CCME Business Description: China MediaExpress, Holdings, Inc. [CCME.PK] plays ads on video screens in 27,400 or 27,200 coach and intercity buses in China. CCME media reaches tens of millions of passengers each month. Advertisers pay for access to the CCME bus screen media space. CCME video screens are placed on inter-city passenger coaches, airport shuttles, and tourist buses in major cities or scenic spots including Beijing, Shanghai and other cities and provinces including: Guangzhou, Tianjin, Chongqing, Guangdong, Jiangsu, Fujian, Sichuan, Hebei, Anhui, Hubei, Shandong, and Shanxi.
CCME provides advertisers with access to high and medium income bracket passengers who are a captive audience for each ride duration. Advertisers on CCME video media include such famous brands as L'Oreal, the NBA, Oreo, Dove, and Pepsi.
CCME also presently advertises a wholly owned product offering website www.switow.com to passengers on the video screens. CCME plans to place actual Switow order catalogs on video equipped buses too. Through contracts with famous manufacturers or their distributers, Switow.com offers such products as the Apple iPod, Nike sneakers, and Samsung electronics with a lowest price guarantee.
Corporate Structure: CME, through contractual arrangements with Fujian Fenzhong, an entity majority owned by CME's former majority shareholder, operates the largest television advertising network on inter-city express buses in China. While CME has no direct equity ownership in Fujian Fenzhong, through the contractual agreements CME receives the economic benefits of Fujian Fenzhong's operations. Fujian Fenzhong generates revenue by selling advertisements on its network of television displays installed on express buses in China. CCME's underlying operations are sometimes called "CME".
Share Statistics: 1) Issued and Outstanding: 34,290,552 shares 2) Preferred Shares Outstanding: 1,000,000 (convertible 3:1 into common shares) 3) Warrants Outstanding: 3,015,799 warrants