q14. THE COMPANY’S MOBILE MAUS (MONTHLY ACTIVE USERS) ROSE 45% YOY TO 71 MILLION.

THE STRONG RISE IN MOBILE AUDIENCE WAS REFLECTED IN ZYNGA’S REVENUES IN 2Q17. THE COMPANY REPORTED MOBILE REVENUES OF $179.9 MILLION, OR 30% HIGHER YOY, while MOBILE BOOKINGS ROSE 33% YOY. MOBILE ACCOUNTED FOR 86% of Zynga’s consolidated revenues in 2Q17, compared with 76% in 2Q16.
MOBILE GAMING’S REVENUE OPPORTUNITY
As mobile has become the preferred gaming platform, mobile audience and its rate of growth are being closely watched as metrics for assessing the prospects of digital game publishers. According to A NEW REPORT BY BIS RESEARCH, THE GLOBAL MOBILE GAMING MARKET WILL BE WORTH $58.7 BILLION BY 2023, up from $32.3 billion in 2016.
MOBILE GAMING GROWTH DRIVERS
DEEPENING INTERNET PENETRATION, THE PROLIFERATION OF SMARTPHONES, AND THE AVAILABILITY OF A DIVERSE RANGE OF CONTENT ARE SOME OF THE FACTORS FUELING THE GROWTH OF THE MOBILE GAMING MARKET. Meanwhile, LOW-COST SMARTPHONE BRANDS SUCH AS CHINA’S (MCHI) OPPO AND BBK ARE SUPPORTING THE RAPID PROLIFERATION OF SMARTPHONES GLOBALLY, ESPECIALLY IN EMERGING MARKETS (EEM). THIS, COMBINED WITH GLOBAL INTERNET ACCESS INITIATIVES BY FACEBOOK (FB) AND ALPHABET (GOOGL), WILL LIKELY KEEP WIDENING THE MARKET FOR GAME PUBLISHERS.

Part 5
ZYNGA 3Q17 EARNINGS PREVIEW PART 5 OF 5
GAUGING THE IMPACT OF ZYNGA’S PRUDENT COST MANAGEMENT
BY NAOMI GRAY
NOV 2, 2017 2:47 PM EDT

ZYNGA BROKE PROFIT DROUGHT IN 2Q17

Zynga (ZNGA) was able to break a streak of quarterly losses, with a profit of more than $5.0 million in 2Q17. Scrutiny of Zynga’s financial scorecard for 2Q17 reveals that the profits reported for the quarter were supported by revenue growth and prudent cost management.
IN 2Q17, ZYNGA’S REVENUES GREW MORE THAN 15% YOY (YEAR-OVER-YEAR) TO $209.2 MILLION, A REVERSAL from its 3.0% revenue fall in 2Q16. Zynga competitors Electronic Arts (EA) and Glu Mobile (GLUU) reported revenue growths of 14.2% and 42%, respectively, for the same quarter.

Source:

marketrealist.com/2017/11/zyngas-advertising-business-gripping-attention/


Activision Blizzard (ATVI), another digital game publisher, bucked its peers’ trend, with revenues for 2Q17 dropping nearly 12% YoY.

ZYNGA TAKING CONTROL OF COSTS
Although Zynga’s total expenses in 2Q17 rose ~8.1% YoY to $203.5 million, its MANAGEMENT STATED THAT EXPENSES WERE LOWER THAN EXPECTED, IMPLYING STRONG PROGRESS IN ZYNGA’S COST-REDUCTION EFFORTS.
There are some new developments that could also help Zynga with its cost-curtailment efforts and profitability. One of them is the proposed closing of the company’s Oxford office, which serves the headquarters of the digital animation firm NaturalMotion.
ZYNGA ACQUIRED THE UK-BASED (EWU) NATURALMOTION IN 2014 FOR ~$527 MILLION. ABOUT 50 EMPLOYEES ARE SAID TO WORK AT THE OXFORD LOCATION, which Zynga has decided to close down. The affected EMPLOYEES WOULD BE MOVED TO ZYNGA’S OFFICES IN BRIGHTON AND LONDON.
OPPORTUNITY TO CUT COST AND LIFT MARGINS
IF THE CLOSING OF ITS OXFORD OFFICE IS A CONSOLIDATION MOVE, IT COULD HELP ZYNGA SLASH SOME OF ITS OPERATING COSTS, POTENTIALLY LEADING TO HIGHER PROFITS.
As if to show confidence in its cost controls, ZYNGA IS EXPECTING PROFITS OF $7.0 MILLION IN 3Q17, WHICH WOULD BE A SHARP REVERSAL FROM ITS NET LOSS OF $41.7 MILLION IN 3Q16.

Source:

http://marketrealist.com/2017/11/zyngas-advertising-business-gripping-attention/