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Pulse Beverage Corp. (PLSB)

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Last Post: 11/22/2017 12:07:09 AM - Followers: 244 - Board type: Free - Posts Today: 1

Pulse Beverage Corporation (PLSB)

11678 N Huron Street
Northglenn, CO 80234

P: (720) 382-5476 
F: (720) 382-5474


Investor Relations:
Ten Associates LLC

Tom Nelson

    11529 N. 120th Street

    Scottsdale, AZ . 85259


   Phone: (480) 326-8577

Media Relations:
George Medici/Ron Neal
(310) 279-5980

Consumer Inquiries:

O/S: 633,600,734 M

Transfer Agent

Transhare Corporation
Office (303) 662-1112
Fax (303) 662-1113

Key Executives

 Robert E. Yates
Chairman, Chief Exec. Officer and Pres
 Ron Kendrick
Chief of Product Devel.
 Paddy Sheya
VP and National Sales Mang.


Proven Experience

Pulse has assembled an outstanding management team of beverage industry executives that have successfully launched and/or managed the distribution for more than 25 major brands over the 20 years and have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets, convenience stores and mass merchants.


Robert Yates - President and CEO
Mr. Yates is a seasoned business executive with experience in growing and managing businesses. Mr. Yates has been involved in the beverage industry for over 20 years. During this time, he generated approximately $50 million in annual sales and managed the most successful master licensee for Clearly Canadian Beverage Company through much of Canada and the U.S. His distribution portfolio included; Monster Energy Drink®, AriZona® Iced Tea, Rock Star Energy Drink®, Vitamin Water®, Perrier®, Everfresh® Juices, Ocean Spray®, Miller® Beer, Honest Tea® and Fiji® Water. He has been involved in all aspects of the beverage industry including: new product and label development, manufacturing, distribution, and marketing.In addition, Mr. Yates successfully launched his own brand, Kwencher, which he built into a 2 million case brand in two years. Mr. Yates completed a management course at Ogelthorpe University in Atlanta, Georgia, and has an associate’s degree in business administration from Highland Park College, in Highland Park, Michigan and completed a Professional Personnel Management Course with the US Air Force.


Ronald Kendrick - Chief of Product Development
Mr. Kendrick has been involved in the beverage industry for more than thirty years. Between 1989 and 1999 he served as VP of Operations and Product Development for Clearly Canadian Beverage Company where he managed both supply and logistical operations during a time when Clearly Canadian sales grew from zero to $180 million. Mr. Kendrick was instrumental in designing and developing new products and packages for Clearly Canadian, improving its marketing capabilities and lowering its production costs. Mr. Kendrick then founded Catalyst Development Inc. and has created products for a host of beverage companies including Baxter Healthcare where he played a pivotal role in the development of the Pulse® product line. Mr. Kendrick is the past President of the Canadian Bottled Water Association and a member of the Institute of Food Technologist, the American College of Sports Medicine, and the International Society of Beverage Technologies.


Parley (Paddy) Sheya - Director and National Sales Manager
Mr. Sheya brings over twenty-nine (29) years of international executive sales and distribution management experience in the beverage industry. He has a proven and successful track record in the development of brands and in building beverage brand sales and distribution systems from the ground up to multi-million case sales. A notable example includes leading Clearly Canadian® from nil to 4.8 million cases in less than 3 years as he administered 125 distributers and co-ordinated sales programs for all master distributers. He managed Kwencher® sales from nil to 1.7 million cases in less than 2 years along with bringing Blue Ox Energy Drink from nil to 850,000 cases and opening 122 distributors nationwide for what was then a new and unknown product. Mr. Sheya also managed a vast mix of beverage brands including: Jolt Cola®, Hires Root Beer®; Crush® Soda; Bubble-Up®; Country Time Lemonade®; Hansen’s Natural Sodas and Juices; New York Seltzer® and Evian Water®. Mr. Sheya, through Sheya Bros. Distributing, built a brand called Old San Francisco Seltzer which was the West’s answer to New York Seltzer. Sheya sold this brand to Cable Car Beverage Corp., owners of Stewarts Root Beer, a nationally recognized brand. During his career he has enjoyed excellent relations with major retailers such as Sam's, Wal-Mart, Target, Kroger, Costco, Walgreen's, CVS, Valero's, Public's, Win Dixie, Rainbow Foods, Safeway, Albertson's, 7-11, Circle K, Smith Foods, Kum-n-Go, Casey's, Sheetz, White Hens, Speedway, GNC, Conoco, Whole Foods, UNFI Rocky Mountain and West Coast, Sunflower Markets, Price Chopper Food Markets, Quik Trip and Vitamin Cottage and has further worked extensively with major distributors across the US as well as in Canada, Mexico, Ireland and the UK. Most recently he was the key account manager for New Leaf Brands, Inc. developing national sales for Inspiration Beverage and Bing Energy Drink. Mr. Sheya was educated at Eastern New Mexico University where he received a Bachelor of Science, Education with a Minor in Sociology. He was awarded an Athletic Scholarship (football) and Inducted into the ENMU Hall of Fame in 2005.


OTC Market Up To Date News For PLSB





Field Photos Verified Product


Business Summary


About Us

Based in vibrant Colorado, we’re committed to providing awesome tasting, healthy nutritional beverages. We know there’s so much to choose from these days in the beverage world, but believe we’re uniquely different by providing the absolute best in quality nutritional beverages, that are also good for your health. We aren’t one of the big beverage conglomerates dominating the supermarket shelves, but rather we excel at what we put in our beverages to benefit the human race, not the rat race. We’re middle-America committed to making a healthy difference in the beverage industry, while having fun living life healthy, active and large!


Our mission is to be one of the market leaders in the development and marketing of nutritional/functional beverage products that provide real health benefits to a significant segment of the population and are convenient and appealing to consumers. We have an experienced management team of beverage industry executives that have successfully launched and/or managed the distribution for more than twenty-five major brands over the past twenty years. They have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets and convenience stores.


Our initial commercial product is Natural Cabana® Lemonade. Our flagship product is PULSE® brand of functional/nutritional beverages (“PULSE®”) in three health platforms: PULSE® Heart Health Formula™, PULSE® Women’s Health Formula™, PULSE® Men’s Health Formula™. We presently manufacture, through co-packers, distribute and market both products.

In early 2011 we developed and then, in October, 2011, produced and distributed Natural Cabana® Lemonade. We launched Natural Cabana® Lemonade ahead of PULSE® in order to establish a comprehensive nationwide and international distribution system. Lemonades are widely considered to be an easily understood product as compared to a highly nutritional product such as PULSE® which requires more education at the distribution and retail level.

To ensure that the flavor profiles and nutritional platforms of our products meet the needs of consumers’ taste, health and life-style, we contract the services of Catalyst Development Inc. (“Catalyst”), a highly respected beverage product development firm located in Burnaby, BC, Canada. Catalyst developed the formulations for PULSE® under license, for Baxter Healthcare Corporation. Our product development team has ensured PULSE® is a lower calorie, great tasting functional /nutritional beverage that provides the benefits we claim on PULSE® labels. We use a hot-fill process of production to allow the PULSE® product to have all natural ingredients without the use of preservatives.

2013- Q1 UPDATE

The Pulse Beverage Corporation (OTCQB: PLSB) ("Pulse"), makers of PULSE(R) brand of functional beverages and Cabana(TM) 100% Natural Lemonade, today announced its 1st Quarter results for 2013 and issued a corporate update.

Q1-2013 Highlights:

Case sales during Q1-2013 for Cabana(TM) increased 169% quarter over quarter and 133% as compared to Q1-2012. Revenue during Q1-2013 for Cabana(TM) increased by 232% quarter over quarter and 115% as compared to Q1-2012.

Investment Highlights

PULSE® was originally developed by a major healthcare company

The Pulse® 'functional' beverage products were scientifically researched and formulated by a major healthcare company and licensed to Pulse.

Pulse owns the right to use the following Side Panel Statement for PULSE formulations for heart health, men's health and women's health: “Formulation developed under license from Baxter Healthcare Corporation”.

This right is in perpetuity and does not require any royalty payments.

The PULSE BRANDS may be the only refreshment beverage developed that actually have sufficient dosages of functional ingredients to actually promote health.

Pulse’s product mix is calculated to exploit niches that are either unoccupied or have yet to attract significant attention.

Currently, Japan is the largest consumer of vitamin enriched drinks, with 2009 sales of $8.9 billion. However, the growing popularity of the category in the United States has caused some experts to predict it will overtake Japan in 2014. Pulse goes beyond vitamin enhancement by using 100% natural ingredients and nutritional additives.

The United States has more than 2,600 beverage companies and 500 bottlers of beverage products. Collectively they account for more than $105 billion in annual sales. It is estimated that globally, more than $300 billion worth of non-alcoholic beverages are sold annually.


Pulse has in excess of $4.5 million in working capital as at March 31, 2013 including cash of $3.8 million, as such, Pulse will likely not need additional capital to finance the growth of its operations for its PULSE(R) and Cabana(TM) products. Pulse has received several offers for additional financing but has turned the offers down as it doesn't require additional financing for the foreseeable future.,_2013.pdf

SEC filings
  Company Name Form Type  Filling Date  File/Film number    
  PULSE BEVERAGE 8-K 2013-02-04 000-53586
  PULSE BEVERAGE  10-Q/A 2012-12-17 000-53586
  PULSE BEVERAGE  10-Q/A 2012-11-14 000-53586
  PULSE BEVERAGE  10-Q 2012-11-13 000-53586


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PLSB News: Quarterly Report (10-q) 11/13/2017 09:49:00 AM
PLSB News: Amended Statement of Beneficial Ownership (sc 13d/a) 10/18/2017 05:28:52 PM
PLSB News: Pulse Beverage Sells Natural Cabana(R) Coconut Waters, Lemonades and Limeades in Direct to Consumer Channel via E-Commerce Re... 09/19/2017 05:00:00 AM
PLSB News: Pulse Beverage Continues to Add Regional Distribution for Its Natural Cabana(R) Coconut Waters 08/28/2017 05:00:00 AM
PLSB News: Quarterly Report (10-q) 08/18/2017 05:13:11 PM
#31750  Sticky Note I’ve attached screen shots of two spread sheets BobbyGee 11/02/17 04:20:30 PM
#30817  Sticky Note Fellow Pulse followers, I wanted to share this BobbyGee 10/13/17 07:22:32 PM
#25614  Sticky Note Re: PLSB Sales, Debt, Chart, trading tape, and mightymoe 08/19/17 06:25:22 PM
#4058  Sticky Note Our previous sticky post information Guynms26 03/04/13 08:41:11 AM
#32296   2.7 MILLION shares bought today where are all jacksira 11/22/17 12:07:09 AM
#32295   Last chance inventory reduction sale before the BK jacksira 11/21/17 07:42:31 PM
#32294   Black Friday Sale email received..time to restock :) up2nuttn 11/21/17 07:04:38 PM
#32293   That’s a good question... probably no different than Sammyjets74 11/21/17 03:34:05 PM
#32292   Does BS Lying Even care about the stock jacksira 11/21/17 03:30:05 PM
#32291   People don't understand that companies can get away geezeragain 11/21/17 03:18:39 PM
#32290   geezeragain 11/21/17 03:18:38 PM
#32289   .0009 looks cheap, this will be expensive eventually? jacksira 11/21/17 03:17:44 PM
#32288   Bankrupt as soon as no more toxic lending jacksira 11/21/17 03:15:53 PM
#32287   Here's CYA re Yates Forward-Looking Statements. Do you geezeragain 11/21/17 03:10:16 PM
#32286   Wow! Even having sold “up” in the $0.0014s gumbie05 11/21/17 01:03:40 PM
#32285   So the garbage he stated in the Mar jacksira 11/21/17 12:44:25 PM
#32284   Jack--I sympathize with your wish but... geezeragain 11/21/17 12:41:25 PM
#32283   I truthfully can't believe Yates hasn't BK this jacksira 11/21/17 12:34:38 PM
#32282   I actually want to see Yates get prosecuted jacksira 11/21/17 12:04:04 PM
#32281   Yates is PLSB! He can't step down. geezeragain 11/21/17 11:45:20 AM
#32280   A bid at .0008 ouch sure wouldn't believe jacksira 11/21/17 11:40:34 AM
#32279   Awesome no volume today? Mr Yates the world jacksira 11/21/17 11:35:42 AM
#32278   I will not be reentering. But if I JohnCM 11/21/17 10:16:26 AM
#32277   good morning PLSB RammageRaul 11/21/17 09:21:15 AM
#32276   At what price will be your next entry driller4oil 11/21/17 09:15:57 AM
#32274   Some of us have been saying for quite gumbie05 11/21/17 08:41:52 AM
#32273   Cock-a-doodle-do!! Liquidation continuation? Bid filled! Unfortunately was unabl JackAskSlap 11/21/17 08:18:44 AM
#32272   Only when we hear of Yates going to jacksira 11/20/17 11:12:42 PM
#32271   Hello Gumbie, Sure not accusing anyone here of jacksira 11/20/17 11:06:50 PM
#32270   I have never said I am anti Pulse jacksira 11/20/17 07:49:22 PM
#32269   I am long here was hoping all this jacksira 11/20/17 07:24:06 PM
#32267   0.01 to 0.013 nice flip for 30% JohnCM 11/20/17 06:31:25 PM
#32266   I they need new threads Gutrencher 11/20/17 05:25:09 PM
#32265   Don't worry, Jack & driller are making money BobbyGee 11/20/17 05:13:14 PM
#32264   Amazing that all it took was a misleading gumbie05 11/20/17 05:07:23 PM
#32263   PLSB continues it's run down the drain. It driller4oil 11/20/17 04:32:16 PM
#32262   holy crap are we having a thanksgiving run? RammageRaul 11/20/17 04:06:16 PM
#32261   not 52week low, 7 year All Time low. ace23ceo 11/20/17 03:36:55 PM
#32260   No need for you to worry about my zatafour 11/20/17 03:34:43 PM
#32259   I did add 0009's today, now how about zatafour 11/20/17 03:33:58 PM
#32258   “Sitting on the bid at 0009...” Did you finally gumbie05 11/20/17 02:49:23 PM
#32257   tell me about it lol RammageRaul 11/20/17 02:19:22 PM
#32256   Been there before.. Lol zatafour 11/20/17 02:18:15 PM
#32255   taking a little longer lol this when newbies RammageRaul 11/20/17 02:17:44 PM
#32253   NO buyers, no chatters? I guess some got jacksira 11/20/17 11:42:28 AM
#32252   I will buy based on my DD not zatafour 11/20/17 11:42:09 AM
#32251   you been here for 6 years? yikes lol RammageRaul 11/20/17 11:40:47 AM
#32250   Yeah, where is everybody??? Sammyjets74 11/20/17 11:37:43 AM
#32249   Unbelievable action here won't be long and some jacksira 11/20/17 11:36:18 AM
#32248   Nothing worse than peeps crying on a message zatafour 11/20/17 11:05:35 AM
#32247   When??? Are you selling and moving on??? zatafour 11/20/17 10:48:54 AM
#32246   “Sitting on the bid at 0009...” Please standby, you’re gumbie05 11/20/17 09:56:13 AM
#32245   And... guarantee if I put more money on rayzer 11/20/17 09:53:19 AM
#32244   Sitting on the bid at 0009... zatafour 11/20/17 09:48:34 AM