Snap Inc., formerly Snapchat, Inc., is a camera company. The Company is engaged in advertising business. The Company’s customers can create Snaps using Sponsored Creative Tools, such as Sponsored Lenses and Sponsored Geofilters, or view them by watching their friends’ Snaps that contain the advertising creative. The Company’s product, Snapchat, is a camera application that is created to enable people communicate through short videos and images, that are called as Snaps. The Company’s Snap advertisements are vertical full screen video advertisements in the Snap format. The Company offers a range of third party and in-house solutions to measure advertising effectiveness. The Company works with partners to verify that an advertisement was in fact delivered to a given user. The Company works with third parties to measure the reach and frequency of a campaign, and the demographics of the users that viewed the campaign.