The Grade Appears in Major Top-Tier Business and Lifestyle Publications
Source: Access Wire
The Wall Street Journal and Men's Fitness Recognize SNAP's Mobile Dating App for Its Focus on Quality User Interactions
NEW YORK, NY / ACCESSWIRE / October 5, 2015 / Snap Interactive, Inc. ("SNAP" or the "Company") (OTCQB: STVI), a leading online dating provider, today announced that The Grade, the Company's female-friendly mobile app designed to provide a high-quality dating environment for singles, was featured in a front-page article in The Wall Street Journal. The piece "What's Really Hot on Dating Sites? Proper Grammar" discusses how many singles are placing an increasing importance on grammar and language when they communicate with prospective matches on digital dating platforms.
"The Wall Street Journal is arguably the most influential financial and business publication in the world, and The Grade's inclusion in such a high-profile article is evidence that the app's focus on raising the bar for communication and behavior between singles has tapped into an emerging zeitgeist in interactive dating," said Clifford Lerner, CEO of SNAP. "The Grade rewards users who engage in meaningful conversations in a digital environment in which emojis, acronyms and monosyllables would otherwise prevail."
The high-profile placement in The Wall Street Journal comes on the heels of an additional endorsement of The Grade by Men's Fitness. In the article, "5 New Dating Apps (That Aren't Tinder) Worth Trying," The Grade was listed first among the alternatives. Men's Fitness cited the grading system as way to improve responsiveness, communication and behavior in the user community.
Read the full article appearing in The Wall Street Journal here: "What's Really Hot on Dating Sites? Proper Grammar"
Read the full article appearing in Men's Fitness here: "5 New Dating Apps (That Aren't Tinder) Worth Trying"
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About Snap Interactive, Inc.
Snap Interactive, Inc. develops, owns and operates dating applications for social networking websites and mobile platforms. The Grade is a patent-pending mobile dating application catering to high-quality singles. SNAP's flagship brand, AYI.com, is a multi-platform online dating site with a large user database of approximately 30 million users. For more information, please visit http://www.snap-interactive.com
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SOURCE: Snap Interactive, Inc.