Pretty sure Guayaki Yerba Mate (pronounced Mah-tay) is sold only as "tea bags" so it has to be steeped. I have never seen any sort of marketing campaign for it to-date. Has a very unique taste and a mellow caffeine-like buzz without the jitters. Personally don't sweeten it, prefer it as is, or also with a pinch of pink salt & a dash of cayenne pepper. Whatever. I'll be trying the various Marley flavors when they're available.