Saturday, July 25, 2015 10:47:30 AM
You actually think anyone is going to remember some logo they saw days or weeks ago once they get their UHD TVs home, set up and ready to go?
That's just ridiculous, and quite frankly, nobody cares. Congrats. Ultrasham paid to have a few logos amongst the millions consumers are bombarded with every day at any retail outlet.
Ultrasham is getting their clock cleaned by the real UHD players. I see true, dedicated buttons for both Netflix and Amazon's UHD services on both the 2015 Vizio and 2015 Hisense remotes. On the remotes. Every time a consumer grabs their remotes (you know, the things used to actually control their new UHD TVs?). This is the kind of constant, user-friendly, real world marketing exposure that drives consumer interest and promotes usage for Netflix and Amazon.
Both real UHD players are also fully pre-loaded on the Vizio and Hisense TVs and come up on the front/splash page. Ultrasham takes five seasoned detectives and a flashlight to hunt down in the bowels of the useless apps. Then you have to download it. And the sign up process takes forever. Nothing user friendly about any of it.
And of course, nobody is keen to get ripped off with 2K scans touted as "real UHD." So even if anyone finally finds and downloads Ultrasham, it's one and done as soon as they realize they shelled out 10 bucks for one measly d-list flick that is not even on the same planet in terms of quality (and quantity) versus the real UHD players. Or, as reviewers have stated "compressed so badly as to not be even considered UHD."
I noticed also that the Samsung, Vizio and Hisense 2015 UHD TVs promote themselves as "Netflix Recommended TVs" in all of their online and point of purchase marketing. Why isn't UF doing this?
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