Iconic Brands Inc (ICNB)

[The Whale]

This POS is so done. Regardless of the brand or the company, if their outgo exceeds their income, their overhead will be their downfall. Continuous dilution can kill stockholders even if the company succeeds. They've got to keep their expenses to a minimum to minimize dilution. I'm not convinced this is happening. Remember that many private companies started out and succeeded without ever issuing any public shares. One must ask themselves why someone in the import business needs to issue shares at all. He doesn't make the product, so no overhead there. He just buys and resells thru distributors. Plus he does branding to help the distributors move the product. So why does he need your money to succeed when many others do not?

Many private companies show red for 3 to 5 years before they become positive in earnings. How do they manage that? Loans. Show a business plan to a bank and if reasonable to them, they'll provide a loan. Rich had loans (no idea the source), but he ran 6 former businesses into the ground. Debtors want their money back because he's a bad risk. So what does he do?... go where he needs pay no one back and here you are this time number 7...6 times before and here we are with number 7. Now the above is FACT.

I've said before that Rich needn't be crooked for you to lose. He just needs to be inept at running a business. And he has demonstrated that 6 times now. The 7th will be the charm.

ICNB

BUYER BEWARE