What is Basic Attention Token (BAT)?
The platform is comprised of many components, including a self-serve advertising dashboard (which allows advertisers to launch and manage ad campaigns),
locally-running ad matching and delivery algorithms, attention measurement systems, zero-knowledge proof (ZKP) protocols and more. Developers
will be able to incorporate BAT functionality into their own applications with the upcoming BAT SDK.
The BAT token is an Ethereum-based ERC20 utility token, utilized as the unit of account within the overarching BAT platform:
Advertisers will transact in BAT tokens to purchase advertising space and user attention within the BAT Ads network. (Advertisers will use a self-serve advertiser dashboard.)
Publishers, content creators and app developers will receive ad revenue plus user contributions and tips in BAT tokens. (Publishers/creators use the Publisher Dashboard.)
Users will earn BAT tokens for their attention and engagement with any ads displayed to them, called “ad revenue sharing”. (Users use BAT-enabled applications such as the Brave browser.)
How does BAT work with the Brave browser?
Brave is an open-source, privacy-focused, performant web browser with millions of users that blocks third-party ads, trackers and mining scripts by default,
and offers a set of powerful pro-privacy features (such as Tor-browsing). It is available on Android, iOS, Windows, macOS and Linux.
Note: Brave is a web browser that integrates the BAT platform, but BAT is not limited to the Brave browser (see section: "Is BAT Restricted to the Brave Browser?").
Brave integrates the BAT platform via Brave Rewards. Brave Rewards is comprised of two major components: (1) Brave Ads, (2) Brave Contribute. ____________________________________________________________________________________________________________________________________________________________
https://www.youtube.com/watch?v=mH5SjV7pxzI https://basicattentiontoken.org/ https://brave.com/ https://batgrowth.com/