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Tapinator Inc. (TAPM)

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Tapinator, Inc. (TAPM) is a leading developer and publisher of mobile games on the iOS, Google Play and Amazon platforms. The Company's portfolio includes over 300 mobile gaming titles that have received more than 450 million player downloads. Tapinator generates revenue through the sale of branded advertisements and consumer app store transactions within its games. Tapinator, based in New York and with product development teams located globally, was founded in 2013 by a visionary team that has been building mobile games and applications since 2007 and has achieved multiple successful exits for investors.

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Tapinator's business strategy includes the creation of a select number of best-in-class Full-Featured Games, such as ROCKY™ and Solitaire Dash, which provide game players with more in-depth, unique content that supports long-term retention and monetization and which can generate significant investment returns. The Full-Featured Games model creates the potential for sustainable $100+ million franchise-type games that have product lifespans of five to ten years. Tapinator uses a proprietary set of dynamic development and marketing processes factored upon gaming category, estimated player retention and projected player profitability.

Recent successful launches of two new Full-Featured titles – Big Sport Fishing 2017 and Dice Mage 2 – were both recognized as "New Games We Love" on Apple's iOS platform. During its first seven days after global release, BSF2017 received over 520,000 player downloads and Dice Mage 2 has generated over 600,000 player installs to date. On iOS, Dice Mage 2 reached #52 in Top Grossing for the Adventure Games category in the United States and generated over $135,000 in gross bookings during the first 30 days after global launch.

Three new titles, ColorFill, Fusion Heroes and Divide & Conquer are in the pipeline for release in Q4 2017 and early 2018 as well. The formula for these game combines proven gameplay elements with best-in-class monetization systems, supplemented by Tapinator's strong creative team of developers, strategists and product specialists. The company's Rapid-Launch Games division also saw increasing player interest recently with the launch of games such as Scary Shark Evolution 3D.

Tapinator's revenue sources are diversified and include 54 percent derived from advertising placed within its mobile games and 46 percent from consumer app store purchases. The company limits advertising placements to between game levels and also runs rewarded video ad units that are tied directly into the game's virtual currency. Tapinator's portfolio includes more than 300 active titles, with no single game accounting for more than 25 percent of total revenues during the first half of 2017.

As Tapinator looks toward the future, opportunities in Virtual Reality (VR) and Augmented Reality (AR) show great promise. The company has released several prototype VR games to gather data before pursuing a more significant VR product. Recent market reports suggest that the VR industry will hit $30 billion by 2020 and the AR industry will surpass that with a projected $120 billion. Tapinator also plans to pursue publishing transactions that leverage its network, platform relationships and operational excellence. Significant opportunities for expanding Tapinator's IP library to new gaming platforms are also on the horizon. The company is targeting 30%+ annual bookings growth for 2017-2019.

Investment Considerations

• Diversified portfolio of 300+ mobile gaming titles with hundreds of millions of players
• Mobile games developed for the iOS, Android and Amazon platforms
• Full-Featured Game revenues expected to increase more than 200% in 2017 based on the launch of new games and existing game updates
• Worldwide mobile gaming revenue projected to reach $74.6 billion by 2020 with mobile advertising revenue topping $166 billion by 2018
• Veteran management team experienced in building digital media businesses



A mobile gaming leader

Tapinator, Inc. is a leading developer and publisher of mobile games for the iOS, Android, and Amazon platforms. Revenues are generated from the sale of branded advertisements within its growing portfolio of mobile games and through app store transactions. Ten of Tapinator's games have been featured as "New Games We Love" and eight of these titles have reached the Top 50 in Games on iOS.

Founded in 2013, the company is headquartered in New York City with product development teams located in the United States, Germany, Pakistan, Indonesia, Russia and Canada. The company is listed on the OTCQB market with a market capitalization of approximately $10 million.


Key Trends

• Media companies embrace Mobile Games and eSports as a way to engage millennials
• Virtual Reality and Augmented Reality are natural market extensions
• Investment in Live Ops + Data Analytics leading to evergreen mobile gaming franchises
• Total time spent in apps worldwide in 2016 reached nearly 900 billion hours
• Downloads increased with more than 13 billion across the leading App Stores


Mobile Advertising & Gaming Markets

Mobile Advertising Revenue Projected to Grow From $101B in 2016 to $166B in 2018

Mobile Gaming Revenue to Grow From $34.8B in 2015 to $74.6B in 2020


Management Team

Tapinator was founded by a visionary team that since 2007 has been working together to build mobile games and applications

Ilya Nikolayev

Ilya Nikolayev, CEO

Ilya Nikolayev is an accomplished technology executive who previously served as the CEO and co-founder of Familybuilder. In 2007, Nikolayev created one of the first successful Facebook applications, Family Tree, and grew the property to over 6 million monthly active unique users and 45 million total users. Nikolayev raised venture capital funding, grew the business to profitability, and successfully sold Familybuilder to Intelius in 2011, generating a significant return for its investors. Nikolayev was also a co-founder at InAppFuel, a patented minigame software for mobile game developers that was sold to Tapinator in 2014. Prior to Familybuilder, he worked in banking for JP Morgan. Nikolayev is a frequently cited industry expert who has appeared recently on Fox Business, Bloomberg and TheStreet. He graduated cum laude from New York University.


Andrew Merkatz

Andrew Merkatz, President

Andrew Merkatz is a finance executive with 20 years of experience as an operator and investor in media and technology growth companies. From 2008-2015, Merkatz was a managing director of investments at Vision Capital where he managed investments in digital media and software technology. Merkatz began his career at private equity firm, Interlaken Capital. He later served as chief operating officer for Site-Specific, one of the first Internet advertising agencies (sold to CKS Group), vice president of corporate development at FLOORgraphics, a pioneering in-store media company (sold to News Corp.), and president of Predict It, a venture-backed digital media company. In 2007, Merkatz co-founded Familybuilder, a leading Facebook app developer, which was sold to Intelius in 2011. In 2013, Merkatz co-founded InAppFuel, a developer of patented minigame software for mobile game developers that was acquired by Tapinator in 2014. Merkatz joined Tapinator as the company's president in June of 2015. Merkatz holds a Bachelor of Arts in economics, with distinction, from the University of Pennsylvania, and an MBA from Harvard Business School.


Robert Crates

Robert Crates, Independent Director

Robert B. Crates has over 25 years of experience in private equity, investing in a broad range of industries and asset categories. Crates has served on the board of directors of numerous public and private companies. He has invested in leading venture capital and hedge funds and served as an advisory director to iEurope, a venture capital fund manager focused on Eastern Europe, and as an advisor/initial investor in the Global Undervalued Securities Hedge Fund. He is currently chairman of Power-by-Power Texas, an electricity procurement, brokerage, and management company. Crates was previously the president and co-founder of Crates Thompson Capital, a private equity investment management company, the General Partner of a private equity fund managed for the principals of Luther King Capital Management, an investment advisory company with more than $10 billion under management, and an analyst in corporate banking with the United States Trust Company of New York. He is a graduate of Yale University.


Teymour Farman-Farmaian

Teymour Farman-Farmaian, Independent Director

Teymour Farman-Farmaian was CMO at Spotify, the world's leading music streaming service, a company he joined in 2011. Farman-Farmaian was responsible for subscription revenues and led a team of over 100 employees. He helped triple revenue growth to hit a $500 million run rate, and achieve 7.5 million DAU. In 2012, Farman-Farmaian left Spotify to focus on various start-ups with heavy viral and engagement components. Before Spotify, Farman-Farmaian spent close to two years with Zynga (ZNGA) as GM of Partnerships. There, he was responsible for Zynga's multi-billion-dollar partnership with Facebook as well as relationships with Yahoo (YHOO) and Google (GOOG). Farman-Farmaian joined Zynga after six years at Google where he held various roles including director of European Sales Operations. Farman-Farmaian has a Bachelor of Arts from Duke University and an MBA from Harvard University.


Tapinator, Inc.
110 West 40th St., Ste 1902
New York, NY 10018
Phone: (914) 960-6232

1324 Lexington Ave.
Suite 117
New York, NY 10128
Phone: (914) 930-6232


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News News Alert: Small Company Offering and Sale of Securities Without Registration (d) 01/17/2018 03:54:21 PM
#1011   NEWS OUT!!! BP_SCULPIN 01/11/18 06:57:30 PM
#1010   TAPM Set to Exploit Global Mobile Gaming Market NetworkNewsWire 01/11/18 12:38:17 PM
#1009   TAPM - $1 very soon! BP_SCULPIN 01/11/18 09:49:07 AM
#1008   total monster move. blue sky!! TrendTrade2016 01/11/18 05:17:24 AM
#1007   TAPM whales are here. MexicanX 01/10/18 06:28:41 PM
#1006   This is going to rock. MexicanX 01/10/18 06:24:32 PM
#1005   * * $TAPM Video Chart 01-10-18 * * ClayTrader 01/10/18 05:09:10 PM
#1004 57_2001 01/10/18 02:31:55 PM
#1003   I went ahead and bit too. This is badbass58 01/10/18 11:30:24 AM
#1002   loaded the boat here TrendTrade2016 01/10/18 09:56:44 AM
#1001   Blockchain Emerging as a New Frontier for the NetworkNewsWire 01/09/18 08:49:36 AM
#1000   Will the venture into the fantasy money ring badbass58 01/05/18 03:15:36 PM
#999   TAPM Announces Formation of Blockchain-Focused Subsidiary NetworkNewsWire 01/03/18 10:18:55 AM
#998   TAPM is Uniquely Positioned to Take Advantage of NetworkNewsWire 01/02/18 12:57:23 PM
#997   TAPM Keeps Pace with Ongoing Growth in Mobile NetworkNewsWire 12/28/17 11:54:27 AM
#996   TAPM Keeps Growing as Mobile Gaming Market Continues NetworkNewsWire 12/26/17 02:10:12 PM
#995   TAPM to Explore Virtual, Augmented Reality Game Opportunities NetworkNewsWire 12/22/17 12:46:31 PM
#994   TAPM Positioned for Growth in Booming Mobile Gaming Market NetworkNewsWire 12/19/17 02:02:02 PM
#993   TAPM Boasts Impressive Portfolio NetworkNewsWire 12/15/17 03:30:16 PM
#992   TAPM~~Address 110 W 40Th St Rm 1902 m1999 12/09/17 10:37:48 AM
#991   TAPM~~Share Information m1999 12/09/17 10:37:13 AM
#990   TAPM~~Mobile Gaming Acquisitions on Pace to Boom in 2018 m1999 12/09/17 10:35:26 AM
#989   TAPM~~NetworkNewsWire Announces Publication on M&A in the Mobile m1999 12/09/17 10:33:51 AM
#988   TAPM Tapping into Revenue for Existing Games NetworkNewsWire 12/08/17 01:53:10 PM
#987   Mobile Gaming Acquisitions on Pace to Boom in 2018 NetworkNewsWire 12/06/17 08:46:05 AM
#986   TAPM Tapping into Growing Market with Popular and NetworkNewsWire 12/05/17 12:49:43 PM
#985   TAPM Unveils Full-featured Pipeline to Kick-off 2018 NetworkNewsWire 11/30/17 12:24:43 PM
#984   TAPM's Virtual Mom: Happy Family 3D Enters Top NetworkNewsWire 11/28/17 09:23:42 AM
#983   TAPM Posts Q3 2017 Financial Results NetworkNewsWire 11/14/17 01:52:30 PM
#982   TAPM's Experienced Leaders Forge Mobile Gaming Strategy NetworkNewsWire 11/13/17 01:18:04 PM
#981   Highly Anticipated Game Releases Could Heat Up Investor NetworkNewsWire 11/07/17 08:51:03 AM
#980   TAPM Enters Partnership with Germany-based Robot Cake Games NetworkNewsWire 11/02/17 11:21:29 AM
#979   TAPM Forms Strategies For Growing Mobile Gaming Markets NetworkNewsWire 11/01/17 12:31:34 PM
#978   TAPM CEO Tells Three Secrets of Company’s Success NetworkNewsWire 10/24/17 01:54:00 PM
#977   TAPM Announces Launch of ‘Scary Clown: Halloween Night’ NetworkNewsWire 10/23/17 09:31:38 AM
#976   I think it will come down to how PENNYBUSTER 10/22/17 12:43:00 PM
#975   Any opinion on where this is headed? I’ve Bison8123 10/22/17 09:18:34 AM
#974   TAPM Mobile Gaming is not a Game NetworkNewsWire 10/19/17 03:07:00 PM
#973   $TAPM Nice and Quietly Climbing. PENNYBUSTER 10/18/17 06:37:38 PM
#972   $TAPM Up 80% Today... PENNYBUSTER 10/17/17 07:02:22 PM
#971   These 5 Mobile Gaming Stocks Aren’t Playing Around NetworkNewsWire 10/17/17 08:48:08 AM
#970   TAPM Sets Launch Date for Major Dice Mage NetworkNewsWire 10/12/17 09:54:11 AM
#969   TAPM is “One to Watch” NetworkNewsWire 10/09/17 01:48:20 PM
#968   Tapinator Announces Q3 Preliminary Results and 2017 / misanthrope 10/03/17 10:40:40 AM
#967   Tapinator Announces Q3 Preliminary Results and 2017 / misanthrope 10/03/17 10:39:37 AM
#966   like all your cars ----- now get back copytele 09/13/17 05:50:07 AM
#965 PENNYBUSTER 09/08/17 09:47:41 PM
#964   Tapinator Publishes New Corporate Video and Updated Investor Presentation PENNYBUSTER 09/08/17 06:24:48 PM
#963   Tapinator Announces Up to $3.0 Million Common Stock PENNYBUSTER 09/08/17 06:22:00 PM
#962   News out on offering. PENNYBUSTER 09/08/17 06:13:27 PM