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Pulse Beverage Corp. (PLSB)

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Pulse Beverage Corporation (PLSB)

11678 N Huron Street
Northglenn, CO 80234

P: (720) 382-5476 
F: (720) 382-5474

OS: 252.53M 6/2/17

Transfer Agent

Transhare Corporation
Office (303) 662-1112
Fax (303) 662-1113


Key Executives

  Pay Exercised
Mr. Robert E. Yates ,
Chairman, Chief Exec. Officer and Pres
Mr. Ron Kendrick ,
Chief of Product Devel.
Mr. Paddy Sheya ,
VP and National Sales Mang.


Proven Experience

Pulse has assembled an outstanding management team of beverage industry executives that have successfully launched and/or managed the distribution for more than 25 major brands over the 20 years and have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets, convenience stores and mass merchants.


Robert Yates - President and CEO
Mr. Yates is a seasoned business executive with experience in growing and managing businesses. Mr. Yates has been involved in the beverage industry for over 20 years. During this time, he generated approximately $50 million in annual sales and managed the most successful master licensee for Clearly Canadian Beverage Company through much of Canada and the U.S. His distribution portfolio included; Monster Energy Drink®, AriZona® Iced Tea, Rock Star Energy Drink®, Vitamin Water®, Perrier®, Everfresh® Juices, Ocean Spray®, Miller® Beer, Honest Tea® and Fiji® Water. He has been involved in all aspects of the beverage industry including: new product and label development, manufacturing, distribution, and marketing.In addition, Mr. Yates successfully launched his own brand, Kwencher, which he built into a 2 million case brand in two years. Mr. Yates completed a management course at Ogelthorpe University in Atlanta, Georgia, and has an associate’s degree in business administration from Highland Park College, in Highland Park, Michigan and completed a Professional Personnel Management Course with the US Air Force.


Ronald Kendrick - Chief of Product Development
Mr. Kendrick has been involved in the beverage industry for more than thirty years. Between 1989 and 1999 he served as VP of Operations and Product Development for Clearly Canadian Beverage Company where he managed both supply and logistical operations during a time when Clearly Canadian sales grew from zero to $180 million. Mr. Kendrick was instrumental in designing and developing new products and packages for Clearly Canadian, improving its marketing capabilities and lowering its production costs. Mr. Kendrick then founded Catalyst Development Inc. and has created products for a host of beverage companies including Baxter Healthcare where he played a pivotal role in the development of the Pulse® product line. Mr. Kendrick is the past President of the Canadian Bottled Water Association and a member of the Institute of Food Technologist, the American College of Sports Medicine, and the International Society of Beverage Technologies.


Parley (Paddy) Sheya - Director and National Sales Manager
Mr. Sheya brings over twenty-nine (29) years of international executive sales and distribution management experience in the beverage industry. He has a proven and successful track record in the development of brands and in building beverage brand sales and distribution systems from the ground up to multi-million case sales. A notable example includes leading Clearly Canadian® from nil to 4.8 million cases in less than 3 years as he administered 125 distributers and co-ordinated sales programs for all master distributers. He managed Kwencher® sales from nil to 1.7 million cases in less than 2 years along with bringing Blue Ox Energy Drink from nil to 850,000 cases and opening 122 distributors nationwide for what was then a new and unknown product. Mr. Sheya also managed a vast mix of beverage brands including: Jolt Cola®, Hires Root Beer®; Crush® Soda; Bubble-Up®; Country Time Lemonade®; Hansen’s Natural Sodas and Juices; New York Seltzer® and Evian Water®. Mr. Sheya, through Sheya Bros. Distributing, built a brand called Old San Francisco Seltzer which was the West’s answer to New York Seltzer. Sheya sold this brand to Cable Car Beverage Corp., owners of Stewarts Root Beer, a nationally recognized brand. During his career he has enjoyed excellent relations with major retailers such as Sam's, Wal-Mart, Target, Kroger, Costco, Walgreen's, CVS, Valero's, Public's, Win Dixie, Rainbow Foods, Safeway, Albertson's, 7-11, Circle K, Smith Foods, Kum-n-Go, Casey's, Sheetz, White Hens, Speedway, GNC, Conoco, Whole Foods, UNFI Rocky Mountain and West Coast, Sunflower Markets, Price Chopper Food Markets, Quik Trip and Vitamin Cottage and has further worked extensively with major distributors across the US as well as in Canada, Mexico, Ireland and the UK. Most recently he was the key account manager for New Leaf Brands, Inc. developing national sales for Inspiration Beverage and Bing Energy Drink. Mr. Sheya was educated at Eastern New Mexico University where he received a Bachelor of Science, Education with a Minor in Sociology. He was awarded an Athletic Scholarship (football) and Inducted into the ENMU Hall of Fame in 2005.



Today, we are initiating coverage of The Pulse Beverage Corporation (OTCQB - PLSB), a company founded and led by the team that made Clearly Canadian Beverage a monster success which was later acquired.

Click here for their report



Business Summary


About Us

Based in vibrant Colorado, we’re committed to providing awesome tasting, healthy nutritional beverages. We know there’s so much to choose from these days in the beverage world, but believe we’re uniquely different by providing the absolute best in quality nutritional beverages, that are also good for your health. We aren’t one of the big beverage conglomerates dominating the supermarket shelves, but rather we excel at what we put in our beverages to benefit the human race, not the rat race. We’re middle-America committed to making a healthy difference in the beverage industry, while having fun living life healthy, active and large!


Our mission is to be one of the market leaders in the development and marketing of nutritional/functional beverage products that provide real health benefits to a significant segment of the population and are convenient and appealing to consumers. We have an experienced management team of beverage industry executives that have successfully launched and/or managed the distribution for more than twenty-five major brands over the past twenty years. They have strong relationships with distributors and buyers who supply thousands of retail outlets, supermarkets and convenience stores.


Our initial commercial product is Natural Cabana® Lemonade. Our flagship product is PULSE® brand of functional/nutritional beverages (“PULSE®”) in three health platforms: PULSE® Heart Health Formula™, PULSE® Women’s Health Formula™, PULSE® Men’s Health Formula™. We presently manufacture, through co-packers, distribute and market both products.

In early 2011 we developed and then, in October, 2011, produced and distributed Natural Cabana® Lemonade. We launched Natural Cabana® Lemonade ahead of PULSE® in order to establish a comprehensive nationwide and international distribution system. Lemonades are widely considered to be an easily understood product as compared to a highly nutritional product such as PULSE® which requires more education at the distribution and retail level.

To ensure that the flavor profiles and nutritional platforms of our products meet the needs of consumers’ taste, health and life-style, we contract the services of Catalyst Development Inc. (“Catalyst”), a highly respected beverage product development firm located in Burnaby, BC, Canada. Catalyst developed the formulations for PULSE® under license, for Baxter Healthcare Corporation. Our product development team has ensured PULSE® is a lower calorie, great tasting functional /nutritional beverage that provides the benefits we claim on PULSE® labels. We use a hot-fill process of production to allow the PULSE® product to have all natural ingredients without the use of preservatives.

2013- Q1 UPDATE

The Pulse Beverage Corporation (OTCQB: PLSB) ("Pulse"), makers of PULSE(R) brand of functional beverages and Cabana(TM) 100% Natural Lemonade, today announced its 1st Quarter results for 2013 and issued a corporate update.

Q1-2013 Highlights:

Case sales during Q1-2013 for Cabana(TM) increased 169% quarter over quarter and 133% as compared to Q1-2012. Revenue during Q1-2013 for Cabana(TM) increased by 232% quarter over quarter and 115% as compared to Q1-2012.

Investment Highlights

PULSE® was originally developed by a major healthcare company

The Pulse® 'functional' beverage products were scientifically researched and formulated by a major healthcare company and licensed to Pulse.

Pulse owns the right to use the following Side Panel Statement for PULSE formulations for heart health, men's health and women's health: “Formulation developed under license from Baxter Healthcare Corporation”.

This right is in perpetuity and does not require any royalty payments.

The PULSE BRANDS may be the only refreshment beverage developed that actually have sufficient dosages of functional ingredients to actually promote health.

Pulse’s product mix is calculated to exploit niches that are either unoccupied or have yet to attract significant attention.

Currently, Japan is the largest consumer of vitamin enriched drinks, with 2009 sales of $8.9 billion. However, the growing popularity of the category in the United States has caused some experts to predict it will overtake Japan in 2014. Pulse goes beyond vitamin enhancement by using 100% natural ingredients and nutritional additives.

The United States has more than 2,600 beverage companies and 500 bottlers of beverage products. Collectively they account for more than $105 billion in annual sales. It is estimated that globally, more than $300 billion worth of non-alcoholic beverages are sold annually.


Pulse has in excess of $4.5 million in working capital as at March 31, 2013 including cash of $3.8 million, as such, Pulse will likely not need additional capital to finance the growth of its operations for its PULSE(R) and Cabana(TM) products. Pulse has received several offers for additional financing but has turned the offers down as it doesn't require additional financing for the foreseeable future.,_2013.pdf

SEC filings
  Company Name Form Type  Filling Date  File/Film number    
  PULSE BEVERAGE 8-K 2013-02-04 000-53586
  PULSE BEVERAGE  10-Q/A 2012-12-17 000-53586
  PULSE BEVERAGE  10-Q/A 2012-11-14 000-53586
  PULSE BEVERAGE  10-Q 2012-11-13 000-53586

Headlines yahoo OTC Markets


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PLSB News: Quarterly Report (10-q) 05/22/2017 09:27:30 AM
PLSB News: Current Report Filing (8-k) 05/19/2017 02:57:01 PM
PLSB News: Information Statement - All Other (definitive) (def 14c) 05/17/2017 04:03:32 PM
PLSB News: Current Report Filing (8-k) 05/12/2017 04:12:20 PM
PLSB News: Notification That Quarterly Report Will Be Submitted Late (nt 10-q) 05/12/2017 04:06:05 PM
#19049  Sticky Note Counting on them Shorts daily info: July 14thRegulation mightymoe 07/17/17 08:30:04 PM
#16997  Sticky Note Pulse Bev. PLSB Master DD post: UptoDate as mightymoe 06/11/17 01:32:12 PM
#4058  Sticky Note Our previous sticky post information Guynms26 03/04/13 08:41:11 AM
#19914   Buy all you can "while" you can...GO PULSE! jane666666 07/28/17 05:41:54 AM
#19913   I don't know haven't seen any documents supporting jacksira 07/28/17 04:08:31 AM
#19912   Who says management isn't buying?? You gotta crystal blademan 07/28/17 03:08:11 AM
#19911   They're giving the information GOINGUP-AGAIN 07/28/17 02:07:06 AM
#19910   Just making an observation if management won't buy jacksira 07/28/17 01:59:22 AM
#19909   The game is buy low sell higher, unless blademan 07/28/17 01:24:17 AM
#19908   So where are all the Forms of the jacksira 07/28/17 01:12:13 AM
#19907   very telling:insert from yr end report: mightymoe 07/28/17 12:59:42 AM
#19906   It isn't possible must have had bigger losses jacksira 07/28/17 12:49:19 AM
#19905   good long night to all bears in the forest..haha mightymoe 07/28/17 12:40:45 AM
#19904   Mr. Yates continued, "With additional capital we will mightymoe 07/28/17 12:38:30 AM
#19903   If i made $50,000 in Jan, $50,000 in GOINGUP-AGAIN 07/28/17 12:32:27 AM
#19902   Isn't March earnings in that report? So Jan, jacksira 07/28/17 12:28:06 AM
#19901   the only negatives are your glass mightymoe 07/28/17 12:22:37 AM
#19900   That was for the first 3 months of GOINGUP-AGAIN 07/28/17 12:19:17 AM
#19899   don't put up with them panda bears..they come mightymoe 07/28/17 12:17:28 AM
#19898   Exactly and you believe this? They posted a jacksira 07/28/17 12:13:33 AM
#19897   “By restructuring our business, receiving new capital and GOINGUP-AGAIN 07/28/17 12:09:17 AM
#19896   I didn't buy it then so I don't GOINGUP-AGAIN 07/28/17 12:04:28 AM
#19895   We will all get to see the quarterly jacksira 07/28/17 12:01:02 AM
#19894   We will all get to see the quarterly jacksira 07/28/17 12:00:51 AM
#19893   "Pulse Beverage Announces That Orders Have Nearly Tripled GOINGUP-AGAIN 07/27/17 11:57:45 PM
#19892   Get them Cheapies while we can, got you ;-) GOINGUP-AGAIN 07/27/17 11:44:38 PM
#19891   No sense in slapping until the herd arrives. blademan 07/27/17 11:41:13 PM
#19890   We need to collectively break that resistance, everyone GOINGUP-AGAIN 07/27/17 11:38:12 PM
#19889   Supper low volume day today, I'm waiting for GOINGUP-AGAIN 07/27/17 11:35:22 PM
#19888   Sounds good! Make it happen! PLSB blademan 07/27/17 11:32:58 PM
#19887   Bottom in? Uptrend to continue? Gordon Gekko 07/27/17 11:27:51 PM
#19886   So I can buy cheap.hehe blademan 07/27/17 11:23:38 PM
#19885   This stock bottomed and if you know anything GOINGUP-AGAIN 07/27/17 11:12:47 PM
#19884   What are the customer acquisition costs? Gordon Gekko 07/27/17 11:01:04 PM
#19883   just kidding ... ask an archer he will mightymoe 07/27/17 10:45:20 PM
#19882   so you can look at it and wonder.. :) mightymoe 07/27/17 10:38:56 PM
#19881   Why does the stock price keep going down? PLSB driller4oil 07/27/17 10:28:37 PM
#19879   do you think I forgot you said u mightymoe 07/27/17 10:23:41 PM
#19878   explain "haven't made money".. what do you want??... mightymoe 07/27/17 10:15:32 PM
#19877   The Company is making a comeback they GOINGUP-AGAIN 07/27/17 10:02:59 PM
#19876   So many dreamers trying their best to get jacksira 07/27/17 09:53:23 PM
#19875   those projections could be reached easily... given them mightymoe 07/27/17 09:08:17 PM
#19874   Nice GOINGUP-AGAIN 07/27/17 09:02:54 PM
#19873   and there is silence in the mightymoe 07/27/17 08:59:00 PM
#19872   OMG..U GOT TO READ THE WHOLE THING!!!!!.. just mightymoe 07/27/17 08:47:24 PM
#19871   First time seeing it, Thanks GOINGUP-AGAIN 07/27/17 08:41:02 PM
#19870   super cool.. love it.. It takes a bit mightymoe 07/27/17 08:35:36 PM
#19869   I don't know if you've seen this before mightymoe 07/27/17 08:27:13 PM
#19868   If you remember they signed a new distributor Taco1 07/27/17 08:26:18 PM
#19867   Easier to manage ;-) thanks GOINGUP-AGAIN 07/27/17 08:22:15 PM
#19866   I'll be buying more before the crowd realizes GOINGUP-AGAIN 07/27/17 08:19:28 PM
#19865   Higher if buyout... IMO lvhd 07/27/17 08:18:55 PM
#19864   looks huge.. from these pics: mightymoe 07/27/17 08:18:07 PM