Hiring people for the upcoming season is the norm every year, nothing special here. JCP has done this every year, even for the many years it has failed during the holiday season.
The rest of your post is really reaching..
JCP is this low, because it has been failing for many years. Companies don't do well when they lose money, and don't make money. Hopefully you understand that.
DISCLAIMER: ALL MY POSTS ARE MY OWN PERSONAL OPINIONS AND NOT RECOMMENDATIONS TO BUY, SELL OR HOLD SECURITIES. DO YOUR OWN RESEARCH/DD AND MAKE YOUR OWN TRADING DECISIONS.
People kill for money. What makes you think they will not lie to you for yours?