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Pulse Beverage Corp. (PLSB)

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Pulse Beverage Corporation (PLSB)

11678 N Huron Street
Northglenn, CO 80234

P: (720) 382-5476 
F: (720) 382-5474


Investor Relations:


Media Relations:
George Medici/Ron Neal
(310) 279-5980

Consumer Inquiries:


O/S: 905,980,026 M

Transfer Agent

Transhare Corporation
Office (303) 662-1112
Fax (303) 662-1113
Email info@transhare.com

Key Executives

 Robert E. Yates
Chairman, Chief Exec. Officer and Pres
 Ron Kendrick
Chief of Product Devel.
 Paddy Sheya
VP and National Sales Mang.


Proven Experience

Pulse has assembled an outstanding management team of beverage industry executives that have successfully launched and/or managed the distribution for more than 25 major brands over the 20 years and have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets, convenience stores and mass merchants.


Robert Yates - President and CEO
Mr. Yates is a seasoned business executive with experience in growing and managing businesses. Mr. Yates has been involved in the beverage industry for over 20 years. During this time, he generated approximately $50 million in annual sales and managed the most successful master licensee for Clearly Canadian Beverage Company through much of Canada and the U.S. His distribution portfolio included; Monster Energy Drink®, AriZona® Iced Tea, Rock Star Energy Drink®, Vitamin Water®, Perrier®, Everfresh® Juices, Ocean Spray®, Miller® Beer, Honest Tea® and Fiji® Water. He has been involved in all aspects of the beverage industry including: new product and label development, manufacturing, distribution, and marketing.In addition, Mr. Yates successfully launched his own brand, Kwencher, which he built into a 2 million case brand in two years. Mr. Yates completed a management course at Ogelthorpe University in Atlanta, Georgia, and has an associate’s degree in business administration from Highland Park College, in Highland Park, Michigan and completed a Professional Personnel Management Course with the US Air Force.


Ronald Kendrick - Chief of Product Development
Mr. Kendrick has been involved in the beverage industry for more than thirty years. Between 1989 and 1999 he served as VP of Operations and Product Development for Clearly Canadian Beverage Company where he managed both supply and logistical operations during a time when Clearly Canadian sales grew from zero to $180 million. Mr. Kendrick was instrumental in designing and developing new products and packages for Clearly Canadian, improving its marketing capabilities and lowering its production costs. Mr. Kendrick then founded Catalyst Development Inc. and has created products for a host of beverage companies including Baxter Healthcare where he played a pivotal role in the development of the Pulse® product line. Mr. Kendrick is the past President of the Canadian Bottled Water Association and a member of the Institute of Food Technologist, the American College of Sports Medicine, and the International Society of Beverage Technologies.


Parley (Paddy) Sheya - Director and National Sales Manager
Mr. Sheya brings over twenty-nine (29) years of international executive sales and distribution management experience in the beverage industry. He has a proven and successful track record in the development of brands and in building beverage brand sales and distribution systems from the ground up to multi-million case sales. A notable example includes leading Clearly Canadian® from nil to 4.8 million cases in less than 3 years as he administered 125 distributers and co-ordinated sales programs for all master distributers. He managed Kwencher® sales from nil to 1.7 million cases in less than 2 years along with bringing Blue Ox Energy Drink from nil to 850,000 cases and opening 122 distributors nationwide for what was then a new and unknown product. Mr. Sheya also managed a vast mix of beverage brands including: Jolt Cola®, Hires Root Beer®; Crush® Soda; Bubble-Up®; Country Time Lemonade®; Hansen’s Natural Sodas and Juices; New York Seltzer® and Evian Water®. Mr. Sheya, through Sheya Bros. Distributing, built a brand called Old San Francisco Seltzer which was the West’s answer to New York Seltzer. Sheya sold this brand to Cable Car Beverage Corp., owners of Stewarts Root Beer, a nationally recognized brand. During his career he has enjoyed excellent relations with major retailers such as Sam's, Wal-Mart, Target, Kroger, Costco, Walgreen's, CVS, Valero's, Public's, Win Dixie, Rainbow Foods, Safeway, Albertson's, 7-11, Circle K, Smith Foods, Kum-n-Go, Casey's, Sheetz, White Hens, Speedway, GNC, Conoco, Whole Foods, UNFI Rocky Mountain and West Coast, Sunflower Markets, Price Chopper Food Markets, Quik Trip and Vitamin Cottage and has further worked extensively with major distributors across the US as well as in Canada, Mexico, Ireland and the UK. Most recently he was the key account manager for New Leaf Brands, Inc. developing national sales for Inspiration Beverage and Bing Energy Drink. Mr. Sheya was educated at Eastern New Mexico University where he received a Bachelor of Science, Education with a Minor in Sociology. He was awarded an Athletic Scholarship (football) and Inducted into the ENMU Hall of Fame in 2005.


OTC Market Up To Date News For PLSB







Field Photos Verified Product


Business Summary


About Us

Based in vibrant Colorado, we’re committed to providing awesome tasting, healthy nutritional beverages. We know there’s so much to choose from these days in the beverage world, but believe we’re uniquely different by providing the absolute best in quality nutritional beverages, that are also good for your health. We aren’t one of the big beverage conglomerates dominating the supermarket shelves, but rather we excel at what we put in our beverages to benefit the human race, not the rat race. We’re middle-America committed to making a healthy difference in the beverage industry, while having fun living life healthy, active and large!


Our mission is to be one of the market leaders in the development and marketing of nutritional/functional beverage products that provide real health benefits to a significant segment of the population and are convenient and appealing to consumers. We have an experienced management team of beverage industry executives that have successfully launched and/or managed the distribution for more than twenty-five major brands over the past twenty years. They have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets and convenience stores.


Our initial commercial product is Natural Cabana® Lemonade. Our flagship product is PULSE® brand of functional/nutritional beverages (“PULSE®”) in three health platforms: PULSE® Heart Health Formula™, PULSE® Women’s Health Formula™, PULSE® Men’s Health Formula™. We presently manufacture, through co-packers, distribute and market both products.

In early 2011 we developed and then, in October, 2011, produced and distributed Natural Cabana® Lemonade. We launched Natural Cabana® Lemonade ahead of PULSE® in order to establish a comprehensive nationwide and international distribution system. Lemonades are widely considered to be an easily understood product as compared to a highly nutritional product such as PULSE® which requires more education at the distribution and retail level.

To ensure that the flavor profiles and nutritional platforms of our products meet the needs of consumers’ taste, health and life-style, we contract the services of Catalyst Development Inc. (“Catalyst”), a highly respected beverage product development firm located in Burnaby, BC, Canada. Catalyst developed the formulations for PULSE® under license, for Baxter Healthcare Corporation. Our product development team has ensured PULSE® is a lower calorie, great tasting functional /nutritional beverage that provides the benefits we claim on PULSE® labels. We use a hot-fill process of production to allow the PULSE® product to have all natural ingredients without the use of preservatives.

2013- Q1 UPDATE

The Pulse Beverage Corporation (OTCQB: PLSB) ("Pulse"), makers of PULSE(R) brand of functional beverages and Cabana(TM) 100% Natural Lemonade, today announced its 1st Quarter results for 2013 and issued a corporate update.

Q1-2013 Highlights:

Case sales during Q1-2013 for Cabana(TM) increased 169% quarter over quarter and 133% as compared to Q1-2012. Revenue during Q1-2013 for Cabana(TM) increased by 232% quarter over quarter and 115% as compared to Q1-2012.

Investment Highlights

PULSE® was originally developed by a major healthcare company

The Pulse® 'functional' beverage products were scientifically researched and formulated by a major healthcare company and licensed to Pulse.

Pulse owns the right to use the following Side Panel Statement for PULSE formulations for heart health, men's health and women's health: “Formulation developed under license from Baxter Healthcare Corporation”.

This right is in perpetuity and does not require any royalty payments.

The PULSE BRANDS may be the only refreshment beverage developed that actually have sufficient dosages of functional ingredients to actually promote health.

Pulse’s product mix is calculated to exploit niches that are either unoccupied or have yet to attract significant attention.

Currently, Japan is the largest consumer of vitamin enriched drinks, with 2009 sales of $8.9 billion. However, the growing popularity of the category in the United States has caused some experts to predict it will overtake Japan in 2014. Pulse goes beyond vitamin enhancement by using 100% natural ingredients and nutritional additives.

The United States has more than 2,600 beverage companies and 500 bottlers of beverage products. Collectively they account for more than $105 billion in annual sales. It is estimated that globally, more than $300 billion worth of non-alcoholic beverages are sold annually.


Pulse has in excess of $4.5 million in working capital as at March 31, 2013 including cash of $3.8 million, as such, Pulse will likely not need additional capital to finance the growth of its operations for its PULSE(R) and Cabana(TM) products. Pulse has received several offers for additional financing but has turned the offers down as it doesn't require additional financing for the foreseeable future.


SEC filings SEC.gov
  Company Name Form Type  Filling Date  File/Film number    
  PULSE BEVERAGE 8-K 2013-02-04 000-53586
  PULSE BEVERAGE  10-Q/A 2012-12-17 000-53586
  PULSE BEVERAGE  10-Q/A 2012-11-14 000-53586
  PULSE BEVERAGE  10-Q 2012-11-13 000-53586


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PLSB News: The Pulse Beverage Corp. Launches New Web Site Cabananatural.com and Soon To Launch CBD Infuse Cabana Drink 10/09/2018 10:18:58 AM
PLSB News: The Pulse Beverage Corp. Launches New Web Site Cabananatural.com and Soon To Launch CBD Infuse Cabana Drink 10/09/2018 10:18:58 AM
PLSB News: The Pulse Beverage Corp. Ready To Enter The CBD Infuse Drink Industry Behind Coca-Cola 10/05/2018 10:42:00 AM
PlusOneCoin Top Posts
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#54445  Sticky Note I have read post after post about the davero 11/02/18 08:51:38 PM
#53546  Sticky Note For people that got screwed by the fake nodummy 10/22/18 09:32:58 PM
#52389  Sticky Note PLSB News 10/16/2018 PIGEON RIVER PROSPECTIN,TN 10/16/18 01:12:50 PM
#55704   $.0001 coming .. $.0001 coming ... $.0001 coming again mdb1 12/17/18 05:27:30 PM
#55703   No matter how much they talk this POS jacksira 12/17/18 05:15:46 PM
#55702   All those stories were printed March 05, 2018. driller4oil 12/17/18 04:30:15 PM
#55701   Happy Holidays Everybody!! JackAskSlap 12/17/18 04:30:01 PM
#55700   Thank you for thozzz $PLSB :) JackAskSlap 12/17/18 04:29:02 PM
#55699   Driller you definitely don't miss the Perks. :-D Taco1 12/17/18 04:25:11 PM
#55698   HUGE PLSB RUN COMING AGAIN$$$$$$$$$$$$$$$$ DavidLeeRoth 12/17/18 04:18:58 PM
#55697   Closing in on $.0001 again. Probably will mdb1 12/17/18 01:52:42 PM
#55696   FYI Better 4 U doesn't want anything to driller4oil 12/17/18 11:30:03 AM
#55695   OK, that is why the volume is off jacksira 12/17/18 11:21:25 AM
#55694   #PLSB #BearySad #BS #15 dayz an the regurgitation DavidS67 12/17/18 10:35:48 AM
#55693   Some people would B---h if you gave them jane666666 12/17/18 05:57:06 AM
#55692   He is not in control Better4U is, and jane666666 12/17/18 05:49:28 AM
#55691   Some could be on here posting to refute jacksira 12/16/18 11:01:34 PM
#55690   Anyone without some vested interest would not spend TucsonPhil 12/16/18 07:19:35 PM
#55686   All these years and so many got so jacksira 12/16/18 04:45:36 PM
#55685   Well looks like PLSB wasn’t in the #SEC DavidS67 12/16/18 01:25:12 PM
#55682   PLSB “ SEC Investigation ” lulzzzz #FakeNews DavidS67 12/16/18 01:10:18 PM
#55681   And 50 percent of a 14 billion dollar jane666666 12/16/18 12:56:36 PM
#55680   Big deal "IF" any of this is true jacksira 12/16/18 01:22:16 AM
#55679   No PR or post can be trusted right mdb1 12/16/18 12:31:09 AM
#55677   Phony websites along with phony news here at driller4oil 12/15/18 09:08:08 PM
#55675   What part do we not understand here and Taco1 12/15/18 06:27:54 PM
#55674   I don't think you will see anything posted davero 12/15/18 06:06:09 PM
#55673   Exactly why wouldn't they post financials and SEC driller4oil 12/15/18 05:22:38 PM
#55672   OK.....Based on what? PLSB driller4oil 12/15/18 05:20:20 PM
#55671   In PULSE's case it does. They are mdb1 12/15/18 03:58:53 PM
#55669   This post makes no sense. Financials are posted TucsonPhil 12/15/18 02:55:01 PM
#55668   The trading volume is blowing off the charts(SARC). jacksira 12/15/18 02:29:06 PM
#55667   The financials will come everyone will see cos sylvia07 12/15/18 02:06:08 PM
#55666   Oh please. Trust only official PULSE financials. mdb1 12/15/18 01:49:54 PM
#55664   What's funny is PULSE should have made it. mdb1 12/15/18 10:39:21 AM
#55663   That makes sense???? No it doesn't. That's not driller4oil 12/15/18 10:01:56 AM
#55662   That makes sense...plsb will prevail! sylvia07 12/15/18 06:13:17 AM
#55660   You have to be kidding......right? That is...… driller4oil 12/14/18 08:04:53 PM
#55659   Pulse has to wait on the distributing company jane666666 12/14/18 05:33:21 PM
#55658   You wouldn't mind taking that block down so driller4oil 12/14/18 03:07:30 PM
#55657   This board runs on reiteration. Haven't seen any TucsonPhil 12/14/18 03:06:17 PM
#55656   17 days left and the #PLSB #BearySad DavidS67 12/14/18 10:57:44 AM
#55654   Lmao,, I’m still waitin on the “ #SEC DavidS67 12/14/18 10:52:04 AM
#55653   it's simple: if PLSB has revs, they will mdb1 12/14/18 10:06:31 AM
#55652   There is "no news" good or bad that driller4oil 12/14/18 09:53:58 AM
#55651   I said before...I don't think any persons, except BobbyGee 12/14/18 09:40:21 AM
#55650   At this point, ANY news is going to TucsonPhil 12/14/18 08:33:05 AM
#55649   So you say, does not make it so...PULSE jane666666 12/14/18 04:48:12 AM
#55648   Well we only have around a half a jane666666 12/14/18 04:45:53 AM
#55647   Do your own DD...PULSE WILL PREVAIL! jane666666 12/14/18 04:42:08 AM
#55646   All the talk about an Asian business from jacksira 12/14/18 03:09:34 AM
#55645   Here you go hope this doesn't hurt much. jacksira 12/14/18 02:01:14 AM
#55644   I agree good post. GVInvestments 12/14/18 12:05:19 AM