Fuse Science Inc (DROP)

[takeachance2012]

Endorsement Partnerships



Our endorsement partnerships represent a cornerstone for the Company’s efforts to build brand and product identity and awareness more rapidly than traditionally realized from basic advertising and promotion. In 2013, we increased investment in traditional commercial media and creative development using our athlete partnerships. Despite constraints on our capital resources, during 2013 we entered into endorsement partnerships by available capital but progress was made beginning with Zoe Ramano, the first person to run the Tour de France on foot, Garrett Jones, 13 year old Nascar champion, Kris Versteeg, Stanley Cup Champion for the Chicago Black Hawks, David “Big Papi” Ortiz, World Series MVP and Andy Murray, Wimbledon Champion. It is believed that this will allow for more targeted marketing messages to be delivered in real time, with increased quality and relevance to our target consumers. The following are some of the key endorsement partners of the Company:







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Tiger Woods: World Leader in Golf











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Zoe Ramono: Ultra Marathoner











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David “Big Papi” Ortiz: Boston Red Sox











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Jose Bautista: Toronto Blue Jays











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Arian Foster: Houston Texans











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Kris Versteeg: Chicago Blackhawks











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Glover Quin: Houston Texans











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Garrett Jones: 13 Year Old Nascar Driver











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Florida Panthers: NHL Hockey Team




Under these agreements, our partner athletes license us to use their name and image in connection with the promotion of our products. They also undertake to make ongoing social media promotion of our products (e.g. Twitter, Facebook), as well as endorsements in more traditional media forums such as television and radio. In certain circumstances, our brand may be promoted on athletic gear they use.