Major new bank marketing ahead! My guess would be that transactions per app are more than expected, based on USA/UK usage. The nearly 20k downloads may be IOS Apple, for people who can afford it--doing lots of transactions. Mostly, the bank is more or less suggested to be avoiding and ACA first day event, CEO on YouTube, probably from the office, reported in the video.
Recently UBA Facebook offers Emailmoni as an option, like a different brand in a shoe store. The video offers the potential of conversion from existing systems. Emailmoni is apparently also available in the Internet Banking app. The recent UBA Facebook posts are now offering guidance on how to get around and avoid the problems with the existing systems. So there is a dynamic environment happening, already.
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"When we have completed testing of the new features just added, the service will be promoted to the banks existing customers and it will grow viral. Although live, the feature set has been very limited to date and the bank wants a more complete product, well tested, before pushing to displace existing systems."
