WPP Group Acquires Minority Interest in OptimizeRx in the US
New York, NY, September 30, 2015 – WPP and its wholly-owned operating
company Grey Healthcare Group (“GHG”), a leading healthcare communications
services company, has acquired a minority interest in OptimizeRx Corporation
(OTCQB: OPRX), a software company whose premier content-delivery platform
enables pharmaceutical companies to provide on-demand patient-care services,
including e-prescribing financial support (eRx) on the electronic health records
(EHR) at the point of care.
The healthcare industry’s focus on improving health outcomes is dramatically
impacting the way physicians work, as well as how pharmaceutical companies
support them. Increasingly, healthcare providers are relying on EHRs for
information and workflow management. Research shows healthcare providers
are spending an average of 2.8 hours per day on managing their EHR1
.
“This shift to electronic workflow provides an opportunity for new on-demand
tools to help physicians better serve their patients and meet the challenges of
practicing medicine today,” said Lynn O’Connor Vos, chief executive officer of
ghg. These can include identifying the most cost-effective medication or passing
along coupon savings to the patient at the time of prescription. These actions
increase the chance that patients will fill their prescriptions, take their medication
and improve their health outcomes.
ghg and OptimizeRx will build an online medium that helps manufacturers and
other healthcare companies offer services at the point of care, where it can be
most helpful and valuable to the patient. The partnership will co-develop new
platforms to deliver vital information and education to both physicians and their
patients, and help expand the EHR network.
“Together ghg and OptimizeRx will drive the kind of big, bold ideas that will
transform healthcare into a customer-service business. By connecting the
fragmented EHR environment, we will deliver streamlined information to
physicians and measurably improves the patient experience. Our partnership will
provide innovative solutions to increase adherence to prescriptions – the major
obstacle to achieving improved health outcomes,” said Vos.
OptimizeRx currently has a network of 350+ partner EHRs, reaching over
300,000 healthcare providers with customized prescription vouchers, co-pay
savings and other support programs tailored to the specific physician and patient.
With 85% of physicians now e-prescribing, and 80% of office-based physicians
using EHR systems, reliance on EHRs continues to rise, driven by incentives
built into the Affordable Care Act and specified by meaningful-use criteria.
1
Source: Manhattan Research, Taking the Pulse® U.S. 2014.
“OptimizeRx and our EHR partners are excited to further develop technologies
that automate information doctors have deemed valuable when treating their
patients. ghg offers the ideal partnership to develop and deliver ‘better access to
better healthcare,’ which is our mission.” said David A. Harrell, Chairman and
CEO, OptimizeRx.
About Grey Healthcare Group
ghg (grey healthcare group) is a global healthcare communications company
capable of driving every aspect of healthcare communication. Headquartered in
New York, with offices in North America, Europe, and Asia, ghg works with
leading companies to build world-class healthcare and pharmaceutical brands
among medical professionals and consumers, with a unique storytelling
approach that covers print, digital and television broadcast media, medical
education, sales force presentations and managed access strategies. ghg is a
wholly-owned member of WPP, a global provider of advertising, branding and
marketing.
About OptimizeRx Corp.
OptimizeRx Corp. provides unique consumer and physician platforms to help
patients better afford and comply with their medicines and healthcare products,
while offering pharmaceutical and healthcare companies effective ways to
expand patient awareness, access and adherence to their medications. OPRX is
based in Rochester, MI.. For more information, please go to
www.optimizerxcorp.com or www.samplemd.com.
