Hello everbody. I'm Peter Verner, Communications Advisor with MDCE. Clearly this is where the action is and I'd like to join in. Many of you have legitimate issues regarding MDCE's information flow. And you need a clear picture of exactly what's going on and where we stand. I received an email at the weekend from a shareholder, a real cry from the heart. I'd like to copy all of you now on my resonse to him. Regard it as a "State of the MDCE Union" address. It's very long but it had to cover a lot of ground. Please take the time to read it. I look forward to your feedback. From now on please address all your enquires to me directly, either here or at p.verner@medicaretechinc.com. I'm open for business.
MDCE’s senior management team recognized shortcomings in its dissemination of information some time ago.
Corporate updates to shareholders and media releases for the general public were issued on an ad hoc basis.
The website sat, largely untended, during inevitable periods of inactivity while we played the waiting game with Chinese officials.
MDCE has responded decisively by hiring a professional, full-time communications advisor to rectify these shortcomings.
I’m designing a Communications Strategy, a blueprint for the seamless unfolding of the MDCE story, chapter by chapter.
The extent of your need for current information has encouraged me to advance my timelines.
Every possible avenue of communication is being explored
to keep you all up to speed on every element of MDCE’s progress on a regular basis.
I don’t like silence. In the past there have been many times when we’ve had to sit and wait for decisions from bureaucrats in China on one set of negotiations before we could move on and begin the next.
This may happen again in the future as we expand our network to other cities across the country …. a new set of negotiations each time, I’m afraid. Instead of simply being quiet and waiting until there’s something concrete to report, I’ll tell you that we’re waiting. And, if need be, I’ll repeat it the next week.
A website review will begin at once.
I will establish an active presence on IHub.
MDCE also plans to go “Facebook”!
It’s not just for kids anymore. Social Media is the single most powerful tool for communication on earth.
We’ll be setting up a corporate account on Facebook and will be posting information daily, always inviting our shareholders to participate, respond and give us feedback.
This is a constant two-way flow of information, open 24/7. We’ll also assess the suitability of other social media sites.
Obviously, you all chose to invest in MDCE because you saw real potential to make money, to increase your wealth. But you’ve done that with every investment you’ve ever made.
I’m going to suggest that there’s more at play here.
MDCE has embarked on a project of historical proportions, the magnitude of which I, for one, have never seen before.
We’re not manufacturing aluminum siding in Peoria.
We’re engaged with the most populous nation on earth, a country whose economic and social development is expanding on a scale and at a pace unparalleled in human history.
China is a proud, independent thinking society and yet it’s
prepared to entrust its most precious asset, the health and wellness of its children, the generation that will lead the country in the decades to come, to us. To MDCE, a foreign company.
That’s exciting. It’s not siding in Peoria!
Our shareholders should feel and share in that excitement. Call it value added. You’re a vital part of MDCE and we intend, from now on, to give you the inside track on our project, one that’s soon going to capture the attention and imagination of millions of observers worldwide.
It’s that public interest that will, in large part, dictate MDCE’s share price.
The value of MDCE sock is very low because we’re not doing business yet. We’re not making any money. New companies, still in their planning stages, just like us, are highly unlikely to progress beyond the pennies level.
There may be minor fluctuations, a slight increase whenever we say something, a decline after a period of perceived inactivity when we have been silent.
The fact that MDCE shares once traded as high as 47 cents, in the early days of the company, is a testament to how analysts viewed our potential, reinforced by the public’s interest in what we were planning.
We gradually faded from the public eye during those negotiations to obtain the permits, licenses and approvals necessary to operate our clinics.
It’s time to rekindle that original flame. We need to win back the public’s interest.
We can do this using the same tools that will keep you, our shareholders, properly informed. A strong social media presence and a campaign directed at the traditional media, TV, radio and print.
It’s called “generating a buzz” and the timing is perfect.
We are very close to the realization of our goals and on the day when we announce that MDCE has cleared the last bureaucratic hurdle in China and is ready to open its doors to its first patients, we will have a solid base of public awareness from which to launch an intensive media blitz.
Doing business WITH China has become quite simple for the West.
China is open for business but it’s not about to sell the family farm.
Doing business IN China is still a lengthy and complicated process for foreign companies. Obtaining the necessary approvals, permits and licenses to set up shop on Chinese soil is tough for any business. The process, on average, can take up to five years, for companies engaged in general commercial enterprises.
But MDCE is in the business of China’s future, its children. Imagine how much more complex those negotiations have been. Given that, it’s remarkable what MDCE’s executive team has achieved in the relatively short time of two years.
Our team is now very close to the successful conclusion of its efforts. Negotiations are essentially complete.
We are now awaiting answers from Chinese officials to a few outstanding details. We expect to receive them as early as next month and then we can begin what we set out to do.
In the West, a company secures its appropriate registration, qualifies for any necessary licenses, obtains planning permission and goes about its business, basically, as it sees fit.
China, however, retains the right to considerable input into how a foreign company operates on its home turf.
Here’s an example. Let’s say bureaucrats in China’s federal Health Department identify a pressing need for pediatric psychiatry, based on the speed of progress in the country and the stress it might cause children caught up in such a whirlwind.
China has the right to tell us that psychiatry must be our initial priority and we are obliged to comply. This has an obvious bearing on the physical layout of our premises, the equipment we must install and the staff we must hire before we can open our doors.
That’s all we’re waiting for now. And the answer is weeks, not months, away.
We are finally on the threshold and we are ready.
Investors like you have been our backbone.
Sadly we seem to have neglected to tell you that.
We’re doing it now. Thanks. Thanks for your patience and your loyalty.
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