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NOHO SIGNS LETTER OF INTENT TO ACQUIRE 'TARGET REMARKET' & COMPLETES TWO ACQUISITIONS
Scottsdale, AZ -- December 14, 2016 -- InvestorsHub NewsWire -- On December 14, 2016, NOHO, Inc., a Wyoming corporation (the Company), announced the following:
The Company has negotiated a letter of intent to acquire, TargetRemarket, with an anticipated closing date of January 31, 2017.
This acquisition target has done $500,000 in revenues for the 2016 test period. The company is a related business component that was not made a part of the initial transaction with ChoiceAdz.com, Inc.
The Company is proud to announce that the acquisitions of Essential Marketing Systems, LLC (EMS), of Scottsdale, Arizona and ChoiceAdz.com, Inc. (ChoiceAdz), operating as BizConnect360.com, of Yorba Linda, California, have now been completed.
ChoiceAdz.com has already done $350,000 in revenue in 2016 and is operating profitably. Its projected revenue for 2017 is well beyond $1,800,000.
These companies presently operate in the advertising technology space and the acquisitions will expand NOHO's product lines to offer customers a bundled suite of advertising and business services from a streamlined and direct platform.
NOHO, Inc., CEO David Mersky stated: "To get these acquisitions done before the end of the year has been a gigantic effort and I want to thank the people on my staff for their hard work.
The EMS acquisition will add an additional minimum $1 Million valuation to the Companys balance sheet as well as consolidate operations and support. Integration of the ChoiceAdz platform will allow the Company to launch sales from its new sales center opening in January 2017 and offer the full slate of services under the BizConnect360.com brand."
The Company also intends to consolidate Make It Rain Enterprises, Inc. (MIR), Inc., in a related party transaction, as a wholly owned subsidiary. MIR has provided acquisition consulting services that resulted in the recent acquisitions by NOHO. This transaction is anticipated to be accomplished without any issuance of stock.
CEO David Mersky continued: "Now that BizConnect360 has been acquired, the Company is focusing on a related business component that was not made a part of the initial transaction TargetRemarket."
Retargeting is a form of online advertising that uses cookie-based technology to track users as they move across the web. As initial display advertising results in low sales conversions, retargeting allows advertisers to follow prospective customers on many different sites as they browse the web and display their ads on multiple occasions. Studies show that retargeting increases conversions up to 70%.
The main challenge in retargeting for small businesses has been the high cost and limited data. TargetRemarket has solved both of those concerns in line with the newly acquired BizConnect360 product suite, by using its proprietary ad technology to pass on significantly reduced costs to customers and provide access to highly targeted data sets that will maximize conversions for any marketing campaign. In addressing the acquisition, CEO David Mersky said: "This is the first legitimate retargeting product weve seen that is actually affordable for the small business owner."
The Company will also offer its third-party leasing and financing options that will permit many smaller advertisers to enter the online space for the first time. Further announcements on the progress of these negotiations will be made as they develop.
The Company, in an ongoing effort to retire debt and restructure, intends on becoming fully reporting again under Section 12(b) or (g) of the Securities Exchange Act of 1934 in the near future.
The Company has just completed a logo contest for its new proposed name, IMBUTEK CORPORATION, at www.logomyway.com. The Company is asking shareholders to provide input to help choose the winning design. Please let us know your selection by emailing us at: info@nohodrink.com.
Replies:
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SPARK on 12/14/2016 10:06:43 AM
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PepsiMan on 12/14/2016 10:07:01 AM
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kool1982 on 12/14/2016 10:17:16 AM
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