- Good Gaming Retains Professional ESPORTS Team F2K; Enlists Streamers To Facilitate Viral Marketing Strategy
CHICAGO, IL / ACCESSWIRE / July 13, 2016 / Good Gaming, Inc. and CMG Holdings Group, Inc. (OTC PINK: GMER & OTCQB: CMGO): Good Gaming, Inc. ("GG") is pleased to announce that it has retained Fade2Karma ("F2K"), a professional eSports team and online gaming organization, to market its world-class eSports social network and massively scalable tournament system to Fade2Karma's roughly one million followers.
Good Gaming, Inc. is owner/operator of the world's most scalable, automated tournament platform for eSports. Additionally, the company has deployed a social network for the world's over 200 million amateur online gamers, giving them a destination site where they can interact, compete, learn, buy/sell/trade virtual goods and services, and hone their skills as they seek to move to the semi-pro or pro- levels.
"We are thrilled to forge this agreement with F2K, as it promises to promote substantial awareness of our social network for eSports to millions of amateur gamers around the world that yearn for a destination site where they can interact with their fellow eSports enthusiasts. The timing couldn't be better to launch this business, and we think F2K is the right team to enlist to spread awareness of Good Gaming to all corners," said Vik Grover CEO of Good Gaming.
Fade2Karma is a professional gaming organization, founded in 2015, with the aim to recruit individuals with a passion for gaming and who strive to make competitive gaming a career. Being the team with the most players sent to the European Hearthstone Spring Preliminaries 2016, F2K has shown its presence in the world of eSports and will continue to actively improve its roster of streamers and players.
"We are very excited to announce our new partner, Good Gaming. We are looking forward to a long relationship with them. GG has created a tournament-platform unlike any the eSports scene has witnessed and truly gives amateur enthusiasts a chance to win real money, without having to travel! We are planning to let all of the F2K fans and the world know about this amazing platform and hope to see more global participation in a continually growing space. We are confident that if you don't know who Good Gaming is now, you will soon."
"Our goal at Fade2Karma is to help make gaming a viable career for cyber athletes across the globe. Along with Good Gaming, we can actively interact and network with personalities and individuals in the gaming community. Utilizing Good Gaming's flawless tournament system, we can take competitive Hearthstone tournaments to new boundaries. Our players and streamers will market and/or take part in some of the amazing tournaments and events hosted by Good Gaming. Whether you want to participate or just enjoy as a spectator, make sure to stay in touch by following our social media," said F2K management.
As per the terms of the contract, F2K will provide the following deliverables:
- Mention on stream twice per session,
- Have the Good Gaming logo with button link at the top of each streamers panels,
- Stream 450 hours per month (six  minimum),
- Logo on stream overlay,
- All streamers mention and tagged on social media platforms (where applicable): two (2) posts per week; one (1) will always need to be the pay-to-play tournament,
- Eight  second outro on YouTube videos talking about sponsor,
- GG link on YouTube videos,
- GG link on all articles written.
*All new streamers that join F2K during this contract period will adhere to all of the items agreed on in this contract.
**F2K agrees to have a 1k+ stream followers play in at least one (1) GG event.
Separately, Good Gaming would like to update shareholders regarding its tournament schedule and go-forward plans. The Company is currently rolling out free-to-play tournaments with increasing pots in order to drive traffic and awareness to the site. The first tournament held last weekend ran flawlessly and traction is dramatically improving. Instead of large fixed pot tournaments, GG has now decided to pursue a "jackpot" tournament program, which means the more people play, the more the Company will pay out. This limits the Company's exposure to large pot tournaments while it moves its business model forward. GG's partner F2K has minimum commitments for registrations for these tournaments which should drive traffic significantly. Additionally, GG is enlisting streamers across the Internet to drive registrations, which management believes will help the GG model go viral. Streamers will be paid an increasing amount of commissions for their referrals to the site in a pay for performance model. eSports streamers typically have thousands, and in some cases millions, of followers which is a natural fit for GG's targeted demographic. In due time, management believes this streamer-driven strategy has the potential to fully load the GG system and benefit the business with a network effect that will turn the Company into a substantially larger organization in the near-term. The Company is planning a series of tournaments similar to the Vanquisher format announced this month and will update gamers and shareholders shortly with a full calendar of competitions.
In trying to keep our shareholders informed on how we plan on monetizing the business, a short explanation is in order. When we run a free tournament, the purpose is to drive people to our site. With this model, we begin to get paid by advertisers with whom we are now negotiating, to put up both stationary and video ads. In running the numbers, we have come to the conclusion that on a number of occasions, we can earn as much or more by this method than charging to play, and thus we will use both methods to monetize the GG property. We currently have one deal in place and will be running tests in the very near future. We are working very diligently to complete the site. We have added a number of servers to our program that will allow people to play some of the most popular games out there including Minecraft and Ark. We will be adding them to the menu page very shortly. They are amazingly popular and we have two of the best administrators in the business running them full-time. For Ark alone, we are now in the top 5% of servers in the entire United States. They give us the opportunity to have additional smaller tournaments that can be run on a daily basis. When the site is completed which we expect in the next few weeks, we will be able to charge fees to participate, and that will become a significant cash-flow driver for the Company as well. All in all, we are extremely excited at the prospects and we have a team of 20-strong full-time employees to complete the task. We would like to thank our shareholders for all of their support.
About Good Gaming
Good Gaming, Inc. is a leading tournament gaming platform and online destination targeting the over 205 million eSports players and participants worldwide that want to compete at the high school or college level. Register now to join the Good Gaming community and make sure to sign up to all the awesome events, like the next tournament offering amazing prize pools! https://www.good-gaming.com