TV ?
Matt Pfeffer
I’m glad you ask that because I have seen dramatically contradictory information being circulated sometimes from the very same source. So not sure how that happens exactly. Yes, initially, we will be print and web-based for the most part. But the key thing there is initially, we are not moving our TV by any means. In fact, we budget it mainly to gruesome things for TV this year. But it’s not expensive to produce a TV spot. It’s expensive to air the TV spot and I think, Sanofi is wisely leaving options open and seeing how the impacts shakeout for the things they’ve planned initially before they decide how big they go into something like TV or you missed that all, so definitely not ruling out.