Sunday, August 09, 2015 12:07:12 PM
Management seems a bit flaky on-air, but they are very quick to answer concerns through email. I'm talking within the hour, and I like that from a customer service approach. They seem to be personally excited in the cannabis movement as a whole, which implies to me that they see their future success as personal justification of the existence of the industry. Don't discount fighting for a belief - this drive is very important.
The fact that they are a Canadian company that has abandoned the tight regulatory framework of their (my) country for more lucrative markets in the US implies that they know their global market and will go where the money is. Canada can be revisited when we catch up to the States on the legalization issue (which is hugely ironic).
Bull or Bear economy - it doesn't matter. From a "recreation" point-of-view, people will get high if they have a lot of discretionary cash or if they don't. It's like alcohol, but more affordable and safer. The high lasts longer and is therefore, more affordable for the customer in relation to alcohol, and this = more bang for the consumer buck. Plus much higher margins for the investor.
NHL is trying to implement products with a consistent high using automation. I believe this is the missing piece in the cannabis consumer's world, and cannot be understated. It will add much legitimacy to cannabis as a product. Their marketing strategy appears top-notch.
I'm expecting a huge bump once product lines are on shelves in the fall, rapid and robust expansion to follow :)
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