Personas Social Inc (PRSNF)

[banx1]

NO MONEY, NO LOVE


There has been much talk of the failure of Vine and the start of the conversation is because of a lack of monetization but this weakness is problematic for all social media platforms.
It also comes down to loyalty...and rewards.
While content is indeed King, users are the King's treasury.
Users go where they feel most loved.
The love is a trinitarian one: the platform has to be good, users must be able to attract followers (or what's the point?) and there must be a reward mechanism that creates loyalty.
Users being able to self-monetize is the ultimate loyalty/reward tango.
Peeks currently allows users to monetize by way of a real time real money tipping mechanism.
Developments are under way to add to this by way of an "offer box" whereby broadcasters can sell/promote products during a livestream.
What better way to treat your users than enabling them to make money?
An attached proprietary payment tech does the trick.

--------------

So the question for platforms is a complicated one. They’re driven by the need to continue to grow traffic. That’s the metric that pundits and tech journalists watch to declare who’s hot, and who’s not. And traffic is generated by both the mass consumer creators, and it turns out a handful of motivated and creative professionals.
This isn’t a problem just for Vessel or Vine.The same power dynamics are likely to arrive at the doorstep of Snapchat, Instagram, Musical.ly, even Facebook. Audiences connect with talent, and talent is able to shift platforms – and bring their fans with them.
.
.
.
But what can platforms learn from the death of Vine? Well, it may just be that Content is in fact, King. And platforms are merely the currently popular throne on which the kind sits.
That would make for a tough future for traffic hungry tech companies. Best to treat your star talent nice, before they start thinking it’s time to zoom off to the next hot mobile app.

Death Of Vine Should Be A Lesson To Other Social Media Platforms - Forbes
www.forbes.com › sites › 2016/11/02
4 days ago - There's been plenty written about Twitter's decision to pull the plug on Vine, the 6 Second video sharing app that was - for a moment - the hot new thing in video content creation and distribution. But once ...

Read more at http://www.stockhouse.com/companies/bullboard?symbol=v.kek&postid=25429531#tvUh02G2csZtkyrZ.99