Matchaah Holdings Inc. (MCHA)

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NEW MATCHAAH PRESS RELEASE TODAY! NEWS... NEWS... NEWS.

Matchaah Goes Public And Reinvents The Matcha Tea Experience

A new investment opportunity and "tea for better being" beverages are unveiled as excitement for matcha tea surges

MINNEAPOLIS, Aug. 1, 2017 /PRNewswire/ -- Matchaah, Inc. (OTC:MCHA), a wholly owned subsidiary of Matchaah Holdings, is excited to announced that it has become a publicly traded company and is being traded on the OTC market under the ticker symbol "MCHA". In addition, the company plans to launch a second product, an Instant Latte, under its MATCHAAH® brand in August 2017. MATCHAAH has reinvented the matcha tea experience by bringing the popular tea to the masses in multiple flavors and convenient formats that do not require the traditional whisking or preparation needed for matcha tea.



The MATCHAAH Instant Latte – is a unique, convenient, ready-to-mix premium matcha tea drink expected in three well-liked flavors: chai, chocolate chili spice and coconut. This is the second product anticipated to launch this summer, following the unveiling of MATCHAAH shots in May. In addition, MATCHAAH plans to release more ready-to-drink and ready-to-mix matcha beverages throughout 2017 and 2018 at retailers, restaurants and coffee shops nationwide.

"Our beverages make it easy for anyone to choose a healthier drink option" says Paul Henson, CEO and founder of MATCHAAH and a twenty-year veteran in the Consumer Packaged Goods beverage industry. "When I discovered matcha tea, I fell in love with the daily ritual that brought my family together and the functional and nutritional benefits of matcha tea. I wanted to share those benefits with everyone and since most people do not have time for a lengthy tea process, I set out to find convenient ways to make matcha tea more accessible and create a full line of great tasting and convenient products. I wanted to create different flavor experiences that would entice non-tea drinkers and give current matcha tea drinkers a new experience."

Consumers continue to choose nutritional and functional beverages that help them feel good and support a healthy lifestyle. Its no wonder that more and more are drawn to matcha tea, commonly referred to as the "miracle elixir," for its chart topping antioxidants, natural caffeine, high levels of L-Theanine and the famed calm alertness matcha tea is known for. Matcha tea has been a part of Japanese culture and tradition for centuries, offering a Far Eastern approach to healing and health. MATCHAAH has compressed these qualities into modern beverages and convenient products to help consumers think better, play better and live better.

MATCHAAH shots are currently available at a select retailers in the Midwest and on Amazon and the new instant latte will be available at the same retailers in August. A store locator is under development and is expected to be available at Matchaah.com in the coming months. MATCHAAH products are expected to be served in restaurants and coffee shops in the coming months as well.

About MATCHAAH, Inc.

Matchaah Holdings, (MCHA) is a publicly traded, U.S. food and beverage company that, together with its wholly owned subsidiary, MATCHAAH, Inc., is based in Minneapolis, Minnesota where they develop, market, sell and distribute premium better-for-you matcha tea based products under the overarching brand MATCHAAH. MATCHAAH is tea for better being, led by an accomplished and visionary team of consumer packaged goods experts and is committed to bringing premium matcha tea to the masses in formats and flavors consumers know and love. MATCHAAH is more than tea – it is a line of products to help you think better, play better and live better, standing by values of ingredient transparency, functional and nutritional value, and making a healthy lifestyle accessible to all.

CONTACT: Leonard Pesheck,952-452-4884 , [e-mail]



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SOURCE Matchaah, Inc.