ChromaDex Corp. (CDXC)

[jfk]

$25M is not being used to purchase a CD.
Their R&D plant and personnel are developing products. Those products are likely competitive with other customers businesses. Why would they be foolish enough to put their destiny in the hands of those who can screw them over. They can do the same thing, at much, much higher margins, and now they have the seed money to do ANYTHING they want. They can keep those customers in the other verticals, and there will be enough of a market where everyone can make money off their NR. A DTC would impact their biggest EX-customer the hardest. So be it.
IMHO...you will know what their plans are when they are 90% prepared for a launch, or at launch of a website. Why spill the beans earlier. I have to wonder whether this $25M deal announcement at this time is further to press an immediate settlement on CDXC terms in the next week.
Feeling better about the immediate (2018) prospects here...hopefully P&G products, another CPG company signed up, a robust existing business, and their new Direct-to-Consumer. If we grow sales to $50+M, this company will sport a market cap of $400M. Huge upside here, with at least 50% likelihood of coming to pass.