Monday, October 16, 2017 9:01:54 AM
This is the EXACT niche I have been saying they need to go after. 200 units the first year to this one group is perfect. The key points:
1) The WindCutter will be part of a hybrid system including solar and battery storage.
2) Looks like the main emphasis is for off-grid installations to benefit remote Canadian aboriginals. Perfect. ROI isn't as important. Having a solution is.
3) Looks like there will be government money involved. See number 2. ROI is not the primary concern. Canada is committed to making this work.
4) Their partner is taking the lead to getting the WindCutter certified in Canada and already has the initial approval to go forward.
The best part of this PR? No mention of the installation at Willow Springs Raceway. This confirms to me that they "get it". There will be multiple PRs and an ongoing campaign instead of a one-time pop and then drop. Remember, most people have no clue that the raceway installation is completed. I will also note that there has not been an email blast yet as of the time I am writing this. Not as many people will catch the PR and more will be aware of news when the email blast comes out.
Buckle up, folks... this is going to get fun. Also remember... some of those who don't know the full extent of what is happening will sell too early. This won't be straight up, but the few sellers should get easily absorbed.
Very excited. THEY GET IT! This is a bonus PR to get some attention and they are saving the raceway installation PR.
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