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$BKDCD / $BKD.V Darren Cox, IDEAS+CARS Chief Maverick Officer, added:

“Gaming and esports are growing at an astonishing rate. The football industry has recognised this, with the result that activity has exploded between the real world and the virtual world in the last 18 months. Now, World’s Fastest Gamer will provide the focus for motorsport to talk directly to the huge numbers of passionate and dedicated gamers racing online – engaging and immersing them in the real world of racing.

“In McLaren and Logitech G, we have the perfect partner with whom to deliver this project: their constant focus on technical innovation and their authoritative position within motorsport’s digital communication sphere are the obvious major benefits. However, to align with a global sports and technology brand that is renowned for producing some of the world’s greatest Formula 1 cars, road cars, and that now applies insights from both to improve lives through its technology arm, gives us the opportunity to involve and integrate gamers from across a whole range of gaming platforms and racing interests.

http://www.mclaren.com/formula1/2017/worlds-fastest-gamer/mclaren-logitech-team-up-for-the-world-fastest-gamer-competition-5134287/ #racing #gaming #gamers #sports #playstation #GiveMeSport #McLaren #BreakingData

“Motorsport will invest heavily in esports in the coming months and years, and World’s Fastest Gamer is at the very forefront of that movement.”