Learning to read is important in one's life:
Company (Publisher) has data, also.
1)Nigerian data sources can be used to infer the more important transactions rates.
2) Google Play does not report app deletions. Only one upload per account is counted. Google does not count the devices. A joint account has one app download counted, but maybe two or more devices. An organization has the one app download counted, but maybe four to fifty, or more, devices.
3) Each of the devices then needs the top ups. Per device, those can be inferred from Nigerian Telecom data. Nigerians are known to use minutes, only a few years behind USA rates. Top ups themselves are further a "currency," and in many cases are sent to relatives who need the top ups for their devices.
4)Money gets transferred, likely like in Kenya: From urban to rural. That happens on those devices.
5)The basic inference is from the top-ups. Everything else is supported from the various population data. So 13,000 downloads may be 26,000 devices, needing top-ups. Many extended families may be getting sent top-ups, and the transfers.
6)The main new publisher data out this week: Those are no longer the majority of transactions. Emailmoni is in business(?)!
7) Corroboration is the low brick-and-mortar branches number of UBA locations in Nigeria. App retention is easily as high, or is higher than for USA banking apps: Famously further cutting into branches traffic.
