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Viastar fka VISH RSS Feed

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Created
02/24/04
Type
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Viastar Holdings Inc. ("OTCBB: VISH") has positioned itself in the gap between the major media conglomerates and the universe of independent music, film, and publishing companies. The company has existing music, film, distribution and production capabilities, a current roster of prominent artists, publishing interest worldwide and seasoned industry executives. These facts, coupled with our well established international distribution division, gives Viastar the marketing muscle and enhanced gross profitability of a major, while retaining the flexibility, creative freedom and economies of scale of an independent. By owning its distribution pipeline, Viastar has direct control over the flow of its products to 20,000 plus retail outlets, thus our gross margins are effectively double that of a traditional content provider; and we are not at the mercy of outside distribution to receive payment for our products. As a result, Viastar is a "major independent" in the entertainment industry, recreating the studio system that made Hollywood profitable and powerful. What distinguishes Viastar from its competition is its possession and control of the "complete pipeline" enabling it to produce and place its intellectual property on the shelves of retailers worldwide and thus in the hands of millions of consumers. Like Industry Leaders Sony, Universal, and Warner Bros., Viastar boasts a powerful in-house arsenal that includes an aggressive product development division for music, film and television; an international distribution network of major retail chains, servicing more than 20,000 retail locations worldwide; a complete state-of-the-art marketing & promotions department.
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