GARDEN CITY, N.Y., March 17, 2016 (GLOBE NEWSWIRE) -- Mobiquity Networks, the largest network of retail mall-based mobile advertising beacons in the United States and a wholly owned subsidiary of Mobiquity Technologies, Inc. (MOBQ), today announced its highly specialized mobile advertising network offering – the Mobiquity Entertainment Network. The Mobiquity Entertainment Network provides an entirely new avenue for movie studios and entertainment companies to engage with fans via mobile, linking digital screens to offline activity.
The Mobiquity Entertainment Network leverages the precise location awareness enabled by beacon technology to trigger entertainment and movie fan app engagement and to accurately account for advertising campaign attribution. Both the beacon network and ad campaigns are managed by Mobiquity’s proprietary proximity marketing platform, and app engagements are executed through Mobiquity Networks’ mobile app publisher network, which includes movie-fan apps such as Moviefone and Movietickets.com.
Built specifically for the entertainment industry, the Mobiquity Entertainment Network enables direct engagement with a known movie-goer community. Theater owners are able to utilize the network to improve and expand the in-theater experience. The network also allows in-theater advertising partners, such as Screenvision, to extend their captive audience engagement beyond the big screen and into retail environments.
Mobiquity Networks has assembled all the critical ecosystem components necessary to make beacon-triggered marketing and advertising campaigns go mainstream: a nationally installed beacon network in retail malls and theater environments; a 3rd party app publisher network to deliver campaigns; and the platform to manage the network, data and campaign execution.
Relevant locations are key. There are nearly 2,300 theaters (~45% of total U.S. Theaters) within a 10-mile radius of the 475 premium malls currently partnered with Mobiquity Networks. In the next few months, beacons are scheduled to be deployed in 300 theaters with more than 2,500 screens. The reach of the network is critical as well - coverage extends to more than 130 designated markets that represent roughly 89% of US households.
Studio research has indicated that the average mall shopper is up to 5x as likely to be an active movie-goer than a non-mall shopper. The average age of a mall shopper is 36, while the average age of a broadcast TV viewer is 57, a generational difference. The audience delivered by the Mobiquity Network represents one of the most highly targeted media opportunities to reach America’s active movie-goers.
“Demographically, movie theaters are highly complementary to Mobiquity Networks’ existing retail mall network and we are excited to expand our footprint in the entertainment sector. We are breaking new ground and creating a new and effective way for movie studios and entertainment companies to reach their biggest fans on a national level via mobile,” said Tom Arnost, Executive Chairman of Mobiquity Networks. “This offering delivers a highly targeted audience for the industry. The 2,284 theaters in our footprint should represent as much as 80% of the total U.S. box office of $11 Billion. Reaching this audience creates the potential for significant incremental revenue for us.”
Tom Arnost will be heading up the Mobiquity Entertainment Network and leading strategic initiatives for the media-industry focused network. “The Mobiquity Entertainment Network was created through the vision of Mr. Arnost and we’re quite fortunate to have a media executive with 35-years of success in the industry to bring this network offering to market,” stated Dean Julia, Mobiquity Networks’ co-CEO. “His extensive relationships and industry experience will ensure that we deliver unique value to our media clients.”
Mobiquity Networks has exclusive agreements in 475+ premier shopping malls and 300 movie theaters in the U.S to operate its beacon-triggered mobile ad network. The ad network footprint represents ~400 million monthly mall visits and provides advertisers with the opportunity to deliver targeted marketing messages to consumers at precisely the right place and time - just as they are deciding which retailers to visit and what brands to buy – and now what movies to see.
