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Pulse Beverage Corp. (PLSB)

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Pulse Beverage Corporation (PLSB)

11678 N Huron Street
Northglenn, CO 80234

P: (720) 382-5476 
F: (720) 382-5474


Investor Relations:
Ten Associates LLC

Tom Nelson

    11529 N. 120th Street

    Scottsdale, AZ . 85259


   Phone: (480) 326-8577

Media Relations:
George Medici/Ron Neal
(310) 279-5980

Consumer Inquiries:

O/S: 633,600,734 M

Transfer Agent

Transhare Corporation
Office (303) 662-1112
Fax (303) 662-1113

Key Executives

 Robert E. Yates
Chairman, Chief Exec. Officer and Pres
 Ron Kendrick
Chief of Product Devel.
 Paddy Sheya
VP and National Sales Mang.


Proven Experience

Pulse has assembled an outstanding management team of beverage industry executives that have successfully launched and/or managed the distribution for more than 25 major brands over the 20 years and have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets, convenience stores and mass merchants.


Robert Yates - President and CEO
Mr. Yates is a seasoned business executive with experience in growing and managing businesses. Mr. Yates has been involved in the beverage industry for over 20 years. During this time, he generated approximately $50 million in annual sales and managed the most successful master licensee for Clearly Canadian Beverage Company through much of Canada and the U.S. His distribution portfolio included; Monster Energy Drink®, AriZona® Iced Tea, Rock Star Energy Drink®, Vitamin Water®, Perrier®, Everfresh® Juices, Ocean Spray®, Miller® Beer, Honest Tea® and Fiji® Water. He has been involved in all aspects of the beverage industry including: new product and label development, manufacturing, distribution, and marketing.In addition, Mr. Yates successfully launched his own brand, Kwencher, which he built into a 2 million case brand in two years. Mr. Yates completed a management course at Ogelthorpe University in Atlanta, Georgia, and has an associate’s degree in business administration from Highland Park College, in Highland Park, Michigan and completed a Professional Personnel Management Course with the US Air Force.


Ronald Kendrick - Chief of Product Development
Mr. Kendrick has been involved in the beverage industry for more than thirty years. Between 1989 and 1999 he served as VP of Operations and Product Development for Clearly Canadian Beverage Company where he managed both supply and logistical operations during a time when Clearly Canadian sales grew from zero to $180 million. Mr. Kendrick was instrumental in designing and developing new products and packages for Clearly Canadian, improving its marketing capabilities and lowering its production costs. Mr. Kendrick then founded Catalyst Development Inc. and has created products for a host of beverage companies including Baxter Healthcare where he played a pivotal role in the development of the Pulse® product line. Mr. Kendrick is the past President of the Canadian Bottled Water Association and a member of the Institute of Food Technologist, the American College of Sports Medicine, and the International Society of Beverage Technologies.


Parley (Paddy) Sheya - Director and National Sales Manager
Mr. Sheya brings over twenty-nine (29) years of international executive sales and distribution management experience in the beverage industry. He has a proven and successful track record in the development of brands and in building beverage brand sales and distribution systems from the ground up to multi-million case sales. A notable example includes leading Clearly Canadian® from nil to 4.8 million cases in less than 3 years as he administered 125 distributers and co-ordinated sales programs for all master distributers. He managed Kwencher® sales from nil to 1.7 million cases in less than 2 years along with bringing Blue Ox Energy Drink from nil to 850,000 cases and opening 122 distributors nationwide for what was then a new and unknown product. Mr. Sheya also managed a vast mix of beverage brands including: Jolt Cola®, Hires Root Beer®; Crush® Soda; Bubble-Up®; Country Time Lemonade®; Hansen’s Natural Sodas and Juices; New York Seltzer® and Evian Water®. Mr. Sheya, through Sheya Bros. Distributing, built a brand called Old San Francisco Seltzer which was the West’s answer to New York Seltzer. Sheya sold this brand to Cable Car Beverage Corp., owners of Stewarts Root Beer, a nationally recognized brand. During his career he has enjoyed excellent relations with major retailers such as Sam's, Wal-Mart, Target, Kroger, Costco, Walgreen's, CVS, Valero's, Public's, Win Dixie, Rainbow Foods, Safeway, Albertson's, 7-11, Circle K, Smith Foods, Kum-n-Go, Casey's, Sheetz, White Hens, Speedway, GNC, Conoco, Whole Foods, UNFI Rocky Mountain and West Coast, Sunflower Markets, Price Chopper Food Markets, Quik Trip and Vitamin Cottage and has further worked extensively with major distributors across the US as well as in Canada, Mexico, Ireland and the UK. Most recently he was the key account manager for New Leaf Brands, Inc. developing national sales for Inspiration Beverage and Bing Energy Drink. Mr. Sheya was educated at Eastern New Mexico University where he received a Bachelor of Science, Education with a Minor in Sociology. He was awarded an Athletic Scholarship (football) and Inducted into the ENMU Hall of Fame in 2005.


OTC Market Up To Date News For PLSB





Field Photos Verified Product


Business Summary


About Us

Based in vibrant Colorado, we’re committed to providing awesome tasting, healthy nutritional beverages. We know there’s so much to choose from these days in the beverage world, but believe we’re uniquely different by providing the absolute best in quality nutritional beverages, that are also good for your health. We aren’t one of the big beverage conglomerates dominating the supermarket shelves, but rather we excel at what we put in our beverages to benefit the human race, not the rat race. We’re middle-America committed to making a healthy difference in the beverage industry, while having fun living life healthy, active and large!


Our mission is to be one of the market leaders in the development and marketing of nutritional/functional beverage products that provide real health benefits to a significant segment of the population and are convenient and appealing to consumers. We have an experienced management team of beverage industry executives that have successfully launched and/or managed the distribution for more than twenty-five major brands over the past twenty years. They have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets and convenience stores.


Our initial commercial product is Natural Cabana® Lemonade. Our flagship product is PULSE® brand of functional/nutritional beverages (“PULSE®”) in three health platforms: PULSE® Heart Health Formula™, PULSE® Women’s Health Formula™, PULSE® Men’s Health Formula™. We presently manufacture, through co-packers, distribute and market both products.

In early 2011 we developed and then, in October, 2011, produced and distributed Natural Cabana® Lemonade. We launched Natural Cabana® Lemonade ahead of PULSE® in order to establish a comprehensive nationwide and international distribution system. Lemonades are widely considered to be an easily understood product as compared to a highly nutritional product such as PULSE® which requires more education at the distribution and retail level.

To ensure that the flavor profiles and nutritional platforms of our products meet the needs of consumers’ taste, health and life-style, we contract the services of Catalyst Development Inc. (“Catalyst”), a highly respected beverage product development firm located in Burnaby, BC, Canada. Catalyst developed the formulations for PULSE® under license, for Baxter Healthcare Corporation. Our product development team has ensured PULSE® is a lower calorie, great tasting functional /nutritional beverage that provides the benefits we claim on PULSE® labels. We use a hot-fill process of production to allow the PULSE® product to have all natural ingredients without the use of preservatives.

2013- Q1 UPDATE

The Pulse Beverage Corporation (OTCQB: PLSB) ("Pulse"), makers of PULSE(R) brand of functional beverages and Cabana(TM) 100% Natural Lemonade, today announced its 1st Quarter results for 2013 and issued a corporate update.

Q1-2013 Highlights:

Case sales during Q1-2013 for Cabana(TM) increased 169% quarter over quarter and 133% as compared to Q1-2012. Revenue during Q1-2013 for Cabana(TM) increased by 232% quarter over quarter and 115% as compared to Q1-2012.

Investment Highlights

PULSE® was originally developed by a major healthcare company

The Pulse® 'functional' beverage products were scientifically researched and formulated by a major healthcare company and licensed to Pulse.

Pulse owns the right to use the following Side Panel Statement for PULSE formulations for heart health, men's health and women's health: “Formulation developed under license from Baxter Healthcare Corporation”.

This right is in perpetuity and does not require any royalty payments.

The PULSE BRANDS may be the only refreshment beverage developed that actually have sufficient dosages of functional ingredients to actually promote health.

Pulse’s product mix is calculated to exploit niches that are either unoccupied or have yet to attract significant attention.

Currently, Japan is the largest consumer of vitamin enriched drinks, with 2009 sales of $8.9 billion. However, the growing popularity of the category in the United States has caused some experts to predict it will overtake Japan in 2014. Pulse goes beyond vitamin enhancement by using 100% natural ingredients and nutritional additives.

The United States has more than 2,600 beverage companies and 500 bottlers of beverage products. Collectively they account for more than $105 billion in annual sales. It is estimated that globally, more than $300 billion worth of non-alcoholic beverages are sold annually.


Pulse has in excess of $4.5 million in working capital as at March 31, 2013 including cash of $3.8 million, as such, Pulse will likely not need additional capital to finance the growth of its operations for its PULSE(R) and Cabana(TM) products. Pulse has received several offers for additional financing but has turned the offers down as it doesn't require additional financing for the foreseeable future.,_2013.pdf

SEC filings
  Company Name Form Type  Filling Date  File/Film number    
  PULSE BEVERAGE 8-K 2013-02-04 000-53586
  PULSE BEVERAGE  10-Q/A 2012-12-17 000-53586
  PULSE BEVERAGE  10-Q/A 2012-11-14 000-53586
  PULSE BEVERAGE  10-Q 2012-11-13 000-53586


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PLSB News: Statement of Changes in Beneficial Ownership (4) 06/06/2018 02:00:06 PM
PLSB News: Notification That Annual Report Will Be Submitted Late (nt 10-k) 03/30/2018 04:31:53 PM
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#47003  Sticky Note PLSB NEWS 07/31/2018 Taco1 07/31/18 09:52:20 PM
#46973  Sticky Note PLSB NEWS 7/31/18!!!! HUGE NEWS$$$$$$$ DavidLeeRoth 07/31/18 07:03:30 PM
#40768  Sticky Note Back to .0001!! breynolds 03/23/18 11:17:02 AM
#47485   PLSB registered with the SEC. A company that powerbattles 08/19/18 05:20:03 AM
#47484   Anyone here knows the current share structure? The powerbattles 08/19/18 04:50:18 AM
#47483   Plsb is in better position than they have sylvia07 08/19/18 04:35:42 AM
#47482   This is utterly amazing how a certain individual jacksira 08/19/18 01:34:56 AM
#47481   One last thing JackAskSlap 08/18/18 11:25:27 PM
#47480   PLSB Tic Toc JackAskSlap 08/18/18 11:23:25 PM
#47479   Feast or Famine JackAskSlap 08/18/18 11:05:23 PM
#47478   PLSB I believe you now!! JackAskSlap 08/18/18 10:59:20 PM
#47477   PLSB A knock On Heavens Door is coming JackAskSlap 08/18/18 10:43:04 PM
#47476   PLSB Out with "Old" in with the "New" JackAskSlap 08/18/18 10:38:21 PM
#47475   BS..! PLSB :-D That’s all opinions except for DavidS67 08/18/18 10:37:28 PM
#47474   The proof of this not being a pump JackAskSlap 08/18/18 10:36:47 PM
#47473   BS? Evidently NOT.. lmao, I didn’t mention what DavidS67 08/18/18 10:35:44 PM
#47472   It all looks Yummy to me! I'm thirsting Taco1 08/18/18 10:31:21 PM
#47471   PLSB #1 Coconut Water on the Planet JackAskSlap 08/18/18 10:28:29 PM
#47470   PLSB You were right Taco JackAskSlap 08/18/18 10:26:07 PM
#47469   Unbelievable we have made it to number 4 Taco1 08/18/18 10:22:52 PM
#47468   Want the real and "true" facts? driller4oil 08/18/18 10:02:29 PM
#47466  Restored BS PLSB I do know how to read driller4oil 08/18/18 09:53:19 PM
#47465   Very intriguing thanks for the videos. The Taco1 08/18/18 08:19:30 PM
#47464   Jane I got plenty more stuff believe me Taco1 08/18/18 08:07:27 PM
#47463   I think my favorite is this commercial they bearhug123 08/18/18 08:03:05 PM
#47462   DLR here's a picture of the storefront. This Taco1 08/18/18 07:59:16 PM
#47461   Its like a Starbucks but for Cabana! Pulse jane666666 08/18/18 07:55:57 PM
#47460   BETTER4U//BETTER4PLSB LONGS;) DavidLeeRoth 08/18/18 07:38:53 PM
#47459   Watch the video people this was posted on Taco1 08/18/18 07:27:20 PM
#47458   With footage like this and pics I don't Taco1 08/18/18 07:13:11 PM
#47457   Bobby keep a Keen Eye on what I Taco1 08/18/18 07:00:30 PM
#47456   Yep excellent find, that is before the sellout jacksira 08/18/18 06:02:40 PM
#47455   Scroll to the bottom of the Buy Pulse BobbyGee 08/18/18 05:43:58 PM
#47454   Hey zatafour you won't believe what I've found! Taco1 08/18/18 04:15:53 PM
#47453   Excellent find here taco... zatafour 08/18/18 02:02:17 PM
#47452   exactly driller PLSB will be a winner ;) RammageRaul 08/18/18 01:17:51 PM
#47451   He said it best...Go Pulse! jane666666 08/18/18 01:03:57 PM
#47450   Yates/BETTER4U Will take PLSB to a whole new DavidLeeRoth 08/18/18 11:10:18 AM
#47449   DLR I'm going to repost these pics in Taco1 08/18/18 11:03:56 AM
#47448   Patience will pay off here....the best things are sylvia07 08/18/18 10:43:11 AM
#47447   Looking good Taco;) PLSB and YATES/BETTER4U are bringing it!!!!!!!!! DavidLeeRoth 08/18/18 10:24:38 AM
#47446   Happy to see that on its way up...hoping sylvia07 08/18/18 10:11:08 AM
#47445   For all of you Taco1 08/18/18 07:02:50 AM
#47444   Worthless chatter can't prove any of this will jacksira 08/18/18 04:06:42 AM
#47443   IF or Until you see PLSB on Renees DavidS67 08/17/18 11:06:53 PM
#47442   I DID..! Nice chunk too..! But don’t tell DavidS67 08/17/18 11:01:14 PM
#47441   PLSB... lolz, is Yates gone yet.. I know DavidS67 08/17/18 10:24:03 PM
#47440   #BearySad PLSB “normal people don’t care” :-D DavidS67 08/17/18 10:13:43 PM
#47439   Lolz,,, PLSB ..!., #B4U I have pics DavidS67 08/17/18 10:12:01 PM
#47438   the bears are desperate too seen them post RammageRaul 08/17/18 10:01:11 PM
#47436   RammageRaul Cabana has been getting a lot of Taco1 08/17/18 09:48:23 PM
#47430   All the posted pictures so far have been driller4oil 08/17/18 08:45:15 PM
#47429   Try to sell for .0002 and see what driller4oil 08/17/18 08:35:56 PM