Setting the Stage for Rocky Brands's Earnings Announcement; RCKY October 19, 2010 01:21 Rocky Brands, Inc. (RCKY) [Chart - Analysis - News] is scheduled to announce earnings after the market closes on Thursday, October 21st. Looking at the analyst consensus, it appears most traders believe RCKY is going to announce a profit of 46 cents per share. Comparing the consensus estimate with RCKY's profit of 50 cents per share a year ago, you can see that most analysts believe the company performed worse this year than it did last year. As you prepare for RCKY's announcement on Thursday, remember that a profit of 46 cents per share has already been priced into the value of the stock. So if earnings come in at that level, we probably won't see much change in the price of the stock---unless the company changes its outlook for the future. It's also important to remember that good earnings don't always lead to higher stock prices. RCKY has gained 3 cents (0.39 percent) during the past week and is currently trading above its 20-day and 50-day moving averages but below its 200-day moving average. Investors will also be evaluating other stocks in the Textile - Apparel Footwear & Accessories industry as RCKY announces its earnings to see if any of the same factors that are influencing RCKY may also come to bear on those stocks.