Tapinator, Inc. (TAPM) is a leading developer and publisher of mobile games on the iOS, Google Play and Amazon platforms. The Company's portfolio includes over 300 mobile gaming titles that have received more than 450 million player downloads. Tapinator generates revenue through the sale of branded advertisements and consumer app store transactions within its games. Tapinator, based in New York and with product development teams located globally, was founded in 2013 by a visionary team that has been building mobile games and applications since 2007 and has achieved multiple successful exits for investors.
Tapinator's business strategy includes the creation of a select number of best-in-class Full-Featured Games, such as ROCKY™ and Solitaire Dash, which provide game players with more in-depth, unique content that supports long-term retention and monetization and which can generate significant investment returns. The Full-Featured Games model creates the potential for sustainable $100+ million franchise-type games that have product lifespans of five to ten years. Tapinator uses a proprietary set of dynamic development and marketing processes factored upon gaming category, estimated player retention and projected player profitability.
Recent successful launches of two new Full-Featured titles – Big Sport Fishing 2017 and Dice Mage 2 – were both recognized as "New Games We Love" on Apple's iOS platform. During its first seven days after global release, BSF2017 received over 520,000 player downloads and Dice Mage 2 has generated over 600,000 player installs to date. On iOS, Dice Mage 2 reached #52 in Top Grossing for the Adventure Games category in the United States and generated over $135,000 in gross bookings during the first 30 days after global launch.
Three new titles, ColorFill, Fusion Heroes and Divide & Conquer are in the pipeline for release in Q4 2017 and early 2018 as well. The formula for these game combines proven gameplay elements with best-in-class monetization systems, supplemented by Tapinator's strong creative team of developers, strategists and product specialists. The company's Rapid-Launch Games division also saw increasing player interest recently with the launch of games such as Scary Shark Evolution 3D.
Tapinator's revenue sources are diversified and include 54 percent derived from advertising placed within its mobile games and 46 percent from consumer app store purchases. The company limits advertising placements to between game levels and also runs rewarded video ad units that are tied directly into the game's virtual currency. Tapinator's portfolio includes more than 300 active titles, with no single game accounting for more than 25 percent of total revenues during the first half of 2017.
As Tapinator looks toward the future, opportunities in Virtual Reality (VR) and Augmented Reality (AR) show great promise. The company has released several prototype VR games to gather data before pursuing a more significant VR product. Recent market reports suggest that the VR industry will hit $30 billion by 2020 and the AR industry will surpass that with a projected $120 billion. Tapinator also plans to pursue publishing transactions that leverage its network, platform relationships and operational excellence. Significant opportunities for expanding Tapinator's IP library to new gaming platforms are also on the horizon. The company is targeting 30%+ annual bookings growth for 2017-2019.
• Diversified portfolio of 300+ mobile gaming titles with hundreds of millions of players
• Mobile games developed for the iOS, Android and Amazon platforms
• Full-Featured Game revenues expected to increase more than 200% in 2017 based on the launch of new games and existing game updates
• Worldwide mobile gaming revenue projected to reach $74.6 billion by 2020 with mobile advertising revenue topping $166 billion by 2018
• Veteran management team experienced in building digital media businesses
A mobile gaming leader
Tapinator, Inc. is a leading developer and publisher of mobile games for the iOS, Android, and Amazon platforms. Revenues are generated from the sale of branded advertisements within its growing portfolio of mobile games and through app store transactions. Ten of Tapinator's games have been featured as "New Games We Love" and eight of these titles have reached the Top 50 in Games on iOS.
Founded in 2013, the company is headquartered in New York City with product development teams located in the United States, Germany, Pakistan, Indonesia, Russia and Canada. The company is listed on the OTCQB market with a market capitalization of approximately $10 million.
• Media companies embrace Mobile Games and eSports as a way to engage millennials
• Virtual Reality and Augmented Reality are natural market extensions
• Investment in Live Ops + Data Analytics leading to evergreen mobile gaming franchises
• Total time spent in apps worldwide in 2016 reached nearly 900 billion hours
• Downloads increased with more than 13 billion across the leading App Stores
Mobile Advertising & Gaming Markets
Mobile Advertising Revenue Projected to Grow From $101B in 2016 to $166B in 2018
Mobile Gaming Revenue to Grow From $34.8B in 2015 to $74.6B in 2020
Tapinator was founded by a visionary team that since 2007 has been working together to build mobile games and applications
Ilya Nikolayev, CEO
Ilya Nikolayev is an accomplished technology executive who previously served as the CEO and co-founder of Familybuilder. In 2007, Nikolayev created one of the first successful Facebook applications, Family Tree, and grew the property to over 6 million monthly active unique users and 45 million total users. Nikolayev raised venture capital funding, grew the business to profitability, and successfully sold Familybuilder to Intelius in 2011, generating a significant return for its investors. Nikolayev was also a co-founder at InAppFuel, a patented minigame software for mobile game developers that was sold to Tapinator in 2014. Prior to Familybuilder, he worked in banking for JP Morgan. Nikolayev is a frequently cited industry expert who has appeared recently on Fox Business, Bloomberg and TheStreet. He graduated cum laude from New York University.
Andrew Merkatz, President
Andrew Merkatz is a finance executive with 20 years of experience as an operator and investor in media and technology growth companies. From 2008-2015, Merkatz was a managing director of investments at Vision Capital where he managed investments in digital media and software technology. Merkatz began his career at private equity firm, Interlaken Capital. He later served as chief operating officer for Site-Specific, one of the first Internet advertising agencies (sold to CKS Group), vice president of corporate development at FLOORgraphics, a pioneering in-store media company (sold to News Corp.), and president of Predict It, a venture-backed digital media company. In 2007, Merkatz co-founded Familybuilder, a leading Facebook app developer, which was sold to Intelius in 2011. In 2013, Merkatz co-founded InAppFuel, a developer of patented minigame software for mobile game developers that was acquired by Tapinator in 2014. Merkatz joined Tapinator as the company's president in June of 2015. Merkatz holds a Bachelor of Arts in economics, with distinction, from the University of Pennsylvania, and an MBA from Harvard Business School.
Robert Crates, Independent Director
Robert B. Crates has over 25 years of experience in private equity, investing in a broad range of industries and asset categories. Crates has served on the board of directors of numerous public and private companies. He has invested in leading venture capital and hedge funds and served as an advisory director to iEurope, a venture capital fund manager focused on Eastern Europe, and as an advisor/initial investor in the Global Undervalued Securities Hedge Fund. He is currently chairman of Power-by-Power Texas, an electricity procurement, brokerage, and management company. Crates was previously the president and co-founder of Crates Thompson Capital, a private equity investment management company, the General Partner of a private equity fund managed for the principals of Luther King Capital Management, an investment advisory company with more than $10 billion under management, and an analyst in corporate banking with the United States Trust Company of New York. He is a graduate of Yale University.
Teymour Farman-Farmaian, Independent Director
Teymour Farman-Farmaian was CMO at Spotify, the world's leading music streaming service, a company he joined in 2011. Farman-Farmaian was responsible for subscription revenues and led a team of over 100 employees. He helped triple revenue growth to hit a $500 million run rate, and achieve 7.5 million DAU. In 2012, Farman-Farmaian left Spotify to focus on various start-ups with heavy viral and engagement components. Before Spotify, Farman-Farmaian spent close to two years with Zynga (ZNGA) as GM of Partnerships. There, he was responsible for Zynga's multi-billion-dollar partnership with Facebook as well as relationships with Yahoo (YHOO) and Google (GOOG). Farman-Farmaian joined Zynga after six years at Google where he held various roles including director of European Sales Operations. Farman-Farmaian has a Bachelor of Arts from Duke University and an MBA from Harvard University.
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