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Visiongain: 'Disney makes EUR6.7 million per month from wireless
subscriptions in Japan ' says visiongain's Disney in wireless report
May 23, 2003 (M2 PRESSWIRE via COMTEX) -- Disney are currently investing heavily in the Japanese market. The reason for this being that Disney content is widely available in Northern Europe and the US, however when viewing their market penetration on a global level, Disney's infiltration is small. On the other hand, Far Eastern areas such as Japan, the Philippines, Hong Kong and Taiwan (China) are among the most prominent and advanced wireless markets in the world. Thus in one sense Disney has successfully targeted markets with high wireless usage figures and should continue to follow this strategy whilst also exploring developing markets. In addition, attention must be paid to Disney's worldwide appeal and popularity.
Japan provides a perfect example.
It is not therefore not surprising that Disney chose to make their first foray into the wireless industry in one of the most advanced mobile markets in the world where the traditional Disney brand also happens to be extremely popular.
According to a spokesperson at the Walt Disney Internet Group " We do a revenue share with operators...split around the world ranges from 70/30 - 90/10 (content providers/operator)...our wireless business is profitable and growing.
In Japan we currently have 3.1 million subscriptions ranging from 100 - 300 yen per month".
Thus if the subscription figures provided by WDIG are correct visiongain's report calculates that absolute minimum monthly revenue earnings made by Disney from wireless subscriptions in Japan are around EUR1.7 million and the maximum monthly earnings are approximately EUR6.7 million. Disney's revenue split with operators proves how lucrative their foray into the wireless market is proving to be especially when compared with the revenue split between operators and Media companies in the Wireless TV domain.
The revenue share offered by mobile operators to TV producers who wish to gain revenue from running SMS voting or competition applications is 76% for the operators themselves and a 24% payout to the media company involved. Due to the strength of the Disney brand, they can afford to command between 70-90% share of earnings reaped by operators from the sale of Disney wireless content.
Disney's future in the wireless industry depends entirely on whether it wishes to expand its offerings into other markets and whether its competitors wish to challenge its position as the principle source for cartoon based wireless content. With the potential amount of money to be made the field lies entirely open. Find out where Disney will be focussing its future efforts in terms of the markets and its future products - visiongain's Disney in Wireless report will give you the answers. For further information on the Disney in Wireless report please email mailto:[e-mail]
Disney in Wireless - New independent report
Disney in Wireless - Will the mouse make mobile massive?
Since its humble beginnings as a cartoon studio in the 1920s Disney has grown to become the second largest media corporation in the world. This report assesses how Disney have entered the wireless arena and how they hope to achieve success.
Can they replicate their previous success in the wireless market?
* Who are Disney partnering with to achieve wireless success?
* What are Disney's tactics to ensure majority market share?
* Who do Disney regard as their strongest competition?
* Who is likely to challenge Disney and beat them to establishing new services?
* What will be Disney's most lucrative wireless earner?
* Which markets hold the most future potential for Disney?
Do you know the answers to these questions - maybe you should!!
Visiongain believe that Disney should focus on widening their global market penetration by establishing relationships with major operators in untouched markets. Mobile content is one of the key drivers for generating vital revenues from consumers. The future success of both MMS and 3G will depend upon network operators being able to capitalise on advanced branded content as part of their service offering. Disney should look beyond the domestic US wireless market and focus on the Disney branded content they can introduce to the more advanced wireless markets.
Discover in this report:
-- Where and with whom have Disney struck wireless content deals
-- What is their killer application - ESPN sports news, ABC news or Cartoon based wireless content?
-- Disney's corporate growth and the development of Walt Disney Internet Group
-- The importance of Digital Rights Management
It is not just network operators who will benefit from an association with Disney, but application service providers, handset manufacturers and of course the Disney fanatics themselves.
Also included in this report:
* Disney's global wireless penetration - revenue predictions of Disney's business in Japan
* The popularity of personalisation services by age group
* Third party involvement with the wireless industry
* Comparison between interest in wireless news and sports information and cartoon based wireless content
Disney is not the type of company that should be ignored, this report gives you a head start in establishing your strategy to work with them or begin to compete against them.
This report is ideal for:
-- Application Developers
-- Mobile Entertainment Developers
-- Operators
-- Media Companies
-- Marketing Companies
-- Portals
-- Handset Manufacturers
-- Vendors
I would ask that if you are considering placing an order contact us immediately. I look forward to hearing from you soon with your order.
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Table of Contents
1. Introduction
1.1 Disney Background Image 1 Disney'sTM Mickey MouseTM Figure 1 Disney Corporation Growth Timeline 1.2 Walt Disney Internet Group 1.3 WDIG Financial Results Graph 1: International and US share of annual Disney Revenue Table 1: WDIG Operating Revenues and Losses 1999-2000 Graph 2: Disney Revenue 1996-2002 1.3.1 Profitability of Investment in Disney Graph 3: Disney Investment Growth
2. Disney in Wireless
2.1 Disney in relation to mobile content Table 2 Where to find W DIG Wireless Content 2.2 Health Risks 2.3 Disney's operational use of wireless 2.3.1 Customer Guide Service 2.3.2 Infrastructure 2.3.3 Purchasing - Staff Side 2.3.4 Cruises - Guest Tracking Image 2 Disney Cruise Line Logo
3. The Evolution of Wireless Content and the Technology Employed
3.1 GSM 3.2 SMS Image 3 Mobile phone personalised with SMS South Park cartoon themed logo 3.3 WAP Graph 4 Predicted Wireless Data Users 2005 3.4 i-mode Image 4 Disney image on i-mode mobile phone 3.4.1 What is i-mode 3.4.1.1 Packet Switched Mobile Browser 3.4.1.2 i-mode Gateways 3.4.1.3 The coding language/syntax 3.4.1.4 @docomo.ne.jp 3.4.1.5 Handsets 3.4.1.6 Java for i-mode Figure 2 Java Enabled i-mode Handset Internal Architecture 3.5 PDA 3.6 MMS 3.6.1 MMS News & Sport 3.6.2 Targeted MMS Content 3.6.3 MMS & Personalisation 3.7 GPRS 3.8 3G
4. Wireless Content Deals
4.1 In the Beginning 4.2 Traditional Disney 4.2.1 Disney Wireless Content - Key Fact 4.2.2 Disney's Wireless Strategy 4.2.3 Disney's Wireless Content Deals 4.2.3.1 Asian Operators Table 3: Disney & DoCoMo "Dimo" Wireless Characters 4.2.3.2 European Operators Image 5 Example of Disney Mobile Content 4.2.3.3 Pixar Image 6 Disney Pixar Monsters, Inc 4.2.3.4 Disney in the US Wireless Market Table 4 Disney Around the World 4.3 ESPN, ABCNews, Mr.Showbiz Table 5 US operators who offer WDIG wireless sport and news content 4.4 Wireless Games Graph 5 Predicted US wireless users who will play games on their wireless devices in 2002 & 2006 Image 7 ESPN 2 Minute Drill Game 4.5 Third Party Advertising
5. The Market
5.1 The Market for Disney branded wireless content Figure 3 Disney's Global Wireless penetration (defined by brand type) Graph 6 Maximum and minimum predicted monthly revenue earnings by Disney from wireless services in Japan Table 6 Maximum & Minimum Monthly Revenues by Disney in Japan 5.1.2 Future Markets for Disney to consider 5.1.3 China Table 7: Fixed and Mobile Communications Mediums and Subscribers in China Graph 7: Mobile Subscribers in China 5.1.4 Western Europe - Spain and the Netherlands 5.1.5 Eastern Europe - T-Mobile Table 8: T-Mobile European Subscriber Figures 5.1.6 Purchasing Disney Content Table 9: Price of Disney Wireless Products from Ringtones-direct.com 5.2 The market for cartoon based wireless content 5.2.1 The Asian Market 5.2.2 The Youth Market Graph 8 Average number of ringtones/logos purchased per year by age group 5.3 The market for wireless sports content Table 10 User demographics for RDM's Rivals.net sports website Graph 9 Overall percentage of men and women accessing sports content 5.4 The market for wireless news information Table 11 ABCNEWS.com Audience Demographics Figure 4 Comparison between interest in wireless news and sports information by gender
6. Disney's Role in Personalisation
Graph 10 Ringtone & Logo Percentage Use of SMS Transactions 6.1 Electronic personalisation applications: ringtones and logos 6.1.2 Ringtones 6.1.3 Logos 6.1.4 Ringtone and Logo revenues Graph 11 Estimated logos and ringtones revenue split Table 12 Western European revenues from logos and ringtones (EURbn)
7. Competition
7.1 Wireless content deals by Disney's competitors 7.2 Cartoon based wireless content by Disney's Competitors Image 8 Typical Hello Kitty character Figure 5 FunMail System Architecture Image 9 iomo Scooby Doo Java Game Image 10 Looney Tunes character 7.3 Wireless sports content by Disney's Competitor Image 11 Fox Sports Mobile Services 7.4 Wireless news information by Disney's Competitors Image 12 CNN Wireless Services Ad Table 13 Operators offering CNN wireless content 7.5 Wireless Games by Disney's Competitors Image 13 Fox Sports Wireless Baseball Game
8. Digital Rights Management
8.1 Digital Rights Technology Architecture 8.1.1 Functional Architecture Figure 6 DRM Functional Architecture 8.1.2 Information Architecture Figure 7 DRM Information Architecture - Core Entities Model Figure 8 DRM Information Architecture -Rights Expression Model 8.2 Wireless Digital Rights Management 8.2.1 The Open Mobile Alliance - OMA 8.3 The Benefits of Digital Rights Management
9. Analysis
9.1 Disney's involvement in wireless 9.2 Informational wireless content 9.3 Potential Success of the Traditional Disney Brand 9.4 Personalisation conclusions 9.4.1 Ringtones and Logos Image 14: Example of Disney mobile phone logos 9.4.2 Premium SMS Graph 12: Global Premium SMS sent Graph 13: Global SMS V MMS 9.4.3 Wireless Games 9.5 Rights Issues for Disney 9.6 The Future for Disney 9.6.1 Market Potential Graph 14: Operators' Share of Icon Revenue Graph 15: Content Providers' Share of Icon Revenue Graph 16: Copyright Owners' Share of Icon Revenue 9.6.2 Brand Association
Appendix A - Companies mentioned in this report
Appendix B - Terms and Abbreviations
Appendix C - About visiongain
Companies mentioned in this report
3G Labs ABC ABC News Active Sky Add 2 Phone Alcatel AOL Time Warner AT&T Wireless AvantGo Ayala Corporation Bertelsmann Capital Ventures Bouygues Telecom Cartoon Network CBS Sportsline CNBC CNN (Cable News Network) Codeonline Comedy Central Compaq ConsumerReview.com Deutsche Telekom Digital Bridges Disney (The Walt Disney Company) Disney Cruise Line Djuice DMD Secure Ericsson ESPN Sports Inc Far EasTone Fox Sports FT.com Fun Mail Globe Telecom Hanna Barbera Hong Kong CSL Hutchison Telecommunications Hyperion Books Hyperion Press Indicast Intel Corp iomo IPR Systems Jupiter Media Metrix KDDI KG Telecom Mazingo McDonald's Motorola Nextel Nokia NTT DoCoMo Omnisky Orangeworld PacketVideo Palm Pixar Qualcomm Inc Qwest Reuters Rivals Digital Media Sanrio Sanyo Simon & Schuster Interactive Singapore Telecom SK Telecom Sky Active Sony Ericsson Sports.com Sprint Telenor Mobile The Associated Press TIM T-Mobile (T-Motion) Touchstone Pictures ToysRus.com Universal Verizon Wireless Warner Brothers WDIG (Walt Disney Internet Group) Yahoo ZDNet.com
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