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Pulse Beverage Corp. (PLSB)

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Pulse Beverage Corporation (PLSB)

11678 N Huron Street
Northglenn, CO 80234

P: (720) 382-5476 
F: (720) 382-5474


Investor Relations:
Ten Associates LLC

Tom Nelson

    11529 N. 120th Street

    Scottsdale, AZ . 85259


   Phone: (480) 326-8577

Media Relations:
George Medici/Ron Neal
(310) 279-5980

Consumer Inquiries:

O/S: 633,600,734 M

Transfer Agent

Transhare Corporation
Office (303) 662-1112
Fax (303) 662-1113

Key Executives

 Robert E. Yates
Chairman, Chief Exec. Officer and Pres
 Ron Kendrick
Chief of Product Devel.
 Paddy Sheya
VP and National Sales Mang.


Proven Experience

Pulse has assembled an outstanding management team of beverage industry executives that have successfully launched and/or managed the distribution for more than 25 major brands over the 20 years and have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets, convenience stores and mass merchants.


Robert Yates - President and CEO
Mr. Yates is a seasoned business executive with experience in growing and managing businesses. Mr. Yates has been involved in the beverage industry for over 20 years. During this time, he generated approximately $50 million in annual sales and managed the most successful master licensee for Clearly Canadian Beverage Company through much of Canada and the U.S. His distribution portfolio included; Monster Energy Drink®, AriZona® Iced Tea, Rock Star Energy Drink®, Vitamin Water®, Perrier®, Everfresh® Juices, Ocean Spray®, Miller® Beer, Honest Tea® and Fiji® Water. He has been involved in all aspects of the beverage industry including: new product and label development, manufacturing, distribution, and marketing.In addition, Mr. Yates successfully launched his own brand, Kwencher, which he built into a 2 million case brand in two years. Mr. Yates completed a management course at Ogelthorpe University in Atlanta, Georgia, and has an associate’s degree in business administration from Highland Park College, in Highland Park, Michigan and completed a Professional Personnel Management Course with the US Air Force.


Ronald Kendrick - Chief of Product Development
Mr. Kendrick has been involved in the beverage industry for more than thirty years. Between 1989 and 1999 he served as VP of Operations and Product Development for Clearly Canadian Beverage Company where he managed both supply and logistical operations during a time when Clearly Canadian sales grew from zero to $180 million. Mr. Kendrick was instrumental in designing and developing new products and packages for Clearly Canadian, improving its marketing capabilities and lowering its production costs. Mr. Kendrick then founded Catalyst Development Inc. and has created products for a host of beverage companies including Baxter Healthcare where he played a pivotal role in the development of the Pulse® product line. Mr. Kendrick is the past President of the Canadian Bottled Water Association and a member of the Institute of Food Technologist, the American College of Sports Medicine, and the International Society of Beverage Technologies.


Parley (Paddy) Sheya - Director and National Sales Manager
Mr. Sheya brings over twenty-nine (29) years of international executive sales and distribution management experience in the beverage industry. He has a proven and successful track record in the development of brands and in building beverage brand sales and distribution systems from the ground up to multi-million case sales. A notable example includes leading Clearly Canadian® from nil to 4.8 million cases in less than 3 years as he administered 125 distributers and co-ordinated sales programs for all master distributers. He managed Kwencher® sales from nil to 1.7 million cases in less than 2 years along with bringing Blue Ox Energy Drink from nil to 850,000 cases and opening 122 distributors nationwide for what was then a new and unknown product. Mr. Sheya also managed a vast mix of beverage brands including: Jolt Cola®, Hires Root Beer®; Crush® Soda; Bubble-Up®; Country Time Lemonade®; Hansen’s Natural Sodas and Juices; New York Seltzer® and Evian Water®. Mr. Sheya, through Sheya Bros. Distributing, built a brand called Old San Francisco Seltzer which was the West’s answer to New York Seltzer. Sheya sold this brand to Cable Car Beverage Corp., owners of Stewarts Root Beer, a nationally recognized brand. During his career he has enjoyed excellent relations with major retailers such as Sam's, Wal-Mart, Target, Kroger, Costco, Walgreen's, CVS, Valero's, Public's, Win Dixie, Rainbow Foods, Safeway, Albertson's, 7-11, Circle K, Smith Foods, Kum-n-Go, Casey's, Sheetz, White Hens, Speedway, GNC, Conoco, Whole Foods, UNFI Rocky Mountain and West Coast, Sunflower Markets, Price Chopper Food Markets, Quik Trip and Vitamin Cottage and has further worked extensively with major distributors across the US as well as in Canada, Mexico, Ireland and the UK. Most recently he was the key account manager for New Leaf Brands, Inc. developing national sales for Inspiration Beverage and Bing Energy Drink. Mr. Sheya was educated at Eastern New Mexico University where he received a Bachelor of Science, Education with a Minor in Sociology. He was awarded an Athletic Scholarship (football) and Inducted into the ENMU Hall of Fame in 2005.


OTC Market Up To Date News For PLSB





Field Photos Verified Product


Business Summary


About Us

Based in vibrant Colorado, we’re committed to providing awesome tasting, healthy nutritional beverages. We know there’s so much to choose from these days in the beverage world, but believe we’re uniquely different by providing the absolute best in quality nutritional beverages, that are also good for your health. We aren’t one of the big beverage conglomerates dominating the supermarket shelves, but rather we excel at what we put in our beverages to benefit the human race, not the rat race. We’re middle-America committed to making a healthy difference in the beverage industry, while having fun living life healthy, active and large!


Our mission is to be one of the market leaders in the development and marketing of nutritional/functional beverage products that provide real health benefits to a significant segment of the population and are convenient and appealing to consumers. We have an experienced management team of beverage industry executives that have successfully launched and/or managed the distribution for more than twenty-five major brands over the past twenty years. They have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets and convenience stores.


Our initial commercial product is Natural Cabana® Lemonade. Our flagship product is PULSE® brand of functional/nutritional beverages (“PULSE®”) in three health platforms: PULSE® Heart Health Formula™, PULSE® Women’s Health Formula™, PULSE® Men’s Health Formula™. We presently manufacture, through co-packers, distribute and market both products.

In early 2011 we developed and then, in October, 2011, produced and distributed Natural Cabana® Lemonade. We launched Natural Cabana® Lemonade ahead of PULSE® in order to establish a comprehensive nationwide and international distribution system. Lemonades are widely considered to be an easily understood product as compared to a highly nutritional product such as PULSE® which requires more education at the distribution and retail level.

To ensure that the flavor profiles and nutritional platforms of our products meet the needs of consumers’ taste, health and life-style, we contract the services of Catalyst Development Inc. (“Catalyst”), a highly respected beverage product development firm located in Burnaby, BC, Canada. Catalyst developed the formulations for PULSE® under license, for Baxter Healthcare Corporation. Our product development team has ensured PULSE® is a lower calorie, great tasting functional /nutritional beverage that provides the benefits we claim on PULSE® labels. We use a hot-fill process of production to allow the PULSE® product to have all natural ingredients without the use of preservatives.

2013- Q1 UPDATE

The Pulse Beverage Corporation (OTCQB: PLSB) ("Pulse"), makers of PULSE(R) brand of functional beverages and Cabana(TM) 100% Natural Lemonade, today announced its 1st Quarter results for 2013 and issued a corporate update.

Q1-2013 Highlights:

Case sales during Q1-2013 for Cabana(TM) increased 169% quarter over quarter and 133% as compared to Q1-2012. Revenue during Q1-2013 for Cabana(TM) increased by 232% quarter over quarter and 115% as compared to Q1-2012.

Investment Highlights

PULSE® was originally developed by a major healthcare company

The Pulse® 'functional' beverage products were scientifically researched and formulated by a major healthcare company and licensed to Pulse.

Pulse owns the right to use the following Side Panel Statement for PULSE formulations for heart health, men's health and women's health: “Formulation developed under license from Baxter Healthcare Corporation”.

This right is in perpetuity and does not require any royalty payments.

The PULSE BRANDS may be the only refreshment beverage developed that actually have sufficient dosages of functional ingredients to actually promote health.

Pulse’s product mix is calculated to exploit niches that are either unoccupied or have yet to attract significant attention.

Currently, Japan is the largest consumer of vitamin enriched drinks, with 2009 sales of $8.9 billion. However, the growing popularity of the category in the United States has caused some experts to predict it will overtake Japan in 2014. Pulse goes beyond vitamin enhancement by using 100% natural ingredients and nutritional additives.

The United States has more than 2,600 beverage companies and 500 bottlers of beverage products. Collectively they account for more than $105 billion in annual sales. It is estimated that globally, more than $300 billion worth of non-alcoholic beverages are sold annually.


Pulse has in excess of $4.5 million in working capital as at March 31, 2013 including cash of $3.8 million, as such, Pulse will likely not need additional capital to finance the growth of its operations for its PULSE(R) and Cabana(TM) products. Pulse has received several offers for additional financing but has turned the offers down as it doesn't require additional financing for the foreseeable future.,_2013.pdf

SEC filings
  Company Name Form Type  Filling Date  File/Film number    
  PULSE BEVERAGE 8-K 2013-02-04 000-53586
  PULSE BEVERAGE  10-Q/A 2012-12-17 000-53586
  PULSE BEVERAGE  10-Q/A 2012-11-14 000-53586
  PULSE BEVERAGE  10-Q 2012-11-13 000-53586


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PLSB News: Notification That Annual Report Will Be Submitted Late (nt 10-k) 03/30/2018 04:31:53 PM
PLSB News: Information Statement - All Other (definitive) (def 14c) 01/12/2018 03:52:16 PM
PLSB News: Proxy Statement - Other Information (preliminary) (pre 14c) 01/02/2018 06:12:48 AM
PLSB News: Current Report Filing (8-k) 12/27/2017 05:26:38 PM
PLSB News: Statement of Changes in Beneficial Ownership (4) 12/01/2017 04:07:04 PM
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#42942  Sticky Note Weeeeeeeeee have the product! The Best Taco1 04/16/18 06:56:20 PM
#42690  Sticky Note PLSB... Some info on the changes coming to zatafour 04/12/18 03:41:43 PM
#40768  Sticky Note Back to .0001!! breynolds 03/23/18 11:17:02 AM
#40138  Sticky Note PLSB$$$$ DENVER, March 22, 2018 (GLOBE NEWSWIRE) -- The DavidLeeRoth 03/22/18 08:56:10 AM
#43420   At this point they are only at 1 Wingus37 04/24/18 04:46:53 PM
#43419   Hey Driller, remember in the old days not jacksira 04/24/18 04:11:23 PM
#43418   NO DOUBT ABOUT IT...... PLSB driller4oil 04/24/18 04:06:22 PM
#43417   FIND OUT SOON OR LATER ?????????? Tonyeight 04/24/18 04:04:37 PM
#43416   Shooting in the dark???????? PLSB driller4oil 04/24/18 04:02:47 PM
#43415   DEAD CAT BOUNCE BACK??????????????/ Tonyeight 04/24/18 03:56:54 PM
#43414   PLSB........Is very close to being a very small driller4oil 04/24/18 03:47:02 PM
#43413   BIG Short Squeeze coming soon. Shorters are mr_freemoney 04/24/18 03:44:34 PM
#43412   Sorry for your losses????? What losses are you driller4oil 04/24/18 03:41:42 PM
#43411   PLSB SHORT SQUEEZE COMING! Get in mr_freemoney 04/24/18 03:38:25 PM
#43410   Many years isn't now. Sorry for mr_freemoney 04/24/18 03:33:49 PM
#43409   Garbage is garbage and PLSB is rot at driller4oil 04/24/18 03:32:02 PM
#43408   Heard that for many years. Again........never happens. No driller4oil 04/24/18 03:30:36 PM
#43407   Why do you think that? It's never happened driller4oil 04/24/18 03:27:03 PM
#43406   Short Squeeze coming here soon! Distribution mr_freemoney 04/24/18 03:22:52 PM
#43405  Restored Still six pack beer buyers here, trying to jacksira 04/24/18 12:59:32 PM
#43404   Get a massage chair and pillow... you might CaboVerde 04/24/18 12:33:15 PM
#43402   Planning on staying as long as this message jacksira 04/24/18 12:28:34 PM
#43401   Go away on vacation... go enjoy life... sleep CaboVerde 04/24/18 12:26:11 PM
#43400   "IF" is a mighty big word when you jacksira 04/24/18 12:17:58 PM
#43399   If they report they will go up! Wingus37 04/24/18 12:09:15 PM
#43398   It happens. It is a stock.... they go cashgobye 04/24/18 12:08:08 PM
#43397   Hey Geezer, When PLSB goes dark do they jacksira 04/24/18 12:01:48 PM
#43396   Could be PLSB going dark ... geezeragain 04/24/18 11:46:30 AM
#43395   Looks like another day in the dark.. cashgobye 04/24/18 10:04:29 AM
#43394   morning PLSB'ers 02opida 04/24/18 09:45:52 AM
#43393   :-D PLSB DavidS67 04/24/18 09:19:06 AM
#43392   Want the "real" facts about PLSB? driller4oil 04/24/18 09:16:41 AM
#43391  Restored Had some real committed buyers today what are jacksira 04/24/18 03:57:02 AM
#43389   I was pissed about it too. If it Wingus37 04/23/18 10:52:19 PM
#43388   Very true.......I tried to pick up 10 mil NNKRetirement 04/23/18 10:47:03 PM
#43387   It depends on who you trade with certain Wingus37 04/23/18 10:42:10 PM
#43386   From the Late Notice filing: mess124 04/23/18 10:21:30 PM
#43385   Werrrr werrrr... total dud today, mess124 04/23/18 09:54:54 PM
#43384   Maybe read post 43356, follow the bouncing ball? jacksira 04/23/18 09:54:08 PM
#43383   PLSB... False, folks may still buy or sell zatafour 04/23/18 08:29:28 PM
#43382   The delay in filing has to be some Alpha14 04/23/18 07:57:13 PM
#43379   Well, well this should be fun tommorow, supposedly jacksira 04/23/18 06:11:09 PM
#43377   As PLSB rises out of debt??????? driller4oil 04/23/18 04:32:43 PM
#43376   PLSB... This is the OTC... zatafour 04/23/18 04:29:16 PM
#43375   PLSB... Never invest more than you can afford zatafour 04/23/18 04:28:54 PM
#43374   Some people refuse to accept how much they jacksira 04/23/18 04:09:17 PM
#43373   Your're right! They've been playing here for years BobbyGee 04/23/18 04:00:03 PM
#43372   So it is true the average buyer doesn't jacksira 04/23/18 03:57:47 PM
#43371   They won't file and pay the auditing fees ChinaDude 04/23/18 03:43:00 PM
#43370   So many fabricated stories here a person with jacksira 04/23/18 03:38:41 PM
#43369   I'll say this to as long as us driller4oil 04/23/18 03:25:24 PM
#43368   I'm almost certain the negative posters on here Wingus37 04/23/18 03:25:21 PM
#43367   Tom LOL Nelson I would put a lot jacksira 04/23/18 03:24:04 PM
#43366   Did somebody hear the wind blow? I think Taco1 04/23/18 03:13:07 PM