Monday, February 20, 2017 11:40:36 AM
BBTH RECENT DD Package:
Content:
1. CEO EXPLAINS bBOOTH TECHNOLOGY IN DETAIL
2. Updated Share Structure
3. Shareholder Advisory Counsel Summary from HeadsorTails
4. SHAC Notes from Bad_Dog
5. CEO, Rory Cutaia, answers questions on InvestorsHub with shareholders. Thursday, January 12, 2017
6. CEO Recent Responses to Shareholder Questions(FEB 2017)
7. COMPANY SALES PIPELINE
8. Recent Radio Interviews and Articles
9. SOME KEY FACTS
1. CEO EXPLAINS bBOOTH TECHNOLOGY IN DETAIL
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=128319038
2. UPDATED SHARE STRUCTURE JAN 23 2017
------------------------
JAN 23 2017
Authorized
200,000,000
Outstanding
93,368,231
Float
21,393,042
------------------------
DEC 19 2016
Authorized
200,000,000
Outstanding
93,028,231
Float
21,243,078
3. SHAC Summary From HeadsOrTails
Hey there bBooth Shareholders! I wanted to write a summary of the first Shareholder Advisory Council call last night. First and foremost I need to start by stating I have been investing in the OTC, NASDAQ, and NYSE for 20 years now and this will be by far my greatest and most exciting investment I have made by far. Investing for 20 years does not make me an expert by any means and I certainly don’t claim to be an expert. I invest with my “gut” feeling .. that’s right my “gut”. I normally profit on 70% of my picks over the years, however … I am not a day trader. I like to purchase shares in companies that have a niche, good solid employees, and that are transparent. Not being an idiot by stating this but the last two out of three picks were a 27X investment (over $350k in profits) than a real loser pick, and then one company that I followed and broke wide open that ran 100X in 6 weeks ICNB (you can see my posts back on November 17th if you don’t believe me). I share this with you because I want to be transparent also. I bought shares of bBooth back in November and have continued to accumulate since then. I own only shares of bBooth and no other company. I am all in !! This company is going to return some aggressive returns and six digit profits is certainly the long term goal. With this said there are never any guarantees in the stock market and you should do your own due diligence on bBooth. Lose what you can afford to lose.
Our call lasted an hour and 20 minutes and Rory asked both myself and Bad_Dog our thoughts, comments, and questions. I will cover my portion and Bad-Dog and post his viewpoint. I stated I thought the company had these characteristics going for them:
• bBooth has an exciting new technology that can that change the way companies communicate
• bBooth has a talented team with plenty of experience to be successful
• Company communication has definitely increased over the past months
• CEO has had past success with other startups
• Excited about how officers rely on “pay for performance” meaning future options can be extremely valuable
I also stated the following as concerns that I had:
• bBooth has no exposure and is struggling to get attention
• The outstanding and float are slowly increasing
• $50 million revenue seems a stretch at this point
• Not sure who is selling 50k lots @ .12 and why known “dilutive” Market Maker VNDM is on the ask and shows up every other day
• Need to be extremely careful on paid promotions
• Don’t be obsessed with IHUB investors. These investors are just a couple dozen bBooth investors
• Where is Nick Cannon ?
• Website needs to be overhauled and I believe this is being completed
Let’s begin.
- Rory stated they are lacking exposure but working on this with the IR group they hired in 2016. Not to be confused with hiring an IR group that puts out fluff news releases and looking at short term wins, this IR group has been building, working on, and about to deliver a plan that will create traction with new investors, existing investors, and attracting brokerage houses. Rory felt excited about the IR group and stated their plan will deliver.
- The officers own a lot of shares (almost 50% of the outstanding) and have not sold a share. They are not consumed with the current price because they are looking down the road what this startup can be in the future.
- Rory confirmed his $50 million revenue goal for 2017 again last night. His confidence that the deals will start converting into done deals which will equate to great revenues. Monthly subscriptions signing with companies that have hundreds of thousands of employees – customers adds up fast! Rory also stated IF he doesn’t feel confident of the $50 million revenue number he will personally revise this to shareholders so not to mislead.
- Rory really didn’t have much to say about the Market maker VNDM. Investors can buy and sell all day but he hopes investors accumulate and stick around for a while because they will share in this great story. If someone chooses to sell that is their decision and it is what it is.
- The radio interview they just did with Uptick Newswire they did not go in paying a fee. The company offered to do the interview for free and after it was completed Rory felt the interview was a good one and the fee was very inexpensive so he purchased thinking why not a little more exposure for the price. This interview was not intended to be a paid promotion.
- Nick Cannon is and will be instrumental to bBooth when more material events start happening. Right now both Nick Cannon and Frank Thomas are just waiting to be more involved with the technology but they are involved and excited.
- The website will be changing actually in the next few days! Little by little bBooth will be changing the website to educate visitors on bNotifi and demos explaining it better. Rory was excited about the website.
Just other thoughts and comments. Rory is excited. The entire company is working hard … 7 days a week, 15-20 hours a day. They want this startup to become bigger than life itself. Rory loves the transparency and wants to hear from shareholders. Awareness is the single most important thing on the company’s mind at this time. They have plans and are working on these plans. The financing should be a positive event and not negative. The company received dozens of requests to become involved in the private placement. The NASDAQ, this is something the company is in the process of and looking to obtain in the future. Rory explained about getting a national network of broker/dealers involved in marketing the stock as the biggest part of their investors relations campaign. He said that in order to do so, the B/D’s required bBooth to go through a deep and thorough due diligence process conducted by an independent third party. Rory said it was the most in-depth thorough due diligence he had ever been through. It began last fall and wasn’t completed until 8 weeks ago. They went through the management team, the projections, the industry, and the technology. He said that the independent due diligence team compiled a lengthy detailed written report that Rory said gave bBooth a glowing review as a great investment opportunity. The B/Ds needed this report in order to protect themselves from any problems with FINRA. Rory explained that the new FINRA regs are the reason most B/Ds don’t want to handle OTC stocks. This report gives the B/Ds confidence that a third party did thorough due diligence and they could recommend bBooth without concern from FINRA that they are recommending a stock that they did not investigate. This is big for bBooth because this paperwork / company report can be sent to other brokerage houses and serve almost like a “stamp of approval” demonstrating that this company clean. Sapper is doing an outstanding job for bBooth and they are doing exactly what they partnered with Sapper to do. Sapper is bringing bBooth a larger pipeline. Lastly, Matrix is still a real deal. Matrix is actually a large distributor of ACN. After the deal with Matrix was done and they began the launch, several senior distributors decided they wanted to get ACN to approve bBooth’s technology before implementing it. Rory sounded frustrated that Matrix had not done that first or at least advised bBooth in advance that many of the large distributors would prefer to proceed that way. The good news is bBooth showed the technology to ACN and they were blown away and were intrigued by it. bBooth awaits a ACN answer. If ACN approves the use of the technology not only will Matrix be able to use it for their 100,000’s of customers and employees but now ACN would expand this client base. This alone could be a huge portion of the $50 million revenue number but not to be misleading ACN needs to approve and follow through. Also, Rory said that because they have since signed other companies, if Matrix/ACN doesn’t happen, it won’t affect their revenue projections.
I hope this summary helps and clear most things up.
4. SHAC Notes from Bad_Dog
from: Wed Feb 15, 2017
Recent financing:
- Funds are being utilized to hire much needed sales, marketing, coders and support staff
- The shares will be restricted for 6 months, not a year as some have thought
- Shares will be at a small discount and will include a warrant to purchase shares at or above $0.15
- Majority of bBooth staff preferred shares over salary
General Business:
- For “A” type clients, the biggest issue is the time involved in satisfying the clients needs. ( presenting, getting to know their needs and wants, modifying the program, etc. )
- Example: ORU took around 7 months to create / integrate into their system
- For “B” and “C” type clients, they could have their entire platform up and running within 10 minutes. They would have their own Apple App ( typically a long vetting process, but bBooth has already done this for everyone and they are approved though Apple already available to them along with Mac/Pc/Android platforms. You can shoot your own walkouts or import from different video depending on the platform you are using. The Cost could be somewhere around $10 a month depending on features selected
- Example of potential “B” and “C” clients: celebrities, artists, you, me, business owners, Video DIY folks that love to share
- Sapper Consulting, more announcements coming, they are doing a great job of doing their job. Well that’s good, but no more info on them. Sorry.
- Matrix Group: Ambitious group, waiting on approval through ACN
- Uptick, bBooth did NOT pay for the interview, paid to distribute the interview after it took place. BIG difference. LOL, not really. Kind of seems to me that even if you don’t pay for the interview, you still pay for the interview. Darn catch 22’s. Pay or not pay, makes no difference to me. If it’s good press, run it.
- Nick Cannon is great with making the right connections at the right time for the company.
Money Money Money:
- Revenue, 1st Q should be nominal, 2nd and 3rd Q should be where we start seeing fruits of labor, and by fruits, I’m guessing like watermelons at a growing contest. They’d have to be given the next bullet.
- The Forecasted $50 Million was an estimate that was vetted by an in depth 3rd party type of investigation / DD that was performed on bBooth to provide Broker/Dealers with DD as part of their IR campaign. bBooth came up with the $50 Mill by cutting their original estimate in half twice.
- FYI – the estimate still stands firm even if the Matrix group falls through or doesn’t happen this year.
- The Sells taking place in the market:
- Potential explanation given, shares could be coming out from the previous private placements or just shareholders flipping.
- No clue on the market maker
- Why be a publicly traded company and why start on the OTC? They didn’t start out with bNotify. They started in the audition booth business and used the publicly traded stock to acquire other businesses. ( a.k.a. they used the STOCK as CURRENCY ). In the process, they acquired the tech for bNotify which is a game changer. They could not have done that if they stayed as a private company.
Website:
- Updates are in progress
- The site last time I checked was still a bit janky ( 02/17/2017 ), maybe a lot a bit, yes a lot a bit.
- upcoming.... More in-depth / tutorial type information on the products along with examples and potentially test products you can actually try.
5. CEO, Rory Cutaia, answers questions on InvestorsHub with shareholders.
Thursday, January 12, 2017
--------------------------------------------------------------------
Q: Was the bBooth's estimated revenue guidance for 2017 on an earned basis?
A: It is based on an accrual basis in accordance with GAAP principles.
--------------------------------------------------------------------
Q: Can we expect news on a semi regular basis, i.e. once a month, quarter etc?
A: As many of you know, I don’t subscribe to the philosophy adopted by many OTC companies of putting out news to announce what they had for lunch. Now of course, I’m being facetious, but I believe if a company wants to be taken seriously, and truly does have something of value, press releases should be used to announce real and material news.
That being said, I do believe that we can do a much better job of communicating with our investors and the investment community at large and I commit to do so now in 2017. This open forum is one such way I intend to communicate and I will do this every month or more often as necessary. I will also explore other out of the box initiatives, utilizing our own technology to communicate more often.
-------------------------------------------------------------------
Q: I noticed a few articles indicating bBooth could be a "target" takeover candidate in this category. Just curious how the company could/would be valued pre-revenue?
A: We all know what the traditional valuation methodologies are for valuing a business; i.e., discounted cash-flow analysis based upon projected future earnings, comparable sales, or a combination thereof. I don’t believe those methodologies will apply to bBooth because those methods are typically employed by the investment community analyzing an investment, or an acquisition by a strictly financial buyer; i.e., a private equity firm, looking to leverage our predictable future cash flows. I believe our highest and best value will be paid by a strategic buyer who will value the company NOT based on what our own cash flow is expected to be in the future, but rather on how they will incorporate and deploy our technology into their own platforms and the corresponding additional value they will create thereby. Given the nature of our technology and the litany of potential large scale buyers out there that could benefit from our technology, and the prices paid by these potential buyers in recent transactions, I’m extremely excited to be sitting where we are right now. That being said, no one should interpret my response to mean that we are actively pursuing such a sale.
-------------------------------------------------------------------
Q: Hey Rory, my question for you is about the recent volume we have been seeing. I do not believe any of us long term holders are selling shares, let alone 100,000 daily. Is the company currently diluting? Usually days of high volume raise a stock price but it seems all of the high volume is coming in at or below the bid. Any info on this would be helpful!
A: Obviously, I don’t really know with certainty who is selling or why, but what I believe we are seeing is NOT people who are selling because they perceive some risk of loss ahead or some downturn in the prospects of the company. I am unaware of anything that could give anyone that impression. What I believe we are seeing is profit taking. And as a big believer in profits, I’m fine with that. Fortunately for us, not everyone can see the forest through the trees. Everyone is not going to see the value creation potential that we do – and again – that’s a good thing for therein lies the opportunity for those that do. Over time, as more information becomes available, it becomes easier for people to see the potential and then we’ll see fewer and fewer sellers. Those of you who see it earlier are the lucky ones.
------------------------------------------------------------------
Q: Having First Mover status is far more valuable than any additional/cool features that are being added. Those features take time and resources to develop - time that your larger competitors can take advantage of by 'catching up' to your first mover status. It doesn't matter if your tech is 'crude' compared to where it may be down the road. What matters far more is capturing your market - even if it is just one silo - before others do.
You aren't a First Mover until you First Move: One client leads to another - success brings success, and you potentially learn so much more from actual clients than from think tank in- house creativity, about how to enhance your first mover status and stay ahead of the pack. The success from First Mover status can become your greatest resource.
A: What you’ve done an excellent job of outlining here are the principles set forth in ERIC RIES superb business book – THE LEAN STARTUP. One of Eric’s premises into the market into the hands of users as quickly as possible. This drives another of his main principles which is the Build-Measure-Learn Loop. By adopting this principle, which we have, management is able to measure the feedback from real users of the product (as opposed to management’s own preconceptions) when making decisions about which changes, modifications, new features, etc. should be added or subtracted, thereby cutting down the time it takes to get a product into the market that better meets the needs of its intended users. This is precisely what we’ve done over the past year and this perhaps answers questions many of you have had about why we have yet to announce meaningful revenues or earnings. Because we followed what I believe are proven sound principles of product development, I believe we are now much better positioned to actually realize the revenue and earnings targets we have set for ourselves this year. , to which you and I subscribe, is to create what he refers to as a Minimum Viable Product and get it out
--------------------------------------------------------------------
Q:Can you comment on the International Monetary on what they have done and are going to do.
A: We there is an enormous opportunity to reach out to broker/dealer networks with existing retail clients, and have our company introduced to those clients by the Bfs they already know and trust. IM is working diligently in this regard and I'm optimistic about the future results of that work.
---------------------------------------------------------------------
Q: Can you comment on the Matrix role out success?
A: Last month, we shot an extensive series ion walk-out style videos for Matrix leadership, many of whom were gathered at a conf in Arizona several weeks ago. Those videos have now been edited and are being incorporated into the individual leadership apps for use and adoption by their teams. There may be a bigger opportunity here as a result of this initial work, which I am unable to comment further on at this time.
---------------------------------------------------------------------
Q: When are Q4 financials going to be released?
A: I don't know the exact date yet although I can assure you they will be filed timely. They will not contain any surprises as we didn't anticipate meaningful revenue in 2016.
--------------------------------------------------------------------
Q: With all the big names involved and connections they have one would think the share price would be higher.... Comment?
A: Big names and connections alone don't drive true value. Execution and performance does. You should look forward to that from us this year.
---------------------------------------------------------------------
Q: Could you provide an update on our relationship with Sapper Consulting? Do we expect revenues to be generated from this relationship in the first or second quarter of 2017?
A: Sapper has proven to be a fantastic partner for us. Yes we do expect revenue in both the First and more in the Second Q of this year.
---------------------------------------------------------------------
Q: Could you provide an update on our relationship with The Matrix Group? Did the launch happen as expected on November 7th?
A: See prior posted response
----------------------------------------------------------------------
Q: Are the previously communicated revenue projections for 2017-2019 still plausible? Can we expect significant revenues for Q1 2017?
A: We stand by them.
--------------------------------------------------------------------
Q: Does management expect any additional financing to be needed this year to cover research and development and operating expenses?
A: Yes and we're looking at a 506 c financing structure under the new SEC rules. We will advise everyone about it when formulated.
--------------------------------------------------------------------
Q: Can you elaborate on the technology, its capabilities and present/future compatibility with iPhone and other mobile devices?
A: So much to say here. Allow me to address this question in more detail at the end of this session as there upcoming releases are jaw dropping and I don't want to give it short treatment here.
--------------------------------------------------------------------
Q: Can you elaborate on the company’s revenue model?
A: 2 base products; each with its own revenue model. Our "Application and API" product is a subscription based licensing model for monthly recurring revs. Our "Embedded Link" product is also a licensing model but based on a fixed price for unlimited use during a defined period of time.
----------------------------------------------------------------------
Q: Has the Investor Relations firm International Monetary begun to put its plan in motion?
A: Yes - see prior post
------------------------------------------------------------------------
Q: Can you be a First-Mover with your next generation messaging product NOW - that is - are people willing to pay for what you can offer NOW?
A: Yes Ted. Exciting news coming on that soon. Wish I could say more.
------------------------------------------------------------------------
Q: My question is in regards to the two Board Of Advisors, Dan and Branden. Are these two active with the company and what is there role exactly?
A: They are 2 of the most intelligent people I know and have been enormously helpful and active both as advisors and sources of business opportunities.
----------------------------------------------------------------------
Q: Do you still feel confident of achieving $50 million in revenues for 2017? If not, what would be a CONSERVATIVE "lay down" revenue number?
A: Yes Confidence remains high.
----------------------------------------------------------------------
Q: Are there any efforts to bring in institutional investors to buy our stock. Although retail is important I believe institutional investors who see the value of the bNotifi technology will be able to propel us forward way beyond the current pps. While I understand the company took on many private placements. The effort to propel our stock will come from open market BUYING.
A: International Monetary has been instrumental in helping us prepare for and cultivate an institutional investor base. I expect to see those efforts come to fruition as and when we begin announcing revenues and earnings.
-----------------------------------------------------------------------
Q: Has the company noticed any issues with the speed of the bNotifi app. It seems the like the download speed is way too slow and choppy(at least on my wifi connection). Have others reported such issues?
A: We are testing and deploying new technology THIS WEEK to address those issues. Please let me know next week if you see the improvements.
----------------------------------------------------------------------
Q: Are there any efforts to bring in institutional investors to buy our stock. Although retail is important I believe institutional investors who see the value of the bNotifi technology will be able to propel us forward way beyond the current pps.
While I understand the company took on many private placements. The effort to propel our stock will come from open market BUYING.
A: International Monetary has been instrumental in helping us prepare for and cultivate an institutional investor base. I expect to see those efforts come to fruition as and when we begin announcing revenues and earnings.
----------------------------------------------------------------------
Q: Has the company noticed any issues with the speed of the bNotifi app. It seems the like the download speed is way too slow and choppy(at least on my wifi connection). Have others reported such issues?
A: We are testing and deploying new technology THIS WEEK to address those issues. Please let me know next week if you see the improvements.
-----------------------------------------------------------------------
Q: Will I as an individual be able to sign up for a monthly subscription and do my own "walk outs"?
A: This is one of those things that I cant comment on yet. But I am so excited to share with all of you what's coming. I appreciate your continued patience.
------------------------------------------------------------------------
Q: Which markets are currently at the top of your list of priorities? Which clients or groups are we targeting first and foremost?
A: for our application based product, which is an enterprise level platform, we're targeting large enterprise seeking a proprietary internal media rich communications platform that also includes interactive training capabilities.
For our embedded link product, which is our unique ability to share a link via online ads, social media, email, text, etc, whether it is a visible link or button, or an invisible link embedded in an image or video, that when clicked (or automatically), launches a media rich fully interactive video experience - our target customers are ad agencies, consumer brands, social media and entertainment celebs, online retailers, among others.
---------------------------------------------------------------------
Q: How can bNotifi Version 2.0 be improved? Are there any established timelines related to these improvements?
A: Super exciting announcements coming soon.
---------------------------------------------------------------------
Q: Has the Transfer Agent been told to not provide updates on the share structure? Can we give him permission to provide the numbers? Or can we update the OTC Markets website’s company profile on a monthly basis?
A: The TA has it's own policies concerning the provision of such information, despite our requests - repeated - that they provide our shareholders and other interested parties such information as and when requested. They claim to not have sufficient resources internally to provide that info for all of their customers. We will endeavor to update that info on the OTC Markets site on a more regular basis.
---------------------------------------------------------------------
Q: Does management expect to move to the OTCQX marketplace this year?
A: We are actively exploring with counsel, our advisors and others, future opportunities on other exchanges.
----------------------------------------------------------------------
Q: Are any of the other celebrities featured in demos (on the website) related to bBooth in any way?
A: I'm unclear what you mean by "related". We do have a number of celebrities that have a vested interest in our success.
----------------------------------------------------------------------
Q: How much time do Nick Cannon and Frank Thomas currently commit to the company? Do you see their level of involvement increasing in the next year?
A: I believe that given where the state of our technology and products are now, we very well may expect to see more "in front of the scenes" activity from them.
---------------------------------------------------------------------
Q: Is the company currently hiring? For what positions?
A: - Yes. Coders, sales, marketing, admin support.
---------------------------------------------------------------------
Q: Is the SING promotion over, and if so, was it all you intended it to be?
A: Our primary objective was to forge a relationship with NBCUniversal. I believe we succeeded in that regard.
----------------------------------------------------------------------
Q: It leads me to this question: Can you say anything re speed/momentum or rollout in the Entertainment sector? Do you envision an unleashing of enormous exposure all at once from NC's efforts, or more of a steady rollout over time? His national TV exposure seems to allow for a big splash, but I wouldn't know..
A: I'm unable to provide much more information at this time in this regard but I can tell you that it has and continues to be a privilege to work with Nick Cannon as he is so much more than the entertainer public persona many of you know him as and my expectations for his involvement with us remains as high as ever.
-----------------------------------------------------------------------
Q: Without patents, are you confident that your technology won't be duplicated by another entity? That is an area that gives me pause.
A: Our technology is based on code - which is protected by copyright. Patents, as you know, require a disclosure, available to the public at large, of our proprietary trade secret info. Accordingly, we have opted away from that disclosure for obvious reasons. We are exploring other means at ensuring our trade secrets and proprietary IP is protected, but given the fact that it is based on millions of lines of code, developed over many years, we feel our IP is secure.
----------------------------------------------------------------------
Q: Thanks. You mentioned that the recent sellers may have been profit takers. I don't quite understand that as most of the stock has been purchased above .08. Perhaps those that have private placements at .06 are the ones selling but surprises me if that's the case. Are there any other convertibles that might be selling(other than Oceanside)?
A: There are no convertibles held by outsiders. No insiders have sold any shares to my knowledge.
-----------------------------------------------------------------------
Q: Also what was the reason the pps fell from 3.00 back in October 2015 to .10?
A: It actually fell to 2 cents as I recall. I am unable to comment on the actions of one particular holder and his agenda back in October 2015. However, I can state that it was not based upon a failing or perceived failing on our part.
-----------------------------------------------------------------------
Q: How long is the process from when a company shows interest in the app until when an app can be created for them to use with their customers. Is that the reason for the seemingly delay in actual contracts?
A: Our latest version allows us to create:
a dedicated database,
a web-based landing page for distribution of the application to employees, followers, customers, etc. mobile apps for IOS and android
desktop apps for windows and mac
a web-based app
a Content Management system
and an Admin control panel
ALL FULLY BRANDED AND CUSTOMIZED ON A WHITE LABEL BASIS FOR A CUSTOMER AUTOMATICALLY IN LESS THAN 6 MINUTES. YES YOU READ THAT RIGHT - ALL OF THAT IN LESS THAN 6 MINUTES.
More to come on this later.
----------------------------------------------------------------------
Q: Can you compare or contrast our company with Keek, a Canadian based company with a video app, currently gaining a lot of attention(I think they have 70 mil users)?
A: I am actually under an NDA concerning KEEK and unable to provide much commentary concerning their app or alleged 70 Million users. No transaction between our companies is currently contemplated. However, I can state with certainty that WE ARE IN A LEAGUE OF OUR OWN!
----------------------------------------------------------------------
6. CEO Recent Responses to Shareholder Questions(FEB 2017)
1.Q.Can we get the independent report that bBooth received a great review on and the brokers/dealers have now received to talk to their clients?
Rory's answer:
A. Material non- public info at this point. We'd have to file an 8-K in order to release it and that would give the whole world access to it. It has a lot of our confidential thoughts and strategies about the market, our products, and how we're going to take over the market and other things and I would not want any would-be competitors having access to that info right now.
Response From Rory on "dilution"
2. Question from the board:
Q. I understand the need to expand, but given the huge revenue coming in very soon, all we need is 1-2 million of that 50 million projection (remember high margin rate of 72%), to cover the expenses. Why dilute shareholders if revenue is expected so soon, unless it really isn't that soon.
A. One of the biggest challenges a start-up CEO faces is knowing when to go from 'lean and mean' to 'expand the team'. Going to expansion mode too soon could result in burning through cash and finding 'make-work' for a now expanded team with too much unproductive time on their hands, distraction, and ultimately failure. Going too late can result in loss of momentum, loss of opportunities, inability to provide a sufficiently high level of service or attention to new clients, a burned-out, over-worked team wearing too many hats, and again, ultimately failure. More often than not, CEO's choose wrong; hence the high failure rate among start-ups. I don't intend to get it wrong. What I see right now is an incredibly motivated, talented, underpaid team, working 7 days a week, excited about the technology and the accelerating influx of new client opportunities. As I project out 8-10 weeks, I see the very real potential of my team becoming overwhelmed and unable to keep up with the demands of the growth we're beginning to experience. My responsibility is to ensure that we are properly positioned to exploit that growth. That includes bringing on and managing additional sales and marketing resources, coders, designers, admin, customer support, investor relations, additional legal and accounting resources, and the implementation of an acquisition strategy, among many other things. Yes, I expect revenue to begin to ramp in Q-2, but I think it would be imprudent if I didn't take the steps necessary to ensure that we are properly positioned from a staffing perspective to exploit the growth we now anticipate. Recruitment is not easy and it never happens as fast as you need it. Ensuring that we have the capital on hand to execute the foregoing is essential. As the largest shareholder, I am the one most affected by dilution from the issuance of additional shares. However, the number of shares I own doesn't change when more shares are issued, only the percentage changes. And I learned long ago that the only thing I should be focused on is how much each share I own is worth - not what percentage I own. I'd rather own 10% of the issued shares worth $10 a share, than 80% of the issued shares worth a nickel a share. Almost every financing initiative causes dilution, whether it's an equity raise or an acquisition funded with stock. The only relevant question is whether the result of that initiative was ACCRETIVE - and if so, then dilution - as a percentage of my overall ownership position - is not relevant. I believe the choices we're making now are in the best interests of all of our shareholders, with whose interests we are in complete alignment. I didn't write this to preach but only to provide insight into my decision making process.
Best,
Rory
7. Company Sales Pipeline
What major companies will be announced?
Companies that have used bBooth technology in demos:
Avon
Hallmark
Mary Kay
Stella & Dot
Juice Plus
Jeunesse
Life Vantage
Cabi
Coca Cola
Chase Bank
Lamborghini
Individuals that have used bBooth technology demos:
Kelly Knowland from Destiny's Child
Chris Brown
Manny Mall
Aliz Kruz
Andrea Hamilton
Dez Duron
Meagan Good
Stage 11
Shane Mosley
Pete Thomas
Bbooth markets and pipeline(courtesy to tedpeele):
For newcomers, here are the potential markets BBTH is in or exploring for adoption of their next generation messaging technology.
MLM. Multi Level Marketing can use the engaging technology to improve recruitment efforts and results. Clients: BeachBody(P90x), with over 450,000 distributors, was announced in April. TheMatrixGroup, without over 890,000 potential distributors, was announced in September. TheMatrixGroup agreement has a per distributor, per month fee of $5 a month. Obviously this can add up! Byron Nelson, their CEO, says of it: "THis technology is beyond anything anybody is even using in the industry right now.". One hidden value is the technology can track the viewing metrics - who watched the longest, or which parts were watched the most. BNotifi Demos suggest other potential partners including: Avon, Mary Kaye, Stella & Dot, Juice Plus, Jeunesse, Life Vantage, and Cabi.
Interactive TV Click on any part of a digital TV show and that part becomes interactive - information is provided - or internet-active - it connects you to a related webpage. Click on a coat that Rihanna is wearing and you can instantly buy it. No announcements have been made but our Global Ambassador Nick Cannon is the host of the next generation LifeStyles of the Rich and Famous, and many episodes have been already filmed. This show is now owned by - Amazon. Nick is in a BNotifi demo nearly 4 minutes long which is basically a commercial for the upcoming show as well as the interactivty for buying clickable products straight from Amazon. Huge potential, and clearly much more than just a 'cool idea' at this point.
CRM Customer Relations Management is a broader area that can apply to any company. Bbooth claims to be ahead of the competition with respect to interactivity: "we actually embed interactivity into the videos themselves in ways that we've not seen anyone do". Other than MLM no large customers have been announced yet, but the demo's do show some examples for Coca Cola, Chase Bank, and Lamborghini. The broadening out from MLM appears to be a recent effort. The market opportunity is enormous: Website Direct Online Sales External Page Advertising, Affiliate Marketing, and Ad Agencies are all potential ways the technology can be used for these companies. It's a simple concept: Websites incorporate more engaging and interactive Bnotifi ad technology to replace current modes of advertising. Any website page that has advertising, including blogs, is a potential user. And as they do now they can incorporate traditional cookies they have about the customer - location, buying preferences, etc. to help make the ad more effective and personal. The pricing model is not yet known, but Bbooth may be able to negotiate getting a percentage of all sales generated through their technology.
Entertainment - from upcoming artists who are trying to get discovered or increase their exposure to top level entertainers who want to provide their fans a more engaging and personal experience - as well as promote merchandise and ticket sales. Perhaps nobody in the world is better suited for this position than Nick Cannon. Nick is the Chairman of TeenNick which is owned by Viacom, and includes many Nickelodian produced programs . It is available to 72 million households. He is host of both America's Got Talent, and Caught on Tape, is host and creator of the very popular MTV show Wild 'N Out, and he is the Chief Creative Officer of RadioShack, as well as the owner of Ncredible Entertainment. He is in an ideal position to promote entertainment use of the Bbooth kiosk in RadioShacks for a tie-in to 'audition' type TV and internet-sponsored shows/contests. Plans for a brick & mortar presence throughout RadioShack stores have not been announced but it is clear from one of Nick's Notification Demo's that it is under serious consideration, and it may include Sprint as a partner. And, Nick Cannon is in a great position to help sign up top performers to adopt BNotifi technolgy to offer to their fans. Other than Nick Cannon himself, we have seen demos with Kelly Knowland, from Destiny's Child, Chris Brown, Manny Mall, Aliz Kruz, Andrea Hamilton, Dez Duron, Meagan Good, Stage 11, and the YouTube personality Miranda Sings.
Sports Baseball's Hall of Famer Frank Thomas will spearhead sports business initiatives for BNotifi from "communications and marketing, to fan engagement ''. We haven't yet seen results from this arrangement but we have seen some demos from Shane Mosely (6 time boxing Champion), and Pete Thomas (golf). Sports merchandise sales have exploded in recent years. Very big potential market for [b[color=orange]]sport organizations, teams, and the atheletes themselves[/color].
Education - recently Bbooth has added Project: Teach to their website, which very titillatingly include pictures of top celebrities - Taylor Swift, Kanye West, Ariana Grande, Lebron James, and Capton America as being potential teachers of subjects to our nations kids, via BNotifi. Is Bbooth working with any of them? We don't know. It's too early to know what the status of this project is, but it may be noteworthy to point out that one of Nick Cannon's objectives with RadioShack is help further the company's committment to STEM (science, technology, engineering, and math).
So in summary - two big clients and 2 big-time names to promote the company have been announced, but there are a lot of potential clients and several major initiatives that appear to be in various stages in the pipeline.
8. Recent Radio Interviews and Articles:
a. Uptick Interview - https://audioboom.com/posts/5590087-bbooth-ceo-rory-cutaia-calling-their-new-software-a-game-changer-for-marketing-and-sales
b. http://smallcapexclusive.com/wait-bounce-bbooth-inc-otcmktsbbth-shares/
c. http://us.blastingnews.com/business/2016/12/crm-spending-projected-to-hit-40-billion-by-2019-three-potential-takeover-targets-001292357.html
d. http://emerginggrowth.com/bbooth-inc-otcqb-bbth-growth-innovation-next-generation-assertive-advertising-technology/
Here is the Article:
bBooth, Inc. (OTCQB: BBTH) Growth Through Innovation – Next Generation Assertive Advertising Technology
September 20, 2016
The digital advertising industry is forecast to see substantial growth over the next several years, thanks to continued growth in mobile computing and social media usage. According to Statista.com, the entire U.S. digital advertising market is forecast to see total revenue of $80.18 billion in 2016. By 2021, Statista analysts predict the U.S. digital advertising market will be pulling in $116.1 billion in total revenue.
The analysts still see search advertising making-up the bulk of digital advertising revenues from 2016 through 2021. However, search advertising represents the least amount of revenue growth during that time period. The highest revenue growth over this period can be found in video and social media advertising methods.
Furthermore, the Statista report on the U.S. digital advertising industry forecasts that digital advertising revenue from mobile platforms will top advertising revenues from desktop/laptop platforms for the first time ever in 2017. By 2021, Statista forecasts digital ad revenue from mobile will account for $71.46 billion, compared to desktop/laptop ad revenue of $44.62 billion.
One company that stands to not only benefit from this industry growth, but also from taking a niche entertainment approach, is bBooth, Inc. (OTCQB: BBTH).
Overview: bBooth, Inc. (OTCQB: BBTH)
Hollywood, California-based bBooth, Inc. (OTCQB: BBTH) is an entertainment technology company. Through the company’s bNotifi technology, bBooth, Inc. (OTCQB: BBTH) is the first company able to deliver direct “push-to-screen,” interactive video messaging and advertising content to mobile and desktop screens world-wide. This technology is great for consumer brands looking for more effective ways to engage their customers, or for music artists seeking to interact with their fans and promote their latest tracks or upcoming concerts.
Due to the interactive nature of the technology, brands, artists, and sales pros can now push ecommerce opportunities directly to their consumers’ screens assertively – instead of waiting passively for consumers to visit a website or click on a social media ad. Aside from consumer brands and music artists, celebrities, corporations, governments, schools, health care providers, and even Presidential Candidates, could find bNotifi to be the most effective messaging, brand activation, lead generation, and consumer engagement tool available today.
bBooth, Inc. (OTCQB: BBTH) is effectively creating a niche “push” advertising company that can increase user engagement for consumer branding and activation initiatives. The bNotifi platform also serves as an effective sales lead generation tool for clients that utilize the technology. Unlike most app companies that need to wait for users to download their app, the company is deploying a brilliant marketing strategy. The company offers bNotifi as a white-labeled product, which is compatible with all mobile devices and desktop computers. The technology is easily integrated into the applications and platforms of clients that already have a large user/consumer or fan base. In other words, experiencing the bNotifi service is simple: the next time you download an update for some of your favorite apps and programs, bNotifi may be embedded in it. And with its licensing and per user monthly subscription-based pricing models, bBooth, Inc. (OTCQB: BBTH) is well positioned for impressive revenue growth.
“Experiencing” bNotifi technology is really the operative word. Imagine browsing for sunglasses on Amazon (not yet a client) and then seeing Nick Cannon come walking-out onto your screen, in a 3D-like image, and telling you about the hottest styles, trying them on and modeling them for you (all without interrupting your browsing). Nick then tells you to click on the glasses he’s wearing – and bam – you just purchased them. In fact, how about if Nick Cannon, or any other artist or celebrity walked-out onto your screen, without your browser being open. Then the celebrity opens your browser to take you to a website for the latest news or information you opted-in to bNotified about. THAT is what’s so exciting about this technology. That’s assertive technology.
And by the way, Nick Cannon is actually part of the management team: Chief Strategy Officer and Global Brand Ambassador and a major shareholder of bBooth, Inc. (OTCQB: BBTH).
“bBooth, Inc. (OTCQB:BBTH)’s groundbreaking bNotifi push-to-screen technology literally brings a person (celebrity, music artist, brand spokesperson, etc.) or a product to life, directly on the screens of fans’ computers, tablets and mobile devices around the globe. bBooth’s unprecedented, interactive technology is the new platform for content creation and distribution, artist promotion, fan engagement and brand activation. With an increasing list of clientele including major consumer brands, corporations, music artists and celebrities, bBooth is positioned to become Hollywood’s thriving, elite entertainment technology company.”
Aside from its bNotifi video advertising platform, bBooth, Inc. (OTCQB: BBTH) also offers its bBooth kiosks. The bBooth kiosk is a unique form of “experiential entertainment” for truly interactive, in-your-face brand activations. The kiosks are shaped like a giant smartphone and have built-in cameras and mics. This allows users to record themselves singing karaoke or interacting with a brand right in a store or at the mall. Then with a tap on its huge touchscreen display, users can share their videos (and stills or GIFs) across their favorite social media, with an advertiser’s branding embedded. The kiosks are so cool and engaging that AMERICAN IDOL deployed bBooth’s kiosks in shopping malls to handle the auditions for the show’s farewell season. You’ll see them on other TV shows this fall.
Through its bNotifi technology and its bBooth kiosks, bBooth, Inc. (OTCQB: BBTH) is positioned for strong growth over the coming years. Management is forecasting full-year 2017 gross revenues of $49.69 million, full-year 2018 gross revenues of $143.62 million, and full-year 2019 gross revenues of $282.75 million.
BBTH Star Power: Nick Cannon and Frank Thomas
bBooth, Inc. (OTCQB: BBTH) is not only well-positioned within the high-growth market of digital advertising, but the company has added an important entertainment factor that will help the company break-out from the rest of the pack. The platform is impressive and its ability to deliver higher levels of user-engagement makes it a must-have for businesses that are interested in advertising services that break through the noise.
In addition to producer, writer, director, actor, entrepreneur, and shareholder Nick Cannon, the company’s Chief Strategy Officer and Global Brand Ambassador, bBooth, Inc. (OTCQB: BBTH) has also attracted Major League Baseball Hall of Famer, Frank Thomas, who serves on the company’s advisory board.
The star power that Nick Cannon and Frank Thomas bring to bBooth, Inc. (OTCQB: BBTH) is enormous. bBooth, Inc. (OTCQB: BBTH)’s technology is already impressive, innovative and state-of-the-art, but with two big celebrities on-board, it only adds to the potential. The connections to the entertainment, music, and sports industries that Nick Cannon and Frank Thomas bring, not only opens the door to greater brand awareness and recognition for bBooth, Inc. (OTCQB: BBTH), but also to greater revenue opportunities.
For instance, imagine Peyton Manning walking-out on your screen with a “chicken parm” and advertising Nationwide Insurance services – and then walking-you through filling-out the application right there on your screen! Another example could be Taylor Swift coming out onto your screen thanking you for being a fan and promoting her upcoming concerts, just after you listened to one of her songs on a streaming music service. Maybe even Adam Sandler walking-out onto your computer screen while browsing movies on Netflix, Inc. (NASDAQ: NFLX) and having him promote his next Netflix Original. The possibilities and examples for how bNotifi can be used effectively to engage – not just reach – fans, followers, and target audiences, are endless.
“Imagine being able to communicate your message directly to the screens of your customers, distributors, team members, fans, and followers – in a media-rich interactive video format, where the message is delivered by someone who appears to walk right out onto the desktop and mobile screens of your recipients – all without your recipients having to open a web browser or other mobile or desktop program,” – Nick Cannon, bBooth, Inc. (OTCQB: BBTH)’s Chief Strategy Officer.
This… is bNotifi!
BBTH: Industry and Financial Analysis
Now we will take a look at bBooth, Inc. (OTCQB: BBTH)’s financial and industry analysis. This new entertainment technology company already has a market cap of more than $12 million, as of September 19, 2016. Furthermore, bBooth, Inc. (OTCQB: BBTH) has a share structure consisting of 200 million authorized shares, 78.7 million shares issued and outstanding, and a float consisting of only 17.63 million shares, as of July 2016.
bBooth, Inc. (OTCQB: BBTH) also boasts margin efficiency, with projected EBITDA margins near 72%, and no toxic debt on its balance sheet. With its bNotifi product launch just underway, and a full sales-pipeline of high-margin recurring revenue opportunities, the company is well-positioned for a strong 2017, with management forecasting full-year gross revenues of nearly $49.69 million.
While there are no direct competitors to bBooth, Inc. (OTCQB: BBTH) able to deliver bNotifi’s level of “engaging, direct-to-user, interactive experience,” there are other companies that engage in web advertising and marketing. Constant Contact is a major email marketing company that was founded in 1998 and was a big player in internet marketing and advertising. In November 2015, Endurance International Group Holdings Inc. (NASDAQ: EIGI) purchased Constant Contact for $1.1 billion. Email marketing is an older technology that certainly is effective, but bBooth, Inc. (OTCQB: BBTH)’s software-as-a-service platform is the next generation of internet advertising, marketing, and brand awareness. Here are five companies that are engaged in web advertising, software-as-a-service, or music streaming, all of whom could benefit from bBooth, Inc. (OTCQB: BBTH)’s technology:
Endurance International Group Holdings, Inc. (NASDAQ: EIGI) picture-bbth-07engages in small and medium-size business solutions, ranging from search engine marketing and email marketing, to cloud solutions and productivity tools. As previously mentioned, Endurance International Group Holdings, Inc. (NASDAQ: EIGI) purchased Constant Contact in 2015 for $1.1 billion. As of September 2016, Endurance International Group Holdings, Inc. (NASDAQ: EIGI) has a market cap value of $1.16 billion, 133.57 million shares outstanding, and a float of 80.83 million shares. During the second quarter of 2016, the company reported total revenue of $290.71 million, but a net loss of $28.04 million.
Omnicom Group Inc. (NYSE: OMC) is a holding company that provides advertising services, marketing and enterprise communications solutions. The company operates four main businesses: advertising, customer relationship management (CRM), specialty communications, and public relations. Omnicom Group Inc. (NYSE: OMC) has a market cap of just over $20 billion, 236.54 million shares outstanding, and a float consisting of 235.2 million shares, as of September 2016. During the second quarter 2016, Omnicom Group Inc. (NYSE: OMC) reported total revenue of $3.88 billion and net income of $326.1 million.
Salesforce.com, Inc. (NYSE: CRM) is engaged in enterprise cloud computing services and provides an extensive cloud software product line that helps businesses manage customer relationships, sales automation, customer service, support, analytics, application development, Internet of Things (IoT) integration, enterprise services, and more. The software-as-a-service company has a market cap value of $50.13 billion, shares outstanding of 677.5 million, and a float consisting of 646.44 million shares. During Salesforce.com, Inc. (NYSE: CRM)’s fiscal second quarter ending on July 31st, the cloud company reported total revenue of $2.04 billion and net income of $229.62 million.
Alphabet Inc. (NASDAQ: GOOGL) is a holding company that houses Google Inc. and its vast network of subsidiaries. Google’s rise to fame and original roots are firmly in internet search and advertising. Alphabet Inc. (NASDAQ: GOOGL) has since expanded vastly into other areas such as virtual reality, venture capital, Nest, Android, etc. Search and internet advertising still remain a vital part of Alphabet Inc. (NASDAQ: GOOGL)’s overall earnings, but its portfolio of advertising solutions has since expanded to YouTube, Android, and Google Play. As of September 2016, Alphabet Inc. (NASDAQ: GOOGL) has a market cap value of $550.7 billion, 294.84 million shares outstanding, and a float consisting of 294.05 million shares. During the second quarter 2016, Alphabet Inc. (NASDAQ: GOOGL) reported total revenue of $21.5 billion and net income of $4.9 billion.
Apple Inc. (NASDAQ: AAPL) engages in the design, manufacture, distribution, programming, and marketing of personal computers, media devices, software, cloud services, music streaming and downloading, etc. Apple Inc. (NASDAQ: AAPL)’s Apple Music streaming platform is finally beginning to see popularity increase, after a very slow start. However, Spotify continues to be the leader of the music streaming industry. Apple Inc. (NASDAQ: AAPL), among others on this list, would be a perfect candidate to utilize bBooth, Inc. (OTCQB: BBTH)’s advertising and direct-to-user solutions. Imagine after listening to a Taylor Swift song on Apple Music, Taylor walks-out onto your device’s screen and thanks you for listening to her music. In addition, Taylor could say “Click here to purchase tickets for my upcoming concert in your hometown,” or “Click here to purchase, or for information about my new line of make-up,” providing a level of fan engagement and merchandising capabilities no other streaming service could offer. This direct-to-user approach allows for more engaging and effective marketing to fans, and substantially greater revenue opportunities not only for Apple, but for the artists as well.
As of September 2016, Apple Inc. (NASDAQ: AAPL) has a market cap value of $622.7 billion, 5.4 billion shares outstanding, and a float consisting of 5.37 billion shares. During Apple Inc. (NASDAQ: AAPL)’s fiscal second quarter, ending on June 25th, the technology company reported total revenue of $42.36 billion and net income of $7.8 billion.
In our view, bBooth, Inc. (OTCQB: BBTH) is the next generation of direct-to-consumer marketing and advertising. No other company has technology that comes close to bBooth, Inc. (OTCQB: BBTH)’s proprietary bNotifi technology, which combines entertainment and powerful branding, merchandising, and lead generation capabilities. With Nick Cannon as bBooth, Inc. (OTCQB: BBTH)’s Chief Strategy Officer, and Baseball Hall of Famer, Frank Thomas on the company’s Advisory Board, this entertainment technology company carries heavy celebrity firepower that will help it expand further into the entertainment and sports verticals. This all translates to strong earnings growth forecasts. Management is forecasting full-year 2017 gross revenue of $49.7 million, full-year 2018 gross revenue of $143.62 million, and full-year 2019 gross revenue of $282.8 million.
The bottom line is that bBooth, Inc. (OTCQB: BBTH) is a unique, niche marketing and advertising company with a disruptive just-launched next-generation technology that may indeed be the most effective messaging, brand activation, consumer engagement, and lead generation tool for years to come. www.bbooth.com
9. SOME KEY FACTS:
1. WEBSITE- www.bbooth.com
2. MUST SEE VIDEO OF CONFERENCE CALL
https://www.youtube.com/watch?v=SM8e0TGrQlg
3. CEO Rory sold his last startup/turnaround, Telx Group, Inc. for over $200 Million and recently re-sold for $1.9 Billion (Google it)
4. NICK CANNON GLOBAL BRAND AMBASSADOR
5. CEO REVENUE PROJECTIONS:
2017: 49 MILLION
2018: 143 MILLION
2019:282 MILLION
Content:
1. CEO EXPLAINS bBOOTH TECHNOLOGY IN DETAIL
2. Updated Share Structure
3. Shareholder Advisory Counsel Summary from HeadsorTails
4. SHAC Notes from Bad_Dog
5. CEO, Rory Cutaia, answers questions on InvestorsHub with shareholders. Thursday, January 12, 2017
6. CEO Recent Responses to Shareholder Questions(FEB 2017)
7. COMPANY SALES PIPELINE
8. Recent Radio Interviews and Articles
9. SOME KEY FACTS
1. CEO EXPLAINS bBOOTH TECHNOLOGY IN DETAIL
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=128319038
2. UPDATED SHARE STRUCTURE JAN 23 2017
------------------------
JAN 23 2017
Authorized
200,000,000
Outstanding
93,368,231
Float
21,393,042
------------------------
DEC 19 2016
Authorized
200,000,000
Outstanding
93,028,231
Float
21,243,078
3. SHAC Summary From HeadsOrTails
Hey there bBooth Shareholders! I wanted to write a summary of the first Shareholder Advisory Council call last night. First and foremost I need to start by stating I have been investing in the OTC, NASDAQ, and NYSE for 20 years now and this will be by far my greatest and most exciting investment I have made by far. Investing for 20 years does not make me an expert by any means and I certainly don’t claim to be an expert. I invest with my “gut” feeling .. that’s right my “gut”. I normally profit on 70% of my picks over the years, however … I am not a day trader. I like to purchase shares in companies that have a niche, good solid employees, and that are transparent. Not being an idiot by stating this but the last two out of three picks were a 27X investment (over $350k in profits) than a real loser pick, and then one company that I followed and broke wide open that ran 100X in 6 weeks ICNB (you can see my posts back on November 17th if you don’t believe me). I share this with you because I want to be transparent also. I bought shares of bBooth back in November and have continued to accumulate since then. I own only shares of bBooth and no other company. I am all in !! This company is going to return some aggressive returns and six digit profits is certainly the long term goal. With this said there are never any guarantees in the stock market and you should do your own due diligence on bBooth. Lose what you can afford to lose.
Our call lasted an hour and 20 minutes and Rory asked both myself and Bad_Dog our thoughts, comments, and questions. I will cover my portion and Bad-Dog and post his viewpoint. I stated I thought the company had these characteristics going for them:
• bBooth has an exciting new technology that can that change the way companies communicate
• bBooth has a talented team with plenty of experience to be successful
• Company communication has definitely increased over the past months
• CEO has had past success with other startups
• Excited about how officers rely on “pay for performance” meaning future options can be extremely valuable
I also stated the following as concerns that I had:
• bBooth has no exposure and is struggling to get attention
• The outstanding and float are slowly increasing
• $50 million revenue seems a stretch at this point
• Not sure who is selling 50k lots @ .12 and why known “dilutive” Market Maker VNDM is on the ask and shows up every other day
• Need to be extremely careful on paid promotions
• Don’t be obsessed with IHUB investors. These investors are just a couple dozen bBooth investors
• Where is Nick Cannon ?
• Website needs to be overhauled and I believe this is being completed
Let’s begin.
- Rory stated they are lacking exposure but working on this with the IR group they hired in 2016. Not to be confused with hiring an IR group that puts out fluff news releases and looking at short term wins, this IR group has been building, working on, and about to deliver a plan that will create traction with new investors, existing investors, and attracting brokerage houses. Rory felt excited about the IR group and stated their plan will deliver.
- The officers own a lot of shares (almost 50% of the outstanding) and have not sold a share. They are not consumed with the current price because they are looking down the road what this startup can be in the future.
- Rory confirmed his $50 million revenue goal for 2017 again last night. His confidence that the deals will start converting into done deals which will equate to great revenues. Monthly subscriptions signing with companies that have hundreds of thousands of employees – customers adds up fast! Rory also stated IF he doesn’t feel confident of the $50 million revenue number he will personally revise this to shareholders so not to mislead.
- Rory really didn’t have much to say about the Market maker VNDM. Investors can buy and sell all day but he hopes investors accumulate and stick around for a while because they will share in this great story. If someone chooses to sell that is their decision and it is what it is.
- The radio interview they just did with Uptick Newswire they did not go in paying a fee. The company offered to do the interview for free and after it was completed Rory felt the interview was a good one and the fee was very inexpensive so he purchased thinking why not a little more exposure for the price. This interview was not intended to be a paid promotion.
- Nick Cannon is and will be instrumental to bBooth when more material events start happening. Right now both Nick Cannon and Frank Thomas are just waiting to be more involved with the technology but they are involved and excited.
- The website will be changing actually in the next few days! Little by little bBooth will be changing the website to educate visitors on bNotifi and demos explaining it better. Rory was excited about the website.
Just other thoughts and comments. Rory is excited. The entire company is working hard … 7 days a week, 15-20 hours a day. They want this startup to become bigger than life itself. Rory loves the transparency and wants to hear from shareholders. Awareness is the single most important thing on the company’s mind at this time. They have plans and are working on these plans. The financing should be a positive event and not negative. The company received dozens of requests to become involved in the private placement. The NASDAQ, this is something the company is in the process of and looking to obtain in the future. Rory explained about getting a national network of broker/dealers involved in marketing the stock as the biggest part of their investors relations campaign. He said that in order to do so, the B/D’s required bBooth to go through a deep and thorough due diligence process conducted by an independent third party. Rory said it was the most in-depth thorough due diligence he had ever been through. It began last fall and wasn’t completed until 8 weeks ago. They went through the management team, the projections, the industry, and the technology. He said that the independent due diligence team compiled a lengthy detailed written report that Rory said gave bBooth a glowing review as a great investment opportunity. The B/Ds needed this report in order to protect themselves from any problems with FINRA. Rory explained that the new FINRA regs are the reason most B/Ds don’t want to handle OTC stocks. This report gives the B/Ds confidence that a third party did thorough due diligence and they could recommend bBooth without concern from FINRA that they are recommending a stock that they did not investigate. This is big for bBooth because this paperwork / company report can be sent to other brokerage houses and serve almost like a “stamp of approval” demonstrating that this company clean. Sapper is doing an outstanding job for bBooth and they are doing exactly what they partnered with Sapper to do. Sapper is bringing bBooth a larger pipeline. Lastly, Matrix is still a real deal. Matrix is actually a large distributor of ACN. After the deal with Matrix was done and they began the launch, several senior distributors decided they wanted to get ACN to approve bBooth’s technology before implementing it. Rory sounded frustrated that Matrix had not done that first or at least advised bBooth in advance that many of the large distributors would prefer to proceed that way. The good news is bBooth showed the technology to ACN and they were blown away and were intrigued by it. bBooth awaits a ACN answer. If ACN approves the use of the technology not only will Matrix be able to use it for their 100,000’s of customers and employees but now ACN would expand this client base. This alone could be a huge portion of the $50 million revenue number but not to be misleading ACN needs to approve and follow through. Also, Rory said that because they have since signed other companies, if Matrix/ACN doesn’t happen, it won’t affect their revenue projections.
I hope this summary helps and clear most things up.
4. SHAC Notes from Bad_Dog
from: Wed Feb 15, 2017
Recent financing:
- Funds are being utilized to hire much needed sales, marketing, coders and support staff
- The shares will be restricted for 6 months, not a year as some have thought
- Shares will be at a small discount and will include a warrant to purchase shares at or above $0.15
- Majority of bBooth staff preferred shares over salary
General Business:
- For “A” type clients, the biggest issue is the time involved in satisfying the clients needs. ( presenting, getting to know their needs and wants, modifying the program, etc. )
- Example: ORU took around 7 months to create / integrate into their system
- For “B” and “C” type clients, they could have their entire platform up and running within 10 minutes. They would have their own Apple App ( typically a long vetting process, but bBooth has already done this for everyone and they are approved though Apple already available to them along with Mac/Pc/Android platforms. You can shoot your own walkouts or import from different video depending on the platform you are using. The Cost could be somewhere around $10 a month depending on features selected
- Example of potential “B” and “C” clients: celebrities, artists, you, me, business owners, Video DIY folks that love to share
- Sapper Consulting, more announcements coming, they are doing a great job of doing their job. Well that’s good, but no more info on them. Sorry.
- Matrix Group: Ambitious group, waiting on approval through ACN
- Uptick, bBooth did NOT pay for the interview, paid to distribute the interview after it took place. BIG difference. LOL, not really. Kind of seems to me that even if you don’t pay for the interview, you still pay for the interview. Darn catch 22’s. Pay or not pay, makes no difference to me. If it’s good press, run it.
- Nick Cannon is great with making the right connections at the right time for the company.
Money Money Money:
- Revenue, 1st Q should be nominal, 2nd and 3rd Q should be where we start seeing fruits of labor, and by fruits, I’m guessing like watermelons at a growing contest. They’d have to be given the next bullet.
- The Forecasted $50 Million was an estimate that was vetted by an in depth 3rd party type of investigation / DD that was performed on bBooth to provide Broker/Dealers with DD as part of their IR campaign. bBooth came up with the $50 Mill by cutting their original estimate in half twice.
- FYI – the estimate still stands firm even if the Matrix group falls through or doesn’t happen this year.
- The Sells taking place in the market:
- Potential explanation given, shares could be coming out from the previous private placements or just shareholders flipping.
- No clue on the market maker
- Why be a publicly traded company and why start on the OTC? They didn’t start out with bNotify. They started in the audition booth business and used the publicly traded stock to acquire other businesses. ( a.k.a. they used the STOCK as CURRENCY ). In the process, they acquired the tech for bNotify which is a game changer. They could not have done that if they stayed as a private company.
Website:
- Updates are in progress
- The site last time I checked was still a bit janky ( 02/17/2017 ), maybe a lot a bit, yes a lot a bit.
- upcoming.... More in-depth / tutorial type information on the products along with examples and potentially test products you can actually try.
5. CEO, Rory Cutaia, answers questions on InvestorsHub with shareholders.
Thursday, January 12, 2017
--------------------------------------------------------------------
Q: Was the bBooth's estimated revenue guidance for 2017 on an earned basis?
A: It is based on an accrual basis in accordance with GAAP principles.
--------------------------------------------------------------------
Q: Can we expect news on a semi regular basis, i.e. once a month, quarter etc?
A: As many of you know, I don’t subscribe to the philosophy adopted by many OTC companies of putting out news to announce what they had for lunch. Now of course, I’m being facetious, but I believe if a company wants to be taken seriously, and truly does have something of value, press releases should be used to announce real and material news.
That being said, I do believe that we can do a much better job of communicating with our investors and the investment community at large and I commit to do so now in 2017. This open forum is one such way I intend to communicate and I will do this every month or more often as necessary. I will also explore other out of the box initiatives, utilizing our own technology to communicate more often.
-------------------------------------------------------------------
Q: I noticed a few articles indicating bBooth could be a "target" takeover candidate in this category. Just curious how the company could/would be valued pre-revenue?
A: We all know what the traditional valuation methodologies are for valuing a business; i.e., discounted cash-flow analysis based upon projected future earnings, comparable sales, or a combination thereof. I don’t believe those methodologies will apply to bBooth because those methods are typically employed by the investment community analyzing an investment, or an acquisition by a strictly financial buyer; i.e., a private equity firm, looking to leverage our predictable future cash flows. I believe our highest and best value will be paid by a strategic buyer who will value the company NOT based on what our own cash flow is expected to be in the future, but rather on how they will incorporate and deploy our technology into their own platforms and the corresponding additional value they will create thereby. Given the nature of our technology and the litany of potential large scale buyers out there that could benefit from our technology, and the prices paid by these potential buyers in recent transactions, I’m extremely excited to be sitting where we are right now. That being said, no one should interpret my response to mean that we are actively pursuing such a sale.
-------------------------------------------------------------------
Q: Hey Rory, my question for you is about the recent volume we have been seeing. I do not believe any of us long term holders are selling shares, let alone 100,000 daily. Is the company currently diluting? Usually days of high volume raise a stock price but it seems all of the high volume is coming in at or below the bid. Any info on this would be helpful!
A: Obviously, I don’t really know with certainty who is selling or why, but what I believe we are seeing is NOT people who are selling because they perceive some risk of loss ahead or some downturn in the prospects of the company. I am unaware of anything that could give anyone that impression. What I believe we are seeing is profit taking. And as a big believer in profits, I’m fine with that. Fortunately for us, not everyone can see the forest through the trees. Everyone is not going to see the value creation potential that we do – and again – that’s a good thing for therein lies the opportunity for those that do. Over time, as more information becomes available, it becomes easier for people to see the potential and then we’ll see fewer and fewer sellers. Those of you who see it earlier are the lucky ones.
------------------------------------------------------------------
Q: Having First Mover status is far more valuable than any additional/cool features that are being added. Those features take time and resources to develop - time that your larger competitors can take advantage of by 'catching up' to your first mover status. It doesn't matter if your tech is 'crude' compared to where it may be down the road. What matters far more is capturing your market - even if it is just one silo - before others do.
You aren't a First Mover until you First Move: One client leads to another - success brings success, and you potentially learn so much more from actual clients than from think tank in- house creativity, about how to enhance your first mover status and stay ahead of the pack. The success from First Mover status can become your greatest resource.
A: What you’ve done an excellent job of outlining here are the principles set forth in ERIC RIES superb business book – THE LEAN STARTUP. One of Eric’s premises into the market into the hands of users as quickly as possible. This drives another of his main principles which is the Build-Measure-Learn Loop. By adopting this principle, which we have, management is able to measure the feedback from real users of the product (as opposed to management’s own preconceptions) when making decisions about which changes, modifications, new features, etc. should be added or subtracted, thereby cutting down the time it takes to get a product into the market that better meets the needs of its intended users. This is precisely what we’ve done over the past year and this perhaps answers questions many of you have had about why we have yet to announce meaningful revenues or earnings. Because we followed what I believe are proven sound principles of product development, I believe we are now much better positioned to actually realize the revenue and earnings targets we have set for ourselves this year. , to which you and I subscribe, is to create what he refers to as a Minimum Viable Product and get it out
--------------------------------------------------------------------
Q:Can you comment on the International Monetary on what they have done and are going to do.
A: We there is an enormous opportunity to reach out to broker/dealer networks with existing retail clients, and have our company introduced to those clients by the Bfs they already know and trust. IM is working diligently in this regard and I'm optimistic about the future results of that work.
---------------------------------------------------------------------
Q: Can you comment on the Matrix role out success?
A: Last month, we shot an extensive series ion walk-out style videos for Matrix leadership, many of whom were gathered at a conf in Arizona several weeks ago. Those videos have now been edited and are being incorporated into the individual leadership apps for use and adoption by their teams. There may be a bigger opportunity here as a result of this initial work, which I am unable to comment further on at this time.
---------------------------------------------------------------------
Q: When are Q4 financials going to be released?
A: I don't know the exact date yet although I can assure you they will be filed timely. They will not contain any surprises as we didn't anticipate meaningful revenue in 2016.
--------------------------------------------------------------------
Q: With all the big names involved and connections they have one would think the share price would be higher.... Comment?
A: Big names and connections alone don't drive true value. Execution and performance does. You should look forward to that from us this year.
---------------------------------------------------------------------
Q: Could you provide an update on our relationship with Sapper Consulting? Do we expect revenues to be generated from this relationship in the first or second quarter of 2017?
A: Sapper has proven to be a fantastic partner for us. Yes we do expect revenue in both the First and more in the Second Q of this year.
---------------------------------------------------------------------
Q: Could you provide an update on our relationship with The Matrix Group? Did the launch happen as expected on November 7th?
A: See prior posted response
----------------------------------------------------------------------
Q: Are the previously communicated revenue projections for 2017-2019 still plausible? Can we expect significant revenues for Q1 2017?
A: We stand by them.
--------------------------------------------------------------------
Q: Does management expect any additional financing to be needed this year to cover research and development and operating expenses?
A: Yes and we're looking at a 506 c financing structure under the new SEC rules. We will advise everyone about it when formulated.
--------------------------------------------------------------------
Q: Can you elaborate on the technology, its capabilities and present/future compatibility with iPhone and other mobile devices?
A: So much to say here. Allow me to address this question in more detail at the end of this session as there upcoming releases are jaw dropping and I don't want to give it short treatment here.
--------------------------------------------------------------------
Q: Can you elaborate on the company’s revenue model?
A: 2 base products; each with its own revenue model. Our "Application and API" product is a subscription based licensing model for monthly recurring revs. Our "Embedded Link" product is also a licensing model but based on a fixed price for unlimited use during a defined period of time.
----------------------------------------------------------------------
Q: Has the Investor Relations firm International Monetary begun to put its plan in motion?
A: Yes - see prior post
------------------------------------------------------------------------
Q: Can you be a First-Mover with your next generation messaging product NOW - that is - are people willing to pay for what you can offer NOW?
A: Yes Ted. Exciting news coming on that soon. Wish I could say more.
------------------------------------------------------------------------
Q: My question is in regards to the two Board Of Advisors, Dan and Branden. Are these two active with the company and what is there role exactly?
A: They are 2 of the most intelligent people I know and have been enormously helpful and active both as advisors and sources of business opportunities.
----------------------------------------------------------------------
Q: Do you still feel confident of achieving $50 million in revenues for 2017? If not, what would be a CONSERVATIVE "lay down" revenue number?
A: Yes Confidence remains high.
----------------------------------------------------------------------
Q: Are there any efforts to bring in institutional investors to buy our stock. Although retail is important I believe institutional investors who see the value of the bNotifi technology will be able to propel us forward way beyond the current pps. While I understand the company took on many private placements. The effort to propel our stock will come from open market BUYING.
A: International Monetary has been instrumental in helping us prepare for and cultivate an institutional investor base. I expect to see those efforts come to fruition as and when we begin announcing revenues and earnings.
-----------------------------------------------------------------------
Q: Has the company noticed any issues with the speed of the bNotifi app. It seems the like the download speed is way too slow and choppy(at least on my wifi connection). Have others reported such issues?
A: We are testing and deploying new technology THIS WEEK to address those issues. Please let me know next week if you see the improvements.
----------------------------------------------------------------------
Q: Are there any efforts to bring in institutional investors to buy our stock. Although retail is important I believe institutional investors who see the value of the bNotifi technology will be able to propel us forward way beyond the current pps.
While I understand the company took on many private placements. The effort to propel our stock will come from open market BUYING.
A: International Monetary has been instrumental in helping us prepare for and cultivate an institutional investor base. I expect to see those efforts come to fruition as and when we begin announcing revenues and earnings.
----------------------------------------------------------------------
Q: Has the company noticed any issues with the speed of the bNotifi app. It seems the like the download speed is way too slow and choppy(at least on my wifi connection). Have others reported such issues?
A: We are testing and deploying new technology THIS WEEK to address those issues. Please let me know next week if you see the improvements.
-----------------------------------------------------------------------
Q: Will I as an individual be able to sign up for a monthly subscription and do my own "walk outs"?
A: This is one of those things that I cant comment on yet. But I am so excited to share with all of you what's coming. I appreciate your continued patience.
------------------------------------------------------------------------
Q: Which markets are currently at the top of your list of priorities? Which clients or groups are we targeting first and foremost?
A: for our application based product, which is an enterprise level platform, we're targeting large enterprise seeking a proprietary internal media rich communications platform that also includes interactive training capabilities.
For our embedded link product, which is our unique ability to share a link via online ads, social media, email, text, etc, whether it is a visible link or button, or an invisible link embedded in an image or video, that when clicked (or automatically), launches a media rich fully interactive video experience - our target customers are ad agencies, consumer brands, social media and entertainment celebs, online retailers, among others.
---------------------------------------------------------------------
Q: How can bNotifi Version 2.0 be improved? Are there any established timelines related to these improvements?
A: Super exciting announcements coming soon.
---------------------------------------------------------------------
Q: Has the Transfer Agent been told to not provide updates on the share structure? Can we give him permission to provide the numbers? Or can we update the OTC Markets website’s company profile on a monthly basis?
A: The TA has it's own policies concerning the provision of such information, despite our requests - repeated - that they provide our shareholders and other interested parties such information as and when requested. They claim to not have sufficient resources internally to provide that info for all of their customers. We will endeavor to update that info on the OTC Markets site on a more regular basis.
---------------------------------------------------------------------
Q: Does management expect to move to the OTCQX marketplace this year?
A: We are actively exploring with counsel, our advisors and others, future opportunities on other exchanges.
----------------------------------------------------------------------
Q: Are any of the other celebrities featured in demos (on the website) related to bBooth in any way?
A: I'm unclear what you mean by "related". We do have a number of celebrities that have a vested interest in our success.
----------------------------------------------------------------------
Q: How much time do Nick Cannon and Frank Thomas currently commit to the company? Do you see their level of involvement increasing in the next year?
A: I believe that given where the state of our technology and products are now, we very well may expect to see more "in front of the scenes" activity from them.
---------------------------------------------------------------------
Q: Is the company currently hiring? For what positions?
A: - Yes. Coders, sales, marketing, admin support.
---------------------------------------------------------------------
Q: Is the SING promotion over, and if so, was it all you intended it to be?
A: Our primary objective was to forge a relationship with NBCUniversal. I believe we succeeded in that regard.
----------------------------------------------------------------------
Q: It leads me to this question: Can you say anything re speed/momentum or rollout in the Entertainment sector? Do you envision an unleashing of enormous exposure all at once from NC's efforts, or more of a steady rollout over time? His national TV exposure seems to allow for a big splash, but I wouldn't know..
A: I'm unable to provide much more information at this time in this regard but I can tell you that it has and continues to be a privilege to work with Nick Cannon as he is so much more than the entertainer public persona many of you know him as and my expectations for his involvement with us remains as high as ever.
-----------------------------------------------------------------------
Q: Without patents, are you confident that your technology won't be duplicated by another entity? That is an area that gives me pause.
A: Our technology is based on code - which is protected by copyright. Patents, as you know, require a disclosure, available to the public at large, of our proprietary trade secret info. Accordingly, we have opted away from that disclosure for obvious reasons. We are exploring other means at ensuring our trade secrets and proprietary IP is protected, but given the fact that it is based on millions of lines of code, developed over many years, we feel our IP is secure.
----------------------------------------------------------------------
Q: Thanks. You mentioned that the recent sellers may have been profit takers. I don't quite understand that as most of the stock has been purchased above .08. Perhaps those that have private placements at .06 are the ones selling but surprises me if that's the case. Are there any other convertibles that might be selling(other than Oceanside)?
A: There are no convertibles held by outsiders. No insiders have sold any shares to my knowledge.
-----------------------------------------------------------------------
Q: Also what was the reason the pps fell from 3.00 back in October 2015 to .10?
A: It actually fell to 2 cents as I recall. I am unable to comment on the actions of one particular holder and his agenda back in October 2015. However, I can state that it was not based upon a failing or perceived failing on our part.
-----------------------------------------------------------------------
Q: How long is the process from when a company shows interest in the app until when an app can be created for them to use with their customers. Is that the reason for the seemingly delay in actual contracts?
A: Our latest version allows us to create:
a dedicated database,
a web-based landing page for distribution of the application to employees, followers, customers, etc. mobile apps for IOS and android
desktop apps for windows and mac
a web-based app
a Content Management system
and an Admin control panel
ALL FULLY BRANDED AND CUSTOMIZED ON A WHITE LABEL BASIS FOR A CUSTOMER AUTOMATICALLY IN LESS THAN 6 MINUTES. YES YOU READ THAT RIGHT - ALL OF THAT IN LESS THAN 6 MINUTES.
More to come on this later.
----------------------------------------------------------------------
Q: Can you compare or contrast our company with Keek, a Canadian based company with a video app, currently gaining a lot of attention(I think they have 70 mil users)?
A: I am actually under an NDA concerning KEEK and unable to provide much commentary concerning their app or alleged 70 Million users. No transaction between our companies is currently contemplated. However, I can state with certainty that WE ARE IN A LEAGUE OF OUR OWN!
----------------------------------------------------------------------
6. CEO Recent Responses to Shareholder Questions(FEB 2017)
1.Q.Can we get the independent report that bBooth received a great review on and the brokers/dealers have now received to talk to their clients?
Rory's answer:
A. Material non- public info at this point. We'd have to file an 8-K in order to release it and that would give the whole world access to it. It has a lot of our confidential thoughts and strategies about the market, our products, and how we're going to take over the market and other things and I would not want any would-be competitors having access to that info right now.
Response From Rory on "dilution"
2. Question from the board:
Q. I understand the need to expand, but given the huge revenue coming in very soon, all we need is 1-2 million of that 50 million projection (remember high margin rate of 72%), to cover the expenses. Why dilute shareholders if revenue is expected so soon, unless it really isn't that soon.
A. One of the biggest challenges a start-up CEO faces is knowing when to go from 'lean and mean' to 'expand the team'. Going to expansion mode too soon could result in burning through cash and finding 'make-work' for a now expanded team with too much unproductive time on their hands, distraction, and ultimately failure. Going too late can result in loss of momentum, loss of opportunities, inability to provide a sufficiently high level of service or attention to new clients, a burned-out, over-worked team wearing too many hats, and again, ultimately failure. More often than not, CEO's choose wrong; hence the high failure rate among start-ups. I don't intend to get it wrong. What I see right now is an incredibly motivated, talented, underpaid team, working 7 days a week, excited about the technology and the accelerating influx of new client opportunities. As I project out 8-10 weeks, I see the very real potential of my team becoming overwhelmed and unable to keep up with the demands of the growth we're beginning to experience. My responsibility is to ensure that we are properly positioned to exploit that growth. That includes bringing on and managing additional sales and marketing resources, coders, designers, admin, customer support, investor relations, additional legal and accounting resources, and the implementation of an acquisition strategy, among many other things. Yes, I expect revenue to begin to ramp in Q-2, but I think it would be imprudent if I didn't take the steps necessary to ensure that we are properly positioned from a staffing perspective to exploit the growth we now anticipate. Recruitment is not easy and it never happens as fast as you need it. Ensuring that we have the capital on hand to execute the foregoing is essential. As the largest shareholder, I am the one most affected by dilution from the issuance of additional shares. However, the number of shares I own doesn't change when more shares are issued, only the percentage changes. And I learned long ago that the only thing I should be focused on is how much each share I own is worth - not what percentage I own. I'd rather own 10% of the issued shares worth $10 a share, than 80% of the issued shares worth a nickel a share. Almost every financing initiative causes dilution, whether it's an equity raise or an acquisition funded with stock. The only relevant question is whether the result of that initiative was ACCRETIVE - and if so, then dilution - as a percentage of my overall ownership position - is not relevant. I believe the choices we're making now are in the best interests of all of our shareholders, with whose interests we are in complete alignment. I didn't write this to preach but only to provide insight into my decision making process.
Best,
Rory
7. Company Sales Pipeline
What major companies will be announced?
Companies that have used bBooth technology in demos:
Avon
Hallmark
Mary Kay
Stella & Dot
Juice Plus
Jeunesse
Life Vantage
Cabi
Coca Cola
Chase Bank
Lamborghini
Individuals that have used bBooth technology demos:
Kelly Knowland from Destiny's Child
Chris Brown
Manny Mall
Aliz Kruz
Andrea Hamilton
Dez Duron
Meagan Good
Stage 11
Shane Mosley
Pete Thomas
Bbooth markets and pipeline(courtesy to tedpeele):
For newcomers, here are the potential markets BBTH is in or exploring for adoption of their next generation messaging technology.
MLM. Multi Level Marketing can use the engaging technology to improve recruitment efforts and results. Clients: BeachBody(P90x), with over 450,000 distributors, was announced in April. TheMatrixGroup, without over 890,000 potential distributors, was announced in September. TheMatrixGroup agreement has a per distributor, per month fee of $5 a month. Obviously this can add up! Byron Nelson, their CEO, says of it: "THis technology is beyond anything anybody is even using in the industry right now.". One hidden value is the technology can track the viewing metrics - who watched the longest, or which parts were watched the most. BNotifi Demos suggest other potential partners including: Avon, Mary Kaye, Stella & Dot, Juice Plus, Jeunesse, Life Vantage, and Cabi.
Interactive TV Click on any part of a digital TV show and that part becomes interactive - information is provided - or internet-active - it connects you to a related webpage. Click on a coat that Rihanna is wearing and you can instantly buy it. No announcements have been made but our Global Ambassador Nick Cannon is the host of the next generation LifeStyles of the Rich and Famous, and many episodes have been already filmed. This show is now owned by - Amazon. Nick is in a BNotifi demo nearly 4 minutes long which is basically a commercial for the upcoming show as well as the interactivty for buying clickable products straight from Amazon. Huge potential, and clearly much more than just a 'cool idea' at this point.
CRM Customer Relations Management is a broader area that can apply to any company. Bbooth claims to be ahead of the competition with respect to interactivity: "we actually embed interactivity into the videos themselves in ways that we've not seen anyone do". Other than MLM no large customers have been announced yet, but the demo's do show some examples for Coca Cola, Chase Bank, and Lamborghini. The broadening out from MLM appears to be a recent effort. The market opportunity is enormous: Website Direct Online Sales External Page Advertising, Affiliate Marketing, and Ad Agencies are all potential ways the technology can be used for these companies. It's a simple concept: Websites incorporate more engaging and interactive Bnotifi ad technology to replace current modes of advertising. Any website page that has advertising, including blogs, is a potential user. And as they do now they can incorporate traditional cookies they have about the customer - location, buying preferences, etc. to help make the ad more effective and personal. The pricing model is not yet known, but Bbooth may be able to negotiate getting a percentage of all sales generated through their technology.
Entertainment - from upcoming artists who are trying to get discovered or increase their exposure to top level entertainers who want to provide their fans a more engaging and personal experience - as well as promote merchandise and ticket sales. Perhaps nobody in the world is better suited for this position than Nick Cannon. Nick is the Chairman of TeenNick which is owned by Viacom, and includes many Nickelodian produced programs . It is available to 72 million households. He is host of both America's Got Talent, and Caught on Tape, is host and creator of the very popular MTV show Wild 'N Out, and he is the Chief Creative Officer of RadioShack, as well as the owner of Ncredible Entertainment. He is in an ideal position to promote entertainment use of the Bbooth kiosk in RadioShacks for a tie-in to 'audition' type TV and internet-sponsored shows/contests. Plans for a brick & mortar presence throughout RadioShack stores have not been announced but it is clear from one of Nick's Notification Demo's that it is under serious consideration, and it may include Sprint as a partner. And, Nick Cannon is in a great position to help sign up top performers to adopt BNotifi technolgy to offer to their fans. Other than Nick Cannon himself, we have seen demos with Kelly Knowland, from Destiny's Child, Chris Brown, Manny Mall, Aliz Kruz, Andrea Hamilton, Dez Duron, Meagan Good, Stage 11, and the YouTube personality Miranda Sings.
Sports Baseball's Hall of Famer Frank Thomas will spearhead sports business initiatives for BNotifi from "communications and marketing, to fan engagement ''. We haven't yet seen results from this arrangement but we have seen some demos from Shane Mosely (6 time boxing Champion), and Pete Thomas (golf). Sports merchandise sales have exploded in recent years. Very big potential market for [b[color=orange]]sport organizations, teams, and the atheletes themselves[/color].
Education - recently Bbooth has added Project: Teach to their website, which very titillatingly include pictures of top celebrities - Taylor Swift, Kanye West, Ariana Grande, Lebron James, and Capton America as being potential teachers of subjects to our nations kids, via BNotifi. Is Bbooth working with any of them? We don't know. It's too early to know what the status of this project is, but it may be noteworthy to point out that one of Nick Cannon's objectives with RadioShack is help further the company's committment to STEM (science, technology, engineering, and math).
So in summary - two big clients and 2 big-time names to promote the company have been announced, but there are a lot of potential clients and several major initiatives that appear to be in various stages in the pipeline.
8. Recent Radio Interviews and Articles:
a. Uptick Interview - https://audioboom.com/posts/5590087-bbooth-ceo-rory-cutaia-calling-their-new-software-a-game-changer-for-marketing-and-sales
b. http://smallcapexclusive.com/wait-bounce-bbooth-inc-otcmktsbbth-shares/
c. http://us.blastingnews.com/business/2016/12/crm-spending-projected-to-hit-40-billion-by-2019-three-potential-takeover-targets-001292357.html
d. http://emerginggrowth.com/bbooth-inc-otcqb-bbth-growth-innovation-next-generation-assertive-advertising-technology/
Here is the Article:
bBooth, Inc. (OTCQB: BBTH) Growth Through Innovation – Next Generation Assertive Advertising Technology
September 20, 2016
The digital advertising industry is forecast to see substantial growth over the next several years, thanks to continued growth in mobile computing and social media usage. According to Statista.com, the entire U.S. digital advertising market is forecast to see total revenue of $80.18 billion in 2016. By 2021, Statista analysts predict the U.S. digital advertising market will be pulling in $116.1 billion in total revenue.
The analysts still see search advertising making-up the bulk of digital advertising revenues from 2016 through 2021. However, search advertising represents the least amount of revenue growth during that time period. The highest revenue growth over this period can be found in video and social media advertising methods.
Furthermore, the Statista report on the U.S. digital advertising industry forecasts that digital advertising revenue from mobile platforms will top advertising revenues from desktop/laptop platforms for the first time ever in 2017. By 2021, Statista forecasts digital ad revenue from mobile will account for $71.46 billion, compared to desktop/laptop ad revenue of $44.62 billion.
One company that stands to not only benefit from this industry growth, but also from taking a niche entertainment approach, is bBooth, Inc. (OTCQB: BBTH).
Overview: bBooth, Inc. (OTCQB: BBTH)
Hollywood, California-based bBooth, Inc. (OTCQB: BBTH) is an entertainment technology company. Through the company’s bNotifi technology, bBooth, Inc. (OTCQB: BBTH) is the first company able to deliver direct “push-to-screen,” interactive video messaging and advertising content to mobile and desktop screens world-wide. This technology is great for consumer brands looking for more effective ways to engage their customers, or for music artists seeking to interact with their fans and promote their latest tracks or upcoming concerts.
Due to the interactive nature of the technology, brands, artists, and sales pros can now push ecommerce opportunities directly to their consumers’ screens assertively – instead of waiting passively for consumers to visit a website or click on a social media ad. Aside from consumer brands and music artists, celebrities, corporations, governments, schools, health care providers, and even Presidential Candidates, could find bNotifi to be the most effective messaging, brand activation, lead generation, and consumer engagement tool available today.
bBooth, Inc. (OTCQB: BBTH) is effectively creating a niche “push” advertising company that can increase user engagement for consumer branding and activation initiatives. The bNotifi platform also serves as an effective sales lead generation tool for clients that utilize the technology. Unlike most app companies that need to wait for users to download their app, the company is deploying a brilliant marketing strategy. The company offers bNotifi as a white-labeled product, which is compatible with all mobile devices and desktop computers. The technology is easily integrated into the applications and platforms of clients that already have a large user/consumer or fan base. In other words, experiencing the bNotifi service is simple: the next time you download an update for some of your favorite apps and programs, bNotifi may be embedded in it. And with its licensing and per user monthly subscription-based pricing models, bBooth, Inc. (OTCQB: BBTH) is well positioned for impressive revenue growth.
“Experiencing” bNotifi technology is really the operative word. Imagine browsing for sunglasses on Amazon (not yet a client) and then seeing Nick Cannon come walking-out onto your screen, in a 3D-like image, and telling you about the hottest styles, trying them on and modeling them for you (all without interrupting your browsing). Nick then tells you to click on the glasses he’s wearing – and bam – you just purchased them. In fact, how about if Nick Cannon, or any other artist or celebrity walked-out onto your screen, without your browser being open. Then the celebrity opens your browser to take you to a website for the latest news or information you opted-in to bNotified about. THAT is what’s so exciting about this technology. That’s assertive technology.
And by the way, Nick Cannon is actually part of the management team: Chief Strategy Officer and Global Brand Ambassador and a major shareholder of bBooth, Inc. (OTCQB: BBTH).
“bBooth, Inc. (OTCQB:BBTH)’s groundbreaking bNotifi push-to-screen technology literally brings a person (celebrity, music artist, brand spokesperson, etc.) or a product to life, directly on the screens of fans’ computers, tablets and mobile devices around the globe. bBooth’s unprecedented, interactive technology is the new platform for content creation and distribution, artist promotion, fan engagement and brand activation. With an increasing list of clientele including major consumer brands, corporations, music artists and celebrities, bBooth is positioned to become Hollywood’s thriving, elite entertainment technology company.”
Aside from its bNotifi video advertising platform, bBooth, Inc. (OTCQB: BBTH) also offers its bBooth kiosks. The bBooth kiosk is a unique form of “experiential entertainment” for truly interactive, in-your-face brand activations. The kiosks are shaped like a giant smartphone and have built-in cameras and mics. This allows users to record themselves singing karaoke or interacting with a brand right in a store or at the mall. Then with a tap on its huge touchscreen display, users can share their videos (and stills or GIFs) across their favorite social media, with an advertiser’s branding embedded. The kiosks are so cool and engaging that AMERICAN IDOL deployed bBooth’s kiosks in shopping malls to handle the auditions for the show’s farewell season. You’ll see them on other TV shows this fall.
Through its bNotifi technology and its bBooth kiosks, bBooth, Inc. (OTCQB: BBTH) is positioned for strong growth over the coming years. Management is forecasting full-year 2017 gross revenues of $49.69 million, full-year 2018 gross revenues of $143.62 million, and full-year 2019 gross revenues of $282.75 million.
BBTH Star Power: Nick Cannon and Frank Thomas
bBooth, Inc. (OTCQB: BBTH) is not only well-positioned within the high-growth market of digital advertising, but the company has added an important entertainment factor that will help the company break-out from the rest of the pack. The platform is impressive and its ability to deliver higher levels of user-engagement makes it a must-have for businesses that are interested in advertising services that break through the noise.
In addition to producer, writer, director, actor, entrepreneur, and shareholder Nick Cannon, the company’s Chief Strategy Officer and Global Brand Ambassador, bBooth, Inc. (OTCQB: BBTH) has also attracted Major League Baseball Hall of Famer, Frank Thomas, who serves on the company’s advisory board.
The star power that Nick Cannon and Frank Thomas bring to bBooth, Inc. (OTCQB: BBTH) is enormous. bBooth, Inc. (OTCQB: BBTH)’s technology is already impressive, innovative and state-of-the-art, but with two big celebrities on-board, it only adds to the potential. The connections to the entertainment, music, and sports industries that Nick Cannon and Frank Thomas bring, not only opens the door to greater brand awareness and recognition for bBooth, Inc. (OTCQB: BBTH), but also to greater revenue opportunities.
For instance, imagine Peyton Manning walking-out on your screen with a “chicken parm” and advertising Nationwide Insurance services – and then walking-you through filling-out the application right there on your screen! Another example could be Taylor Swift coming out onto your screen thanking you for being a fan and promoting her upcoming concerts, just after you listened to one of her songs on a streaming music service. Maybe even Adam Sandler walking-out onto your computer screen while browsing movies on Netflix, Inc. (NASDAQ: NFLX) and having him promote his next Netflix Original. The possibilities and examples for how bNotifi can be used effectively to engage – not just reach – fans, followers, and target audiences, are endless.
“Imagine being able to communicate your message directly to the screens of your customers, distributors, team members, fans, and followers – in a media-rich interactive video format, where the message is delivered by someone who appears to walk right out onto the desktop and mobile screens of your recipients – all without your recipients having to open a web browser or other mobile or desktop program,” – Nick Cannon, bBooth, Inc. (OTCQB: BBTH)’s Chief Strategy Officer.
This… is bNotifi!
BBTH: Industry and Financial Analysis
Now we will take a look at bBooth, Inc. (OTCQB: BBTH)’s financial and industry analysis. This new entertainment technology company already has a market cap of more than $12 million, as of September 19, 2016. Furthermore, bBooth, Inc. (OTCQB: BBTH) has a share structure consisting of 200 million authorized shares, 78.7 million shares issued and outstanding, and a float consisting of only 17.63 million shares, as of July 2016.
bBooth, Inc. (OTCQB: BBTH) also boasts margin efficiency, with projected EBITDA margins near 72%, and no toxic debt on its balance sheet. With its bNotifi product launch just underway, and a full sales-pipeline of high-margin recurring revenue opportunities, the company is well-positioned for a strong 2017, with management forecasting full-year gross revenues of nearly $49.69 million.
While there are no direct competitors to bBooth, Inc. (OTCQB: BBTH) able to deliver bNotifi’s level of “engaging, direct-to-user, interactive experience,” there are other companies that engage in web advertising and marketing. Constant Contact is a major email marketing company that was founded in 1998 and was a big player in internet marketing and advertising. In November 2015, Endurance International Group Holdings Inc. (NASDAQ: EIGI) purchased Constant Contact for $1.1 billion. Email marketing is an older technology that certainly is effective, but bBooth, Inc. (OTCQB: BBTH)’s software-as-a-service platform is the next generation of internet advertising, marketing, and brand awareness. Here are five companies that are engaged in web advertising, software-as-a-service, or music streaming, all of whom could benefit from bBooth, Inc. (OTCQB: BBTH)’s technology:
Endurance International Group Holdings, Inc. (NASDAQ: EIGI) picture-bbth-07engages in small and medium-size business solutions, ranging from search engine marketing and email marketing, to cloud solutions and productivity tools. As previously mentioned, Endurance International Group Holdings, Inc. (NASDAQ: EIGI) purchased Constant Contact in 2015 for $1.1 billion. As of September 2016, Endurance International Group Holdings, Inc. (NASDAQ: EIGI) has a market cap value of $1.16 billion, 133.57 million shares outstanding, and a float of 80.83 million shares. During the second quarter of 2016, the company reported total revenue of $290.71 million, but a net loss of $28.04 million.
Omnicom Group Inc. (NYSE: OMC) is a holding company that provides advertising services, marketing and enterprise communications solutions. The company operates four main businesses: advertising, customer relationship management (CRM), specialty communications, and public relations. Omnicom Group Inc. (NYSE: OMC) has a market cap of just over $20 billion, 236.54 million shares outstanding, and a float consisting of 235.2 million shares, as of September 2016. During the second quarter 2016, Omnicom Group Inc. (NYSE: OMC) reported total revenue of $3.88 billion and net income of $326.1 million.
Salesforce.com, Inc. (NYSE: CRM) is engaged in enterprise cloud computing services and provides an extensive cloud software product line that helps businesses manage customer relationships, sales automation, customer service, support, analytics, application development, Internet of Things (IoT) integration, enterprise services, and more. The software-as-a-service company has a market cap value of $50.13 billion, shares outstanding of 677.5 million, and a float consisting of 646.44 million shares. During Salesforce.com, Inc. (NYSE: CRM)’s fiscal second quarter ending on July 31st, the cloud company reported total revenue of $2.04 billion and net income of $229.62 million.
Alphabet Inc. (NASDAQ: GOOGL) is a holding company that houses Google Inc. and its vast network of subsidiaries. Google’s rise to fame and original roots are firmly in internet search and advertising. Alphabet Inc. (NASDAQ: GOOGL) has since expanded vastly into other areas such as virtual reality, venture capital, Nest, Android, etc. Search and internet advertising still remain a vital part of Alphabet Inc. (NASDAQ: GOOGL)’s overall earnings, but its portfolio of advertising solutions has since expanded to YouTube, Android, and Google Play. As of September 2016, Alphabet Inc. (NASDAQ: GOOGL) has a market cap value of $550.7 billion, 294.84 million shares outstanding, and a float consisting of 294.05 million shares. During the second quarter 2016, Alphabet Inc. (NASDAQ: GOOGL) reported total revenue of $21.5 billion and net income of $4.9 billion.
Apple Inc. (NASDAQ: AAPL) engages in the design, manufacture, distribution, programming, and marketing of personal computers, media devices, software, cloud services, music streaming and downloading, etc. Apple Inc. (NASDAQ: AAPL)’s Apple Music streaming platform is finally beginning to see popularity increase, after a very slow start. However, Spotify continues to be the leader of the music streaming industry. Apple Inc. (NASDAQ: AAPL), among others on this list, would be a perfect candidate to utilize bBooth, Inc. (OTCQB: BBTH)’s advertising and direct-to-user solutions. Imagine after listening to a Taylor Swift song on Apple Music, Taylor walks-out onto your device’s screen and thanks you for listening to her music. In addition, Taylor could say “Click here to purchase tickets for my upcoming concert in your hometown,” or “Click here to purchase, or for information about my new line of make-up,” providing a level of fan engagement and merchandising capabilities no other streaming service could offer. This direct-to-user approach allows for more engaging and effective marketing to fans, and substantially greater revenue opportunities not only for Apple, but for the artists as well.
As of September 2016, Apple Inc. (NASDAQ: AAPL) has a market cap value of $622.7 billion, 5.4 billion shares outstanding, and a float consisting of 5.37 billion shares. During Apple Inc. (NASDAQ: AAPL)’s fiscal second quarter, ending on June 25th, the technology company reported total revenue of $42.36 billion and net income of $7.8 billion.
In our view, bBooth, Inc. (OTCQB: BBTH) is the next generation of direct-to-consumer marketing and advertising. No other company has technology that comes close to bBooth, Inc. (OTCQB: BBTH)’s proprietary bNotifi technology, which combines entertainment and powerful branding, merchandising, and lead generation capabilities. With Nick Cannon as bBooth, Inc. (OTCQB: BBTH)’s Chief Strategy Officer, and Baseball Hall of Famer, Frank Thomas on the company’s Advisory Board, this entertainment technology company carries heavy celebrity firepower that will help it expand further into the entertainment and sports verticals. This all translates to strong earnings growth forecasts. Management is forecasting full-year 2017 gross revenue of $49.7 million, full-year 2018 gross revenue of $143.62 million, and full-year 2019 gross revenue of $282.8 million.
The bottom line is that bBooth, Inc. (OTCQB: BBTH) is a unique, niche marketing and advertising company with a disruptive just-launched next-generation technology that may indeed be the most effective messaging, brand activation, consumer engagement, and lead generation tool for years to come. www.bbooth.com
9. SOME KEY FACTS:
1. WEBSITE- www.bbooth.com
2. MUST SEE VIDEO OF CONFERENCE CALL
https://www.youtube.com/watch?v=SM8e0TGrQlg
3. CEO Rory sold his last startup/turnaround, Telx Group, Inc. for over $200 Million and recently re-sold for $1.9 Billion (Google it)
4. NICK CANNON GLOBAL BRAND AMBASSADOR
5. CEO REVENUE PROJECTIONS:
2017: 49 MILLION
2018: 143 MILLION
2019:282 MILLION
Recent VERB News
- VERB's MARKET.live Adds Another 100 Retail Brands to Its Livestream Social Shopping Platform • GlobeNewswire Inc. • 04/22/2024 12:00:00 PM
- VERB’s MARKET.live x TikTok Shop Partnership Event Set for April 25th • GlobeNewswire Inc. • 04/11/2024 12:00:00 PM
- VERB's MARKET.live Livestream Shopping Business Plan is Now Fully Funded • GlobeNewswire Inc. • 04/02/2024 01:37:56 PM
- VERB's MARKET.live Enters Into Formal Partnership With TikTok for Livestream Shopping Services • GlobeNewswire Inc. • 03/27/2024 11:23:00 AM
- VERB's MARKET.live Adds 100 More Retail Brands to its Livestream Social Shopping Platform • GlobeNewswire Inc. • 03/18/2024 11:23:00 AM
- VERB's MARKET.live Launches Facebook and Instagram Social Shopping Technology Integration • GlobeNewswire Inc. • 03/15/2024 12:30:00 PM
- VERB's MARKET.live Welcomes 50 More Retail Brands to Its Livestream Social Shopping Platform • GlobeNewswire Inc. • 03/12/2024 12:30:00 PM
- VERB’S MARKET.live Second Frankie Avalon Livestream Shopping Show Draws More Than 25,000 Viewers • GlobeNewswire Inc. • 02/29/2024 01:30:00 PM
- Form 1-A/A - Offering Statement [Regulation A]: [Amend] • Edgar (US Regulatory) • 02/23/2024 10:00:32 PM
- Verb’s MARKET.Live Frankie Avalon Livestream Shopping Series Attracts Large Audience of Fans and Followers • GlobeNewswire Inc. • 02/20/2024 01:30:00 PM
- VERB's MARKET.live Welcomes 15 More Trendsetting Retail Brands to Its Livestream Social Shopping Platform • GlobeNewswire Inc. • 02/15/2024 01:30:00 PM
- Form 1-A - Offering Statement [Regulation A] • Edgar (US Regulatory) • 02/14/2024 10:15:27 PM
- VERB’s MARKET.live Announces Launch of Frankie Avalon’s Livestream Shopping Show • GlobeNewswire Inc. • 02/12/2024 01:30:00 PM
- VERB's MARKET.live Announces the Addition of 10 More Trendsetting Retail Brands to Its Livestream Social Shopping Platform • GlobeNewswire Inc. • 02/06/2024 01:30:00 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 02/05/2024 01:30:28 PM
- VERB's MARKET.live Announces the Addition of 5 More Distinctive Retail Brands to its Livestream Social Shopping Platform • GlobeNewswire Inc. • 01/23/2024 01:30:00 PM
- VERB's MARKET.live Announces The Addition Of 5 More Trendsetting Retail Brands To Its Livestream Social Shopping Platform • GlobeNewswire Inc. • 01/19/2024 01:00:00 PM
- VERB's MARKET.live Announces Exclusive Livestream Shopping Series With Frankie Avalon - Cultural Icon and Wellness Entrepreneur • GlobeNewswire Inc. • 01/16/2024 02:45:00 PM
- VERB's MARKET.live Adds Five Premier Beauty and Trending Cosmetics Brands to Its Livestream Social Shopping Platform • GlobeNewswire Inc. • 01/08/2024 02:45:00 PM
- VERB Closes $3 Million Non-Convertible Preferred Stock Financing • GlobeNewswire Inc. • 01/05/2024 01:30:00 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 01/04/2024 09:40:50 PM
- VERB's CEO Addresses Stockholders in Year-End Letter • GlobeNewswire Inc. • 12/27/2023 02:30:00 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 12/27/2023 02:25:10 PM
- VERB's MARKET.live Adds Twenty More Retailers to Its Livestream Social Shopping Platform • GlobeNewswire Inc. • 12/26/2023 02:30:00 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 12/15/2023 10:23:49 PM
FEATURED Cannabix's Breath Logix Alcohol Device Delivers Positive Impact to Private Monitoring Agency in Montana, USA • Apr 25, 2024 8:52 AM
Bantec Reports an Over 50 Percent Increase in Sales and Profits in Q1 2024 from Q1 2023 • BANT • Apr 25, 2024 10:00 AM
Kona Gold Beverages, Inc. Announces Name Change to NuVibe, Inc. and Initiation of Ticker Symbol Application Process • KGKG • Apr 25, 2024 8:30 AM
Axis Technologies Group and Carbonis Forge Ahead with New Digital Carbon Credit Technology • AXTG • Apr 24, 2024 3:00 AM
North Bay Resources Announces Successful Equipment Test at Bishop Gold Mill, Inyo County, California • NBRI • Apr 23, 2024 9:41 AM
Epazz, Inc.: CryObo, Inc. solar Bitcoin operations will issue tokens • EPAZ • Apr 23, 2024 9:20 AM
Start posting your company's news
Only $200 per official company press release!
