You do have honorable intentions and I respect that.
At this stage we are dealing with an unknown quantity in respect of lack of communication between the board and the now minority private shareholders. Movements in price are based on manipulation and rumor. If one were to reverse engineer the sudden dips, it seems highly probably that the rumor mill is advantageous to some. Whether people close to the board are speaking of developments (wives have a habit of talking) is another matter but one should always remember this is the OTC Wild West and being a solid organisation or not, you are always liable to market plays, amplified by lower level day traders etc, who tend to follow the trends without examining the underlying figures.
The debt restructuring, late filings, massive salaries and share options, stinking debt restructuring arrangement and general all-round disdain thru silence is enough to raise serious concerns for anyone.
EVERYTHING hinges on very impressive Q4 financials but if ECIG performs in line with most UK brands, we will see a less than impressive bottom line. These big brands are losing market share very quickly as they appeal to new users who graduate to higher powered devices after 3-6 months. They are running out of new users and the future is bleak for cigalike companies.
Wish I could present some solid figures for you friend but the fundamental negatives are considerable.
In the Q4 I would expect to see a lot of stock depreciation and write-offs for each brand.
AI
