Wednesday, September 02, 2015 3:21:52 PM
VitaminFIZZ, yes, tastes great, but maybe hit the market a year too late. I know there are at least 10 brands on the market that are near identical:
- Fruit Water
- Fruit H20
- Sparkling Ice
- Vita Ice
- Nice Brand (Walgreens House Brand)
- Super Chill Ice
- Polar Sparkling Frost
- VitaminFIZZ
- Cascade Ice
- Aquafina has the 'Color me Kiwi', 'Peelin Good' etc. variety
- Switch Brand
* I am sure if I keep looking I can find 10 more.. This space is crowded, and VitaminFIZZ sales reflect this, and this doesn't include the more clean and clear variety of sparkling flavored waters hitting the market too.
Sales are going to be a lot tougher in this space than anyone ever thought.. The more I reflect back, the more I realize how much 'pump' language Scott Vanis used..
I also understand that the R/S was the only way to move forward and build out the company. This really does suck for us '1st wave' investors, but splitting the stock and having the available 215 million shares is how the company is going to move forward. Scott says right in the PR, and if you read the Q you will understand that they finance the business with MINE shares. This is how they pay for the majority of transactions and are going to continue to do so..
The company is probably another year away from beign profitable, lets hope that it truly does one day..
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