PeerLogix Signs Multi-Year Licensing Agreement with Leading Financial Services Firm
September 20, 2016
Agreement Includes Revenue Guarantees and Milestone Payments
NEW YORK, NY / ACCESSWIRE / September 20, 2016 / PeerLogix, Inc. (the "Company") (OTC Markets: LOGX), an advertising technology and data aggregation provider, today announced that it signed a multi-year licensing agreement to provide an array of services to a leading financial services firm. William Gorfein, CEO of the Company stated, "We are excited to provide our full suite of services to this leading financial services firm who intends to build out a series of marketing campaigns utilizing our services that will be viewed by over 100 million people per campaign. In our industry, the average customer acquisition cost (CAC) ranges from $3-$5." Mr. Gorfein concludes, "After a considerable amount of diligence, this leading financial services firm chose PeerLogix over a host of other companies to serve as its exclusive marketing partner running campaigns both domestically and abroad. The firm stated our ability to offer significant insight into consumer behaviors and our analytics led to this engagement. This agreement has the ability to transform PeerLogix into a company that is able to consistently produce profitability and generate significant cash flow upon meeting all of the milestones included in the agreement. We view this agreement to be transformative for the company, provide considerable third party validation and it creates shareholder value."
PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or SAAS, platform which enables the tracking and cataloguing of over-the-top viewership and listenership in order to determine consumer trends and preferences based upon media consumption. PeerLogix's patent pending platform collects over-the-top data, including IP addresses of the streaming and downloading parties (e.g., location), the name, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media watched, listened or downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others.
Forward Looking Statement
Certain of the statements contained in this herein include future expectations, contain projections of results of operations or financial condition or state other "forward-looking" information. The information contained in this includes some statements that are not purely historical and contain "forward-looking statements," as defined by the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Such forward-looking statements include, but are not limited to, statements regarding the Company's and its management's expectations, hopes, beliefs, intentions or strategies regarding the future, including the Company's financial condition and results of operations. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "believe," "expect," "anticipate," "intend," "estimate," "may," "should," "could," "will," "plan," "future," "continue," and other expressions that are predictions of or indicate future events and trends and that do not relate to historical matters identify forward-looking statements. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, the actual results could differ materially from the forward-looking statements contained in PeerLogix forward-looking statements.
Chief Executive Officer
SOURCE: PeerLogix, Inc.