blinkx launches RhythmOne
Source: SMW
blinkx has unified its brand advertising trade entities under a single brand - RhythmOne (1R).
The brand unification augments the company's ability to deliver on the promise of cross-screen advertising at scale, across a consolidated, quality supply footprint.
RhythmOne covers a fully integrated range of formats - including desktop and mobile video, rich media, display, social and native advertising formats.
As a result of this integration, RhythmOne advertisers will be able to reach an expanded, high quality, target audience through a single access point.
With enhanced filtering and targeting capabilities, publisher partners will likely benefit from higher fill rates and pricing, as a result of integrated campaigns across devices. In addition, the integrated brand provides content providers an expanded distribution and monetization platform, given 1R's larger, aggregate supply base. This integration achieves an alignment of objectives among the core constituents within the 1R ecosystem, with tangible, enhanced benefit to each group.
