NewAge Inc (fka NBEVQ) (NBEVQ)

[NewJerichoMan]

La Croix Guide to Tapping Micro Influencers

NBC ($FIZZ) has a marketing budget of about zero for La Croix. Traditional advertising is usually pegged at 7% of net revenues. The fact that $FIZZ can drive revenues withOUT spending on a marketing budget is one of the reasons it's exploding, especially the bottom line.

NABC ($nBEV) has publicly stated they aren't going to spend $$$ on traditional advertising. It's expensive and doesn't work with millennials any way. The fitness lady with the killer abs is probably one example of this.

Twitter is irrelevant. As an advertising media, it's worth about as much as its share price. Too much noise. Instagram on the other hand... that's where opinion leaders can flourish.

https://digiday.com/marketing/the-lacroix-guide-micro-influencers/


Flavor Flav qualifies as a celebrity endorser. He's wearing a Marley shirt in the pic. He ain't working for free product. Similar to $CELH and Flo Rida (and numerous other examples), he's getting at least free equity, if in fact, he is/will be working for us.