Issuer’s Business, Products & Services
Description of the issuer’s business operations
Pulse Evolution Corporation is a market leader in the emerging virtual human likeness space, and among the most globally recognized developers of hyper-realistic digital humans – computer generated assets that appear to be human and can perform in live shows, virtual reality, augmented reality, holographic, 3D stereoscopic, web, mobile, interactive and artificial intelligence applications.
We believe that digital humans will be ubiquitous in society, culture and industry. In the last decade, as a result of the work of our principal founder, hyper-realistic digital humans have performed in movies, such as The Curious Case of Benjamin Button (2008) and Tron: Legacy (2010), and also on stage such as the virtual performance of a digital Tupac Shakur at the Coachella Valley Music Festival (2012). The Company continued to develop this new form of entertainment through its live television production of Virtual Michael Jackson at the Billboard Music Awards show in 2014. We expect that, in years to come, digital humans will not only perform for audiences on stage and in film, but they will also represent individual consumers as digital likeness avatars, in realistic and fantasy form, appearing and interacting on the consumer’s behalf in electronic and mobile communication, social media, video game, virtual reality, and augmented reality.
Our leadership team is currently focused on applications of digital humans in entertainment. We believe the entertainment industry provides us with attractive near-term opportunities to put digital humans to work in proven performance-oriented business models, while also allowing us to use the visibility of our globally recognized celebrities to showcase our digital human technologies and their applications across other industries. Accordingly, our current business plan is to generate revenues from the production and appearance of digital human representations of the world’s best- known living and late celebrities in full length entertainment experiences, brand marketing events and digital products.
The Company will continue to focus on the ongoing development of the core digital human technology and also to further develop the digital likeness of Michael Jackson, and other leading celebrities and celebrity estates, with which the Company has contractual or shareholder-based relationships, in anticipation of starting full production of theatrical shows, music concerts and other events. For example, the Company has a long-term digital likeness rights and revenue-share agreement with the estate of Michael Jackson, and the Company also counts the estates of Michael Jackson, Elvis Presley and Marilyn Monroe as significant shareholders.
Date and State of Incorporation
Pulse Evolution Corporation was incorporated on May 31, 2013, under the laws of the State of Nevada, under the name QurApps, Inc. Effective May 8, 2014, the Company changed its name to Pulse Evolution Corporation.
The issuer’s primary and secondary SIC Codes
The primary SIC code is 7372 and the secondary SIC code is 7111
The issuer’s fiscal year-end date
The fiscal year-end of Pulse Evolution Corporation is June 30.
Principal Products or Services, and their Markets
Pulse Evolution Corporation participates in various segments of the media and entertainment industry by virtue of its development of market leading human animation technologies:
We are actively seeking strategic partners and technology licensing relationships with leading developers of artificial intelligence technologies. It is our goal to have our human animation technologies help to develop a “face” of artificial intelligence, to provide a human form to interactive artificially intelligent computer beings that will be common in society, providing useful information and services to people in diverse industries, such as education, health care, telecommunications, defense, transportation and entertainment. We believe the experience and vision of our leadership team, combined with existing and growing business relationships, have positioned the Company to be a pioneer in the development of consumer facing artificial intelligence applications.
The corporate offices of Pulse Evolution Corporation are leased facilities, subject to a commercial lease with an unaffiliated third-party, located at 11450 SE Dixie Highway, Hobe Sound, FL 33455. The lease expires on June 30, 2018, however such lease may be extended at the option of the Company.
Officers, Directors and Control Persons
A) The officers of the Company are:
Jordan Fiksenbaum, CEO / Chairman
Harley Zhao, Director
Beneficial Shareholders (greater than 10%)
XIX Entertainment, LLC holds warrants to acquire 36,678,028 common shares of PLFX at an exercise price of $1.00 per share, at any time, until expiration of the warrants on January 27, 2023. XIX Entertainment is controlled by Mr. Simon Fuller and is located at 9000 Sunset Boulevard, West Hollywood, CA 90069.