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TiVo in DVR Deal With Cox Communications
Thursday August 24, 8:44 am ET
TiVo in Deal With Cox Communications for DVR, Interactive Advertising Service

ATLANTA (AP) -- Digital video recorder maker TiVo Inc. said Thursday it signed a deal with cable operator Cox Communications to provide its DVR and interactive advertising service to certain Cox subscribers.

Financial details of the agreement were not disclosed.

Under terms of the deal, TiVo will customize its cable software for deployment on compatible Cox DVR set-top-boxes. TiVo's downloadable software will allow Cox to deliver TiVo to its subscriber homes without replacing existing DVR boxes and without an installation appointment.

The service is expected to launch in select Cox markets in the first half of next year.

Shares of TiVo gained 29 cents, or 4 percent, to $7.47 in electronic pre-market trading, having closed Wednesday at $7.18 on the Nasdaq.