ProShares Online Retail ETF seeks investment results, before fees and expenses, that track the performance of the ProShares Online Retail Index.

ProShares Online Retail ETF (ONLN) lets investors tap into the potential growth of online retail by pinpointing retailers that principally sell online or through other non-store channels, and then zeroing in on the companies reshaping the retail space, like Amazon and Alibaba.

• Online retail is soaring: Online retail has fundamentally disrupted the sector, putting pressure on traditional stores and the changing retail landscape.
  It may only be the beginning: Barely half of the world’s population is currently online. But mobile devices are proliferating—especially in developing markets—and potentially creating new e-commerce consumers.
  Not all online retailers are created equal: Iconic companies in online retail—like Amazon and Alibaba—are reshaping the retail world. ONLN’s modified market-cap weighting puts emphasis on these leaders, while also providing industry diversification.